We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Blog
However, among the names that gets floated around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around given that forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? GetResponse Blog
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are six rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an limitless variety of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 per month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – custom pricing
- Max2 – custom pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced functions (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to set up a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days free of charge, via a trial that you can access here.
Secret distinctions between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which allows you to develop complicated autoresponder series based upon user behaviour) is just fully readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which automatically sends tip emails to your site visitors who don’t finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The same opts for order confirmation e-mails.
- SMS marketing – the choice to send marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is just readily available on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its crucial rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t use an completely free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the option of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some lovely decent functions – the plan lets you access core email marketing functions, the full series of design templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to use any autoresponders or automation functions on this plan at all.
{ However however, the free plan represents a excellent way to attempt the product out and to start with email marketing specifically if you have a little list and just want to send out newsletters sometimes to it. | Even so, the complimentary plan represents a great way to attempt the item out and to get going with email marketing particularly if you have a little list and simply want to send newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Include special components like images, video and products to your emails.
- Email templates: GetResponse features 120+ email design templates. You can conserve design templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
When you produce a totally free account, you can directly start designing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, invite‘ your consumers. Say you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you pick a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying options are shown when you require them. It‘s all really user-friendly.
Old school HTML code lovers can begin based on an HTML design or code it from scratch, but that isn’t required at all. It is excellent to understand that there is likewise an alternative for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and look of your email. Set up the number of columns you want, fundamental colors, etc. The main editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the very same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but also deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to typical newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to develop automation to welcome my brand-new customers. I start with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks remarkable. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as lots of emails and conditions as you want.
For this email campaign, I have actually produced a circulation where my new customers get 2 emails in 2 days. For my benefit, I separate clients who clicked on my email. When the project begins, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to develop total customer journeys. Create your own automation, develop consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. When you‘ve selected your lead magnet, you can build out your funnel.
The entire funnel building procedure is assisted. You get tips of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly uses a thank you page design template. Smart! GetResponse Blog
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Select the template, fine-tune your copy and style, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial stats to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to select higher plans.
I adore that I can create a entire funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately generate a individualized website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I had the ability to create a decent homepage with very little effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, rearrange components, change cushioning and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further customization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After picking your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to reveal a function or product you can live-share your screen. If I‘m seeking to sell a product, I can include a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 templates. Although to be honest, I ‘d adhere to the newest 100 templates, some of the older ones … look actually old.
After picking a landing page design template you can begin editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly know what is what and grab the right elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as lots of versions as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software application has more elegant functions. If GetResponse can offer their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story doesn’t end here though. To examine an email marketing platform you have to look at customer support and pricing plans.
GetResponse: The Good and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a premium solution for a lot of individuals, however diving into its virtues and defects will assist reveal whether it is a good fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you develop and carry out impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for individuals with differing skill levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent directed onboarding process, walking you through the procedure of building your first email campaign with handy videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are educated, valuable, and quick to respond to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you want to use customization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many benefits for users. Nurture and convert leads with highly targeted campaigns. Build engagement and client loyalty through pertinent messaging. And create landing pages to collect lots of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost any person can establish an advanced automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions likewise enable innovative division. Develop lists of subscribers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are more likely to respond and act.
Liberty to develop: GetResponse allows you to develop professional-looking emails with ease. Users like the vast variety of email templates readily available, but you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and reuse style components from emails that have succeeded in the past. In either case, it‘s simple to make your emails stick out, even with restricted or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of private subscribers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Integration constraints: When you carry out a new tool, you want something that fits into your existing tech stack quickly. Regrettably, this is an area where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, especially with task management platforms. And some essential combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool doesn’t automatically create mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors separately. This seems like a huge miss, considered that numerous of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, simple changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan utilized to consist of more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To open sophisticated automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you typically don’t wish to have to phone someone or complete a kind and await an response. That‘s why live chat is such a useful tool for software support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a real human who can fix more complex issues.
Help Center
While live chat is the primary assistance choice available, a quick click of the question mark button on the homepage takes you to the additional assistance options. You can choose to:
- Fill out a fast type to email GetResponse
- Browse product in the Aid Center
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you choose the Business plan.
Aside from video trips, the Aid Center, and all the consumer support choices, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not just assist you get the most out of GetResponse, they likewise assist you improve your total marketing skills. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is terrific.
Its marketing automation feature is advanced than a lot of other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We evaluated the 24/7 live chat alternative and while excellent, numerous entrepreneur would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars include. This puts a big restriction on numerous services, however especially big ones. They are more likely to have a large audience that far goes beyond 500 people.
Finally, although not a big problem, the fact that a number of the GetResponse combinations rely on Zapier is barely perfect.
We recommend providing the totally free trial a spin. The platform has a lot to offer if you pick the best plan for you.GetResponse Blog