We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Compare GetResponse With Mailchimp
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around considering that permanently however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is effective enough to utilize for your business.
What is GetResponse? Compare GetResponse With Mailchimp
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, standard segmentation, and more. Their complimentary forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse rates
There are six pricing plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unlimited number of e-mails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to arrange a demonstration, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month for free, by means of a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to develop complicated autoresponder sequences based upon user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which instantly sends out reminder emails to your site visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order verification e-mails.
- SMS marketing – the alternative to send out marketing text is only offered on the ‘Max‘ plans.
- Support – phone assistance is only readily available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its crucial rivals‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t offer an entirely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the choice of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some pretty good functions – the plan lets you gain access to core email marketing features, the full variety of templates, a website builder and a landing page builder.
To use this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a excellent way to try the item out and to start with email marketing specifically if you have a small list and simply want to send newsletters sometimes to it. | Even so, the complimentary plan represents a excellent method to attempt the item out and to get going with email marketing especially if you have a little list and simply want to send out newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Add unique components like images, video and products to your emails.
- Email design templates: GetResponse includes 120+ email design templates. You can conserve design templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the information
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually intuitive.
Style your first email with GetResponse.
Once you develop a totally free account, you can directly start designing your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email templates. For example, you can ‘ inform, promote, welcome‘ your customers. State you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the modifying choices are revealed when you need them. It‘s all really intuitive.
Traditional HTML code lovers can start based on an HTML design or code it from scratch, but that isn’t required at all. It is good to understand that there is also an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and appearance of your email. Set up the number of columns you desire, standard colors, and so on. The primary modifying is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and sections. I always utilize the exact same components for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however also deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to regular newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to welcome my brand-new consumers. I start with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks excellent. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as numerous emails and conditions as you want.
For this email campaign, I‘ve created a circulation where my new clients get 2 e-mails in 2 days. For my convenience, I separate clients who clicked on my email. As soon as the campaign starts, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build total client journeys. Create your own automation, develop consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you‘ve picked your lead magnet, you can develop out your funnel.
The whole funnel structure procedure is assisted. You get ideas of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll create a signup landing page. Pick the design template, tweak your copy and style, and release the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential statistics to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to opt for higher plans.
I love that I can develop a whole funnel in one control panel, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will immediately create a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to show a feature or item you can live-share your screen. If I‘m looking to offer a product, I can add a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently offers 198 templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After picking a landing page design template you can start modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and get the right components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as lots of versions as you desire, along with forms and thank-you pages. Compare GetResponse With Mailchimp
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more elegant features. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story does not end here. To evaluate an email marketing platform you have to look at customer assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a premium option for a great deal of people, but delving into its virtues and defects will assist expose whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you develop and perform impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding procedure, walking you through the process of building your very first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are well-informed, helpful, and fast to react to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s strategic, sequential technique to email marketing has various advantages for users. Support and convert leads with highly targeted campaigns. Build engagement and client loyalty through pertinent messaging. And create landing pages to collect lots of interested customers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically anyone can set up an advanced automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions likewise enable sophisticated segmentation. Produce lists of customers with comparable qualities or habits, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that recipients are most likely to respond and do something about it.
Freedom to develop: GetResponse enables you to develop professional-looking emails with ease. Users like the large number of email design templates offered, but you can also use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and reuse style components from emails that have actually been successful in the past. Either way, it‘s easy to make your emails stand apart, even with restricted or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way down to the actions of private subscribers. The tool even builds up in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant drawbacks. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Combination restrictions: When you carry out a new tool, you want something that fits into your existing tech stack quickly. Regrettably, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with project management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a big assistance, however GetResponse‘s tool does not instantly create mobile-friendly versions. Thus, you need to design the landing page view for mobile visitors individually. This seems like a big miss out on, considered that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, basic changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan utilized to consist of more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time clients. To open innovative automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you typically don’t want to need to phone somebody or fill out a form and await an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complicated problems.
Help
While live chat is the primary assistance option available, a fast click of the question mark button on the homepage takes you to the extra help alternatives. You can pick to:
- Submit a fast form to email GetResponse
- Browse material in the Help Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video trips, the Aid Center, and all the client assistance choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise help you enhance your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is excellent.
Its marketing automation function is more advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We evaluated the 24/7 live chat alternative and while great, lots of entrepreneur would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars include. This puts a substantial restraint on numerous companies, but specifically big ones. They are most likely to have a large audience that far exceeds 500 people.
Although not a huge concern, the fact that numerous of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend offering the complimentary trial a spin. The platform has a lot to offer if you pick the best plan for you. Compare GetResponse With Mailchimp