We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Contact Queue In GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must have the ability to determine if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Contact Queue In GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their totally free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited variety of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 subscribers.
- Max – custom-made prices
- Max2 – customized rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to arrange a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month for free, by means of a trial that you can access here.
Key distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to construct complicated autoresponder sequences based on user behaviour) is just totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends reminder emails to your site visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order confirmation e-mails.
- SMS marketing – the choice to send out marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is only available on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its essential rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some lovely good functions – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ But however, the complimentary plan represents a great way to attempt the item out and to start with email marketing particularly if you have a small list and just wish to send out newsletters occasionally to it. | Even so, the complimentary plan represents a great method to try the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include unique aspects like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email templates. You can conserve design templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt actually intuitive.
Style your first email with GetResponse.
When you develop a free account, you can straight start developing your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later on.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the modifying choices are revealed when you need them. It‘s all really user-friendly.
Traditional HTML code enthusiasts can begin based upon an HTML style or code it from scratch, but that isn’t needed at all. It is great to understand that there is likewise an alternative for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design area, you choose the structure and look of your email. Set up the number of columns you desire, fundamental colors, etc. The primary modifying is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but also deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email just like regular newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to develop automation to invite my new consumers. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks remarkable. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. For example, when a consumer buys something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can include as many emails and conditions as you desire.
For this email project, I‘ve created a flow where my new customers get 2 e-mails in 2 days. For my convenience, I separate customers who clicked on my email. Once the campaign begins, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to construct complete consumer journeys. Produce your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. When you‘ve selected your lead magnet, you can develop out your funnel.
The whole funnel structure process is assisted. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page template. Smart! Contact Queue In GetResponse
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the design template, modify your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to go with greater plans.
I adore that I can develop a whole funnel in one dashboard, all with the capability to track important statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will immediately generate a tailored website.
Other website building alternatives include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logos and images
After adjusting the builder for simply 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After picking your title, you include time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently uses 198 templates. Although to be honest, I ‘d stick to the latest 100 design templates, a few of the older ones … look truly old.
After selecting a landing page design template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. However after messing around a bit you‘ll quickly know what is what and grab the ideal aspects.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as many versions as you want, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software application has more expensive features. If GetResponse can provide their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story does not end here. To review an email marketing platform you have to take a look at consumer assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are lots of factors to evaluate email marketing platforms on. GetResponse is a premium option for a great deal of individuals, however delving into its virtues and flaws will assist reveal whether it is a excellent fit for your service in particular.
What GetResponse Is Good At
GetResponse is designed to assist you develop and perform impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with differing ability levels.
Alleviate of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has an exceptional guided onboarding procedure, walking you through the process of building your first email project with valuable videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, valuable, and quick to react to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you want to utilize customization at scale.
GetResponse‘s strategic, sequential method to email marketing has many advantages for users. Support and convert leads with extremely targeted campaigns. Develop engagement and consumer loyalty through appropriate messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that almost anyone can establish an advanced automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions also enable sophisticated division. Develop lists of subscribers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization means that receivers are more likely to react and act.
Flexibility to design: GetResponse enables you to develop professional-looking e-mails with ease. Users like the huge variety of email design templates offered, however you can likewise use the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to discover and reuse style aspects from emails that have been successful in the past. Either way, it‘s easy to make your e-mails stick out, even with minimal or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of specific customers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable drawbacks. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration constraints: When you implement a new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, especially with task management platforms. And some crucial combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a huge help, however GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Hence, you need to develop the landing page view for mobile visitors individually. This looks like a huge miss out on, considered that a lot of of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is hard to use on mobile. Aside from making small, simple modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan utilized to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time consumers. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you typically do not wish to need to phone someone or fill out a type and wait for an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can fix more complex problems.
Assist
While live chat is the main assistance option on offer, a fast click of the question mark button on the homepage takes you to the extra aid choices. You can pick to:
- Complete a fast form to email GetResponse
- Browse material in the Assistance
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video tours, the Help Center, and all the client assistance alternatives, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply assist you get the most out of GetResponse, they likewise help you improve your total marketing abilities. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is great.
Its marketing automation feature is more advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also quite efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat choice and while terrific, lots of business owners would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars feature. This places a big constraint on lots of companies, however particularly huge ones. They are most likely to have a large audience that far exceeds 500 individuals.
Lastly, although not a huge issue, the reality that a lot of the GetResponse integrations count on Zapier is barely ideal.
We recommend providing the totally free trial a spin. The platform has a lot to offer if you pick the best plan for you.Contact Queue In GetResponse