We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Leadpages GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is effective enough to use for your service.
What is GetResponse? Leadpages GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are six pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an unlimited variety of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – customized prices
- Max2 – customized pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to arrange a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, through a trial that you can access here.
Key distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to build complicated autoresponder sequences based upon user behaviour) is just fully readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which automatically sends out pointer emails to your website visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification e-mails.
- SMS marketing – the alternative to send out marketing text is only readily available on the ‘Max‘ plans.
- Support – phone assistance is just readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its key rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an completely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the option of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some pretty good features – the plan lets you access core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But nevertheless, the free plan represents a excellent way to attempt the item out and to start with email marketing especially if you have a small list and simply want to send newsletters occasionally to it. | Even so, the free plan represents a excellent way to try the product out and to get going with email marketing especially if you have a little list and just want to send out newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Include unique aspects like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can save templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Customer assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt actually instinctive.
Style your first email with GetResponse.
As soon as you produce a complimentary account, you can directly start designing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you choose a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing alternatives are shown when you need them. It‘s all extremely instinctive.
Old-fashioned HTML code lovers can start based on an HTML style or code it from scratch, however that isn’t needed at all. It is great to know that there is likewise an choice for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and look of your email. Set up the number of columns you desire, basic colors, etc. The main modifying is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the same components for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like regular newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to develop automation to invite my brand-new customers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks excellent. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email project, I have actually created a flow where my brand-new customers get 2 emails in 2 days. For my benefit, I separate consumers who clicked on my email. When the campaign starts, GetResponse keeps track of all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to develop complete client journeys. Produce your own automation, develop customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. When you have actually selected your lead magnet, you can build out your funnel.
The entire funnel building procedure is guided. You get ideas of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the template, fine-tune your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial statistics to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to go with higher plans.
I adore that I can develop a whole funnel in one control panel, all with the ability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will automatically produce a individualized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logos and images
After fiddling with the builder for just 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, rearrange components, change padding and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a feature or product you can live-share your screen. If I‘m looking to offer a product, I can add a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently uses 198 design templates. Although to be truthful, I ‘d stick to the latest 100 templates, a few of the older ones … look actually old.
After picking a landing page template you can start editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and grab the right components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you create as lots of versions as you desire, in addition to forms and thank-you pages. Leadpages GetResponse
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software application has more elegant features. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story doesn’t end here. To examine an email marketing platform you have to look at client assistance and prices plans.
GetResponse: The Great and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a premium solution for a lot of individuals, however diving into its virtues and defects will assist expose whether it is a good suitable for your company in particular.
What GetResponse Is Good At
GetResponse is designed to help you produce and perform impactful email marketing campaigns in line with your sales strategy. The tool is abundant in features while still being easy to use for people with differing ability levels.
Alleviate of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, strolling you through the procedure of developing your very first email project with handy videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are well-informed, valuable, and fast to react to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous benefits for users. Support and convert leads with extremely targeted campaigns. Construct engagement and client commitment through appropriate messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that nearly any person can establish an advanced automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation functions likewise permit advanced division. Develop lists of subscribers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of customization implies that recipients are most likely to react and take action.
Liberty to create: GetResponse permits you to create professional-looking emails with ease. Users love the vast variety of email templates readily available, but you can likewise use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to find and recycle design components from emails that have actually achieved success in the past. Either way, it‘s simple to make your e-mails stand apart, even with minimal or no style skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way down to the actions of private subscribers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Integration constraints: When you execute a brand-new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, especially with job management platforms. And some essential integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big help, however GetResponse‘s tool does not immediately produce mobile-friendly variations. Hence, you need to develop the landing page view for mobile visitors independently. This appears like a huge miss out on, given that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: Additionally, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, primary changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional support choices and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you generally do not want to have to phone someone or fill out a kind and wait on an answer. That‘s why live chat is such a useful tool for software support. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can resolve more complex problems.
Help
While live chat is the primary support alternative on offer, a fast click of the question mark button on the homepage takes you to the additional assistance choices. You can select to:
- Complete a quick form to email GetResponse
- Browse product in the Help
There is no obvious way to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video tours, the Aid Center, and all the consumer assistance options, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t just assist you get the most out of GetResponse, they also assist you enhance your general marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Decision
In general, GetResponse is great.
Its marketing automation function is more advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise quite effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We evaluated the 24/7 live chat option and while great, lots of business owners would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars feature. This places a huge restriction on lots of organizations, however particularly huge ones. They are most likely to have a large audience that far exceeds 500 individuals.
Although not a huge issue, the reality that many of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest offering the totally free trial a spin. The platform has a lot to offer if you pick the ideal plan for you. Leadpages GetResponse