We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Preload GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you should have the ability to determine if GetResponse is powerful enough to utilize for your business.
What is GetResponse? Preload GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic segmentation, and more. Their free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an endless number of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 per month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 subscribers.
- Max – custom rates
- Max2 – custom-made prices.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced features (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to schedule a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days for free, through a trial that you can access here.
Key differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to construct complicated autoresponder sequences based on user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which automatically sends out tip emails to your site visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone support is only offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the evaluation– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its essential competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an completely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some beautiful decent features – the plan lets you gain access to core email marketing features, the complete variety of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the complimentary plan represents a excellent way to attempt the product out and to get going with email marketing specifically if you have a small list and simply want to send newsletters sometimes to it. | Even so, the complimentary plan represents a excellent method to attempt the item out and to get going with email marketing specifically if you have a little list and simply desire to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Add unique aspects like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email templates. You can save templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly instinctive.
Style your very first email with GetResponse.
Once you develop a complimentary account, you can straight start designing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your customers. Say you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing alternatives are shown when you require them. So it‘s all really user-friendly.
Traditional HTML code lovers can start based on an HTML style or code it from scratch, but that isn’t required at all. It is excellent to understand that there is also an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you decide the structure and look of your email. Establish how many columns you want, basic colors, etc. The main editing is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the exact same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but also works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like typical newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling gives you manage over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to invite my new clients. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks impressive. When you zoom in on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you want.
For this email campaign, I have actually produced a circulation where my new consumers get 2 emails in 2 days. Then, for my convenience, I separate consumers who clicked on my email. When the project begins, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to construct total client journeys. Create your own automation, build consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. Once you‘ve chosen your lead magnet, you can develop out your funnel.
The entire funnel building process is guided. You get recommendations of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page template. Smart! Preload GetResponse
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Select the design template, tweak your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital stats to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to opt for higher plans.
I adore that I can design a whole funnel in one control panel, all with the capability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will automatically produce a individualized website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to show a feature or product you can live-share your screen. If I‘m seeking to offer a product, I can add a call to action directly in the webinar.
People who are already using email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently offers 198 templates. Although to be truthful, I ‘d adhere to the most recent 100 templates, a few of the older ones … look truly old.
After choosing a landing page template you can start modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and grab the best aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as many variations as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software has more elegant features. If GetResponse can offer their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story does not end here however. To review an email marketing platform you need to look at client assistance and prices plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a top quality service for a great deal of people, however diving into its virtues and defects will assist expose whether it is a good fit for your business in particular.
What GetResponse Is Good At
GetResponse is developed to help you create and carry out impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for people with varying ability levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, strolling you through the process of developing your very first email project with valuable videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are experienced, useful, and quick to react to demands. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become a lot more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you want to utilize customization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has various advantages for users. Support and transform leads with highly targeted campaigns. Build engagement and consumer loyalty through appropriate messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically anyone can establish an sophisticated automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features likewise enable advanced division. Develop lists of subscribers with similar qualities or behaviors, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are most likely to respond and act.
Freedom to develop: GetResponse allows you to develop professional-looking emails with ease. Users love the huge variety of email design templates available, but you can also use the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and recycle design elements from emails that have been successful in the past. In either case, it‘s simple to make your emails stick out, even with minimal or no style abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way down to the actions of individual customers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Combination limitations: When you carry out a brand-new tool, you want something that suits your existing tech stack quickly. This is an location where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software application, there are some significant omissions, particularly with task management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, however GetResponse‘s tool does not immediately create mobile-friendly variations. Hence, you need to design the landing page view for mobile visitors separately. This appears like a big miss out on, considered that so many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: Additionally, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan constraints: GetResponse‘s standard plan utilized to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To open advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you normally don’t want to have to phone somebody or submit a kind and wait on an answer. That‘s why live chat is such a useful tool for software application assistance. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a real human who can fix more complicated problems.
Help Center
While live chat is the main assistance alternative available, a quick click of the enigma button on the homepage takes you to the extra help alternatives. You can pick to:
- Fill out a fast form to email GetResponse
- Search product in the Help
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video tours, the Help Center, and all the consumer assistance choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they also assist you improve your general marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is terrific.
Its marketing automation feature is more advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form builders are also quite effective. It also lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat alternative and while excellent, lots of business owners would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars include. This puts a substantial constraint on many companies, but especially huge ones. They are most likely to have a big audience that far exceeds 500 people.
Although not a huge problem, the truth that numerous of the GetResponse combinations rely on Zapier is barely perfect.
We suggest providing the complimentary trial a spin. The platform has a lot to use if you choose the right plan for you.Preload GetResponse