We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. How To Set Up A New List On GetResponse
Nevertheless, among the names that gets drifted around when discussing email marketing software is GetResponse.
It‘s one of those tools that has been around since forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you need to be able to figure out if GetResponse is powerful enough to utilize for your company.
What is GetResponse? How To Set Up A New List On GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental segmentation, and more. Their free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also offer a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unrestricted number of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 subscribers.
- Max – customized prices
- Max2 – customized prices.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative functions (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to set up a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days for free, through a trial that you can access here.
Secret differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to develop complicated autoresponder sequences based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which immediately sends tip emails to your website visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is just available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its key competitors‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the alternative of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some beautiful decent functions – the plan lets you gain access to core email marketing functions, the full range of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a great way to attempt the product out and to start with email marketing specifically if you have a little list and just want to send out newsletters occasionally to it. | Even so, the totally free plan represents a great method to attempt the product out and to get going with email marketing specifically if you have a small list and simply want to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Add special components like images, video and products to your emails.
- Email templates: GetResponse features 120+ email design templates. You can save templates for future use, design in HTML, or build your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to set up my very first email within 10 minutes and it felt truly intuitive.
Design your very first email with GetResponse.
Once you produce a complimentary account, you can directly start creating your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. For example, you can ‘educate, promote, invite‘ your consumers. Say you like an email template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you pick a template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the editing alternatives are shown when you need them. So it‘s all extremely intuitive.
Old school HTML code lovers can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is good to understand that there is likewise an alternative for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and appearance of your email. Set up the number of columns you want, basic colors, and so on. The primary editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly utilize the same components for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and pick the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like typical newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling provides you control over email shipment. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to welcome my brand-new customers. I start with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks impressive. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can include as many e-mails and conditions as you desire.
For this email campaign, I‘ve produced a circulation where my new consumers get 2 emails in 2 days. Then, for my benefit, I separate customers who clicked my email. When the campaign starts, GetResponse tracks all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build complete customer journeys. Develop your own automation, construct consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. Once you have actually selected your lead magnet, you can build out your funnel.
The whole funnel structure procedure is assisted. You get suggestions of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll create a signup landing page. Choose the design template, modify your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to choose higher plans.
I love that I can create a entire funnel in one dashboard, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will immediately produce a individualized website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to develop a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, rearrange elements, adjust cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to show a feature or product you can live-share your screen. If I‘m seeking to offer a product, I can include a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 design templates. Although to be truthful, I ‘d stick to the latest 100 templates, a few of the older ones … look truly old.
After choosing a landing page design template you can start modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. However after playing around a bit you‘ll rapidly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as lots of versions as you desire, in addition to forms and thank-you pages. How To Set Up A New List On GetResponse
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Obviously, some specialized landing page software has more elegant features. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story does not end here though. To review an email marketing platform you need to look at customer assistance and rates plans.
GetResponse: The Good and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a premium service for a lot of people, but delving into its virtues and flaws will assist expose whether it is a excellent fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to help you create and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with differing skill levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has an exceptional assisted onboarding procedure, walking you through the procedure of constructing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are knowledgeable, handy, and quick to react to demands. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you wish to utilize customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has numerous advantages for users. Support and transform leads with extremely targeted projects. Construct engagement and customer commitment through relevant messaging. And produce landing pages to collect lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost anyone can establish an innovative automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation functions likewise enable innovative segmentation. Produce lists of customers with similar qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are most likely to respond and do something about it.
Freedom to create: GetResponse enables you to produce professional-looking emails with ease. Users like the vast variety of email templates available, however you can also utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and recycle style components from emails that have actually been successful in the past. Either way, it‘s easy to make your e-mails stand apart, even with limited or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of specific subscribers. The tool even develops detailed profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Integration restrictions: When you carry out a new tool, you want something that fits into your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, especially with task management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big help, but GetResponse‘s tool does not instantly produce mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors individually. This looks like a huge miss, considered that a lot of of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is tough to use on mobile. Aside from making small, basic changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to include more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent support options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you normally don’t want to need to phone someone or submit a form and wait on an response. That‘s why live chat is such a beneficial tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a genuine human who can resolve more complicated issues.
Help Center
While live chat is the main assistance alternative available, a quick click of the enigma button on the homepage takes you to the additional help choices. You can pick to:
- Submit a quick form to email GetResponse
- Browse material in the Assistance
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you pick the Enterprise plan.
Aside from video trips, the Assistance Center, and all the consumer support alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t just assist you get the most out of GetResponse, they also help you enhance your overall marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is excellent.
Its marketing automation feature is advanced than a lot of other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat choice and while terrific, lots of entrepreneur would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars feature. This positions a big restriction on many companies, but especially huge ones. They are most likely to have a big audience that far exceeds 500 individuals.
Although not a huge issue, the truth that many of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend giving the free trial a spin. The platform has a lot to offer if you choose the best plan for you. How To Set Up A New List On GetResponse