We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Unique Subscriber
Nevertheless, among the names that gets drifted around when discussing email marketing software is GetResponse.
It is among those tools that has been around since permanently but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you need to have the ability to identify if GetResponse is effective enough to use for your service.
What is GetResponse? GetResponse Unique Subscriber
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic division, and more. Their complimentary forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an endless number of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to schedule a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days totally free, by means of a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to build complex autoresponder sequences based on user behaviour) is just fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery function (which instantly sends reminder emails to your site visitors who do not complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order confirmation e-mails.
- SMS marketing – the option to send marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from a few of its crucial rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t provide an entirely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some pretty good functions – the plan lets you gain access to core email marketing functions, the full range of design templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ But however, the free plan represents a great way to attempt the product out and to start with email marketing particularly if you have a small list and simply wish to send newsletters occasionally to it. | Even so, the totally free plan represents a good method to try the item out and to get going with email marketing specifically if you have a small list and simply desire to send newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Add unique elements like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can conserve design templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Customer assistance: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to establish my first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
Once you create a complimentary account, you can straight start developing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your consumers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later on.
After you choose a template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing options are shown when you need them. It‘s all very user-friendly.
Old-fashioned HTML code lovers can start based upon an HTML style or code it from scratch, but that isn’t required at all. It is good to know that there is likewise an choice for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you choose the structure and look of your email. Set up how many columns you desire, fundamental colors, and so on. The main modifying is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always utilize the same aspects for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but also works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to normal newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to invite my brand-new consumers. I start with pre-made automation template. And after a few clicks I currently have this:
I know, it looks remarkable. When you focus on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a consumer buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as numerous emails and conditions as you want.
For this email project, I have actually produced a flow where my brand-new consumers get 2 emails in 2 days. Then, for my convenience, I separate clients who clicked on my email. Once the project begins, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Create your own automation, build client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. When you‘ve picked your lead magnet, you can develop out your funnel.
The whole funnel building procedure is guided. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the template, fine-tune your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to choose higher plans.
I love that I can develop a whole funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will automatically produce a individualized website.
Other website building options consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to produce a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to reveal a feature or item you can live-share your screen. If I‘m looking to offer a item, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently uses 198 design templates. To be honest, I ‘d stick to the most recent 100 templates, some of the older ones … look actually old.
After selecting a landing page template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. But after playing around a bit you‘ll quickly understand what is what and get the right components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as many variants as you desire, along with forms and thank-you pages. GetResponse Unique Subscriber
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive functions. If GetResponse can provide their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into clients. The story doesn’t end here however. To review an email marketing platform you need to take a look at client support and rates plans.
GetResponse: The Good and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a high-quality service for a lot of people, however delving into its virtues and defects will assist expose whether it is a excellent fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and perform impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with differing ability levels.
Relieve of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an excellent guided onboarding procedure, strolling you through the procedure of developing your first email project with valuable videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are educated, practical, and quick to react to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you want to use personalization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various benefits for users. Support and convert leads with highly targeted campaigns. Build engagement and consumer loyalty through pertinent messaging. And produce landing pages to gather lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically any person can set up an innovative automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features likewise permit advanced segmentation. Produce lists of customers with comparable qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that receivers are more likely to respond and do something about it.
Flexibility to develop: GetResponse allows you to develop professional-looking emails with ease. Users like the huge number of email templates readily available, however you can also use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to find and reuse design components from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stand apart, even with restricted or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of individual subscribers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Combination restrictions: When you implement a new tool, you want something that fits into your existing tech stack quickly. This is an area where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with project management platforms. And some key integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a huge aid, however GetResponse‘s tool doesn’t instantly produce mobile-friendly variations. Thus, you have to create the landing page view for mobile visitors independently. This seems like a huge miss, considered that a lot of of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is hard to use on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation features, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To open sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you generally don’t wish to need to phone someone or submit a type and wait on an response. That‘s why live chat is such a helpful tool for software application assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can talk to a real human who can resolve more complicated issues.
Help Center
While live chat is the primary support choice available, a fast click of the question mark button on the homepage takes you to the extra assistance choices. You can choose to:
- Submit a quick kind to email GetResponse
- Search product in the Assistance Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you pick the Enterprise plan.
Aside from video tours, the Help Center, and all the consumer assistance alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they also help you improve your overall marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is fantastic.
Its marketing automation function is advanced than most other options on the market. Its email marketing, reporting, and landing page/form builders are likewise quite effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat option and while terrific, numerous company owner would still like to be able to call.
This program likewise has a standard limit of 500 attendees for its webinars feature. This places a big restraint on many services, however particularly huge ones. They are more likely to have a large audience that far goes beyond 500 people.
Lastly, although not a huge issue, the truth that a number of the GetResponse integrations rely on Zapier is barely ideal.
We recommend providing the totally free trial a spin. The platform has a lot to offer if you select the ideal plan for you. GetResponse Unique Subscriber