We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Free Trial Includes Webinar
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around because forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you should be able to identify if GetResponse is effective enough to use for your organization.
What is GetResponse? GetResponse Free Trial Includes Webinar
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic division, and more. Their free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount rate to NGOs.
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GetResponse rates
There are six rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an endless variety of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 subscribers.
- Max – custom-made pricing
- Max2 – custom rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to get in touch with GetResponse to set up a demo, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, through a trial that you can access here.
Key distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to develop intricate autoresponder series based on user behaviour) is only fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which automatically sends out suggestion emails to your website visitors who do not complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation emails.
- SMS marketing – the option to send marketing text messages is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its crucial rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the option of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some beautiful decent features – the plan lets you access core email marketing functions, the complete series of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t be able to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a excellent way to try the product out and to get going with email marketing particularly if you have a little list and simply want to send newsletters sometimes to it. | Even so, the totally free plan represents a great way to attempt the item out and to get going with email marketing especially if you have a small list and just want to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Add unique components like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly use the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer assistance: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to set up my first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
When you create a free account, you can straight start creating your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 categories of email templates. For example, you can ‘educate, promote, welcome‘ your clients. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the modifying options are shown when you need them. So it‘s all really user-friendly.
Old school HTML code lovers can start based on an HTML design or code it from scratch, however that isn’t required at all. It is good to know that there is likewise an option for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and appearance of your email. Set up the number of columns you desire, standard colors, and so on. The primary modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly use the exact same aspects for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however also deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like regular newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to invite my new consumers. I start with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as many emails and conditions as you want.
For this email project, I‘ve developed a flow where my new clients get two emails in 2 days. For my benefit, I separate clients who clicked on my email. When the campaign begins, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to build total client journeys. Create your own automation, develop client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. When you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is directed. You get suggestions of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page design template. Smart! GetResponse Free Trial Includes Webinar
How to produce a conversion funnel
As your initial step, you‘ll develop a signup landing page. Pick the template, fine-tune your copy and design, and publish the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important statistics to monitor your project‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to select greater plans.
I adore that I can develop a entire funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly generate a personalized website.
Other website building options consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, reposition components, adjust cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After selecting your title, you add time, date, and duration of the webinar. You select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a function or item you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently uses 198 templates. To be sincere, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.
After picking a landing page template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. However after messing around a bit you‘ll quickly understand what is what and grab the right elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variants as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software has more fancy features. If GetResponse can give their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story does not end here though. To review an email marketing platform you have to take a look at client support and rates plans.
GetResponse: The Good and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a premium option for a great deal of people, however diving into its virtues and flaws will assist expose whether it is a excellent fit for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to help you produce and perform impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for people with varying skill levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has an outstanding directed onboarding procedure, strolling you through the procedure of constructing your very first email project with useful videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are experienced, useful, and quick to react to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to use personalization at scale.
GetResponse‘s strategic, sequential approach to email marketing has many advantages for users. Nurture and transform leads with highly targeted projects. Develop engagement and consumer loyalty through pertinent messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that nearly anyone can establish an advanced automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features also allow for sophisticated segmentation. Produce lists of customers with comparable qualities or habits, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of customization implies that recipients are most likely to react and act.
Freedom to develop: GetResponse allows you to produce professional-looking e-mails with ease. Users like the vast number of email templates readily available, however you can also use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and recycle style aspects from emails that have actually achieved success in the past. In either case, it‘s simple to make your e-mails stand apart, even with limited or no design skills.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of private subscribers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant drawbacks. Let‘s analyze those so you can evaluate if any of these are offer breakers for your organization.
Combination constraints: When you implement a brand-new tool, you desire something that suits your existing tech stack easily. This is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, especially with task management platforms. And some essential integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, but GetResponse‘s tool does not instantly create mobile-friendly versions. Therefore, you have to design the landing page view for mobile visitors separately. This looks like a big miss, considered that numerous of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: Additionally, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan used to include more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran clients. To open innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent assistance choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you typically do not want to have to phone someone or submit a kind and await an answer. That‘s why live chat is such a helpful tool for software support. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can fix more complicated problems.
Help
While live chat is the primary assistance alternative available, a fast click of the question mark button on the homepage takes you to the extra aid alternatives. You can choose to:
- Submit a fast type to email GetResponse
- Search material in the Aid Center
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the consumer support alternatives, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials do not just help you get the most out of GetResponse, they also assist you improve your general marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is excellent.
Its marketing automation function is more advanced than many other options on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat alternative and while great, many entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars feature. This places a substantial restriction on many businesses, however especially huge ones. They are more likely to have a big audience that far surpasses 500 individuals.
Although not a huge problem, the fact that numerous of the GetResponse integrations rely on Zapier is barely ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to offer if you pick the ideal plan for you.GetResponse Free Trial Includes Webinar