We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Selling With GetResponse Landing Page
Nevertheless, among the names that gets drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around considering that permanently but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you need to be able to figure out if GetResponse is powerful enough to utilize for your business.
What is GetResponse? Selling With GetResponse Landing Page
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their complimentary permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also provide a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an limitless variety of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – custom rates
- Max2 – custom-made prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to set up a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, through a trial that you can access here.
Key distinctions between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to develop complex autoresponder series based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which immediately sends suggestion emails to your website visitors who don’t complete an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is only offered on the ‘Max‘ plans.
- Assistance – phone assistance is just readily available on the Max2 plan, on which you also get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its crucial rivals‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t offer an totally complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the option of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some lovely decent features – the plan lets you gain access to core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ But nevertheless, the complimentary plan represents a great way to try the product out and to start with email marketing specifically if you have a small list and simply want to send newsletters periodically to it. | Even so, the complimentary plan represents a good way to try the product out and to get going with email marketing particularly if you have a little list and simply desire to send out newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Include special components like images, video and items to your emails.
- Email templates: GetResponse features 120+ email templates. You can conserve templates for future use, design in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually user-friendly.
Style your very first email with GetResponse.
Once you produce a complimentary account, you can directly start designing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your consumers. Say you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later.
After you choose a template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the editing alternatives are shown when you need them. So it‘s all extremely intuitive.
Old school HTML code fans can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is great to know that there is also an alternative for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you decide the structure and look of your email. Establish the number of columns you want, standard colors, and so on. The main modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the exact same components for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to regular newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to welcome my new consumers. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks outstanding. When you focus on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. For example, when a client purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as lots of emails and conditions as you desire.
For this email project, I‘ve produced a circulation where my new consumers get two e-mails in two days. Then, for my convenience, I separate customers who clicked my email. Once the project starts, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. When you do, you have the power to build total client journeys. Produce your own automation, construct consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. When you have actually picked your lead magnet, you can build out your funnel.
The entire funnel building procedure is guided. You get tips of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll produce a signup landing page. Choose the template, tweak your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial statistics to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to choose greater plans.
I adore that I can develop a whole funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly generate a individualized website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to create a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter font styles, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. You select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to reveal a function or product you can live-share your screen. If I‘m aiming to offer a product, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 templates. Although to be truthful, I ‘d adhere to the latest 100 design templates, some of the older ones … look actually old.
After selecting a landing page design template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. However after messing around a bit you‘ll rapidly understand what is what and grab the right components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as many variants as you desire, together with forms and thank-you pages. Selling With GetResponse Landing Page
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Obviously, some specialized landing page software has more expensive functions. If GetResponse can provide their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story doesn’t end here however. To review an email marketing platform you have to look at client assistance and rates plans.
GetResponse: The Excellent and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of people, but diving into its virtues and defects will help expose whether it is a good suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you produce and perform impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for individuals with differing skill levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has an exceptional assisted onboarding procedure, walking you through the process of constructing your first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are experienced, valuable, and fast to react to requests. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you want to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many benefits for users. Support and transform leads with highly targeted campaigns. Develop engagement and consumer loyalty through relevant messaging. And produce landing pages to collect tons of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that nearly anyone can establish an sophisticated automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions also allow for innovative division. Create lists of customers with comparable qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that receivers are most likely to react and take action.
Freedom to design: GetResponse allows you to create professional-looking e-mails with ease. Users like the vast variety of email templates available, but you can likewise use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to discover and recycle design elements from emails that have actually achieved success in the past. Either way, it‘s easy to make your emails stand out, even with restricted or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way to the actions of specific customers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Integration restrictions: When you implement a brand-new tool, you want something that fits into your existing tech stack quickly. Unfortunately, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, especially with project management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a substantial aid, however GetResponse‘s tool doesn’t immediately develop mobile-friendly variations. Therefore, you need to create the landing page view for mobile visitors independently. This looks like a big miss out on, given that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan used to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran clients. To unlock advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding assistance alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you usually don’t wish to have to phone someone or submit a kind and wait for an response. That‘s why live chat is such a beneficial tool for software support. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a real human who can solve more complicated issues.
Help Center
While live chat is the primary support choice available, a fast click of the question mark button on the homepage takes you to the additional help options. You can choose to:
- Submit a fast form to email GetResponse
- Browse material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video trips, the Assistance Center, and all the consumer assistance options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not simply assist you get the most out of GetResponse, they likewise help you enhance your overall marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is terrific.
Its marketing automation feature is advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise quite effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat choice and while fantastic, many business owners would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars include. This places a huge restraint on lots of services, however specifically huge ones. They are most likely to have a big audience that far exceeds 500 individuals.
Lastly, although not a huge problem, the reality that much of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend providing the free trial a spin. The platform has a lot to offer if you choose the right plan for you. Selling With GetResponse Landing Page