We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Better Than Mailchimp
However, among the names that gets floated around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around since permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you need to have the ability to determine if GetResponse is effective enough to utilize for your company.
What is GetResponse? GetResponse Better Than Mailchimp
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their totally free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an limitless number of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 customers.
- Max – custom rates
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to set up a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days for free, through a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to construct intricate autoresponder series based upon user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which instantly sends out tip emails to your site visitors who do not complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same opts for order verification e-mails.
- SMS marketing – the option to send marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from a few of its key competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t offer an totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some beautiful decent features – the plan lets you gain access to core email marketing functions, the complete range of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ But however, the totally free plan represents a great way to try the item out and to get going with email marketing especially if you have a small list and simply wish to send out newsletters sometimes to it. | Even so, the free plan represents a great way to attempt the product out and to get going with email marketing particularly if you have a little list and just desire to send out newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Include special components like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can save templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly use the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my very first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
Once you create a totally free account, you can straight begin developing your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you select a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing choices are shown when you need them. It‘s all very intuitive.
Old-fashioned HTML code enthusiasts can start based upon an HTML design or code it from scratch, but that isn’t needed at all. It is good to understand that there is also an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you choose the structure and appearance of your email. Set up the number of columns you desire, standard colors, etc. The primary modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the same aspects for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to normal newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to develop automation to welcome my brand-new clients. I begin with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks impressive. When you focus on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as many emails and conditions as you desire.
For this email project, I have actually developed a circulation where my new clients get 2 e-mails in two days. Then, for my convenience, I separate customers who clicked on my email. When the campaign begins, GetResponse tracks all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. When you do, you have the power to develop total customer journeys. Develop your own automation, construct consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can build out your funnel.
The entire funnel building process is assisted. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly uses a thank you page design template. Smart! GetResponse Better Than Mailchimp
How to create a conversion funnel
As your first step, you‘ll create a signup landing page. Choose the design template, tweak your copy and design, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital stats to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to select higher plans.
I love that I can design a whole funnel in one control panel, all with the capability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will instantly generate a tailored website.
Other website structure options consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logos and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can change font styles, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m aiming to sell a item, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently provides 198 templates. Although to be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look truly old.
After selecting a landing page template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly know what is what and grab the right elements.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as lots of variants as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more elegant functions. If GetResponse can give their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story doesn’t end here though. To examine an email marketing platform you need to take a look at consumer support and pricing plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of individuals, however delving into its virtues and flaws will assist expose whether it is a good suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you produce and perform impactful email marketing projects in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has an excellent directed onboarding procedure, strolling you through the process of constructing your first email project with useful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are well-informed, valuable, and fast to react to requests. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you want to use personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has many benefits for users. Nurture and convert leads with highly targeted campaigns. Develop engagement and customer commitment through pertinent messaging. And produce landing pages to gather tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that nearly any person can establish an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise allow for advanced segmentation. Create lists of subscribers with similar qualities or habits, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are more likely to respond and take action.
Freedom to design: GetResponse permits you to produce professional-looking emails with ease. Users love the huge variety of email templates available, but you can likewise utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to find and reuse style components from emails that have actually been successful in the past. Either way, it‘s easy to make your e-mails stand apart, even with limited or no design skills.
Solid reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way to the actions of individual subscribers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can judge if any of these are deal breakers for your company.
Integration constraints: When you implement a new tool, you desire something that fits into your existing tech stack quickly. This is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some key combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big aid, however GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Therefore, you have to develop the landing page view for mobile visitors individually. This appears like a big miss out on, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is tough to use on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan utilized to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance choices and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you normally do not want to need to phone someone or complete a form and await an response. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can solve more complicated problems.
Help Center
While live chat is the primary support alternative available, a quick click of the enigma button on the homepage takes you to the additional aid options. You can select to:
- Submit a fast form to email GetResponse
- Browse material in the Aid Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video trips, the Aid Center, and all the client assistance choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not just help you get the most out of GetResponse, they also assist you enhance your overall marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is more advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat alternative and while great, lots of company owner would still like to be able to call.
This program likewise has a basic limit of 500 participants for its webinars include. This puts a substantial restriction on many companies, but specifically huge ones. They are most likely to have a large audience that far exceeds 500 people.
Finally, although not a big issue, the truth that much of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend offering the free trial a spin. The platform has a lot to provide if you pick the right plan for you.GetResponse Better Than Mailchimp