We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Video Tutorials
Nevertheless, one of the names that gets floated around when discussing email marketing software application is GetResponse.
It is among those tools that has been around because forever however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you need to be able to figure out if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse Video Tutorials
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also use a generous 50% discount rate to NGOs.
Try GetResponse free of charge
GetResponse prices
There are six rates plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an endless variety of emails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – customized rates
- Max2 – custom-made rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative functions (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to get in touch with GetResponse to arrange a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month totally free, through a trial that you can access here.
Key differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to construct complicated autoresponder series based on user behaviour) is just fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which instantly sends out pointer emails to your site visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The very same opts for order confirmation e-mails.
- SMS marketing – the option to send out marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone support is just readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its crucial rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t provide an totally totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the alternative of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some pretty decent functions – the plan lets you gain access to core email marketing functions, the complete range of templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But nevertheless, the totally free plan represents a great way to attempt the item out and to get going with email marketing specifically if you have a small list and simply want to send out newsletters periodically to it. | Even so, the complimentary plan represents a great way to try the product out and to get going with email marketing especially if you have a little list and simply want to send newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Include special elements like images, video and products to your e-mails.
- Email design templates: GetResponse comes with 120+ email design templates. You can conserve templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt truly intuitive.
Style your first email with GetResponse.
When you create a complimentary account, you can straight start designing your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, invite‘ your consumers. Say you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later.
After you select a template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the modifying choices are shown when you need them. It‘s all really instinctive.
Old school HTML code fans can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is good to understand that there is likewise an option for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the design area, you choose the structure and appearance of your email. Establish how many columns you want, basic colors, and so on. The main editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the very same aspects for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to regular newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to invite my brand-new consumers. I start with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. For instance, when a customer buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email project, I‘ve produced a flow where my new consumers get 2 emails in 2 days. Then, for my convenience, I separate consumers who clicked on my email. Once the project begins, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to construct total client journeys. Create your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. Once you‘ve picked your lead magnet, you can develop out your funnel.
The entire funnel structure procedure is assisted. You get tips of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll produce a signup landing page. Select the design template, tweak your copy and design, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to select greater plans.
I love that I can design a entire funnel in one control panel, all with the capability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will automatically generate a individualized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, reposition aspects, change cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you include time, date, and period of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to show a feature or item you can live-share your screen. If I‘m aiming to offer a item, I can add a call to action directly in the webinar.
People who are already using email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently offers 198 design templates. Although to be sincere, I ‘d stay with the most recent 100 templates, some of the older ones … look actually old.
After choosing a landing page template you can begin editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and grab the right components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as many variations as you desire, along with forms and thank-you pages. GetResponse Video Tutorials
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software application has more expensive functions. If GetResponse can provide their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story does not end here however. To evaluate an email marketing platform you have to look at customer support and rates plans.
GetResponse: The Great and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a top quality option for a lot of individuals, but delving into its virtues and flaws will help reveal whether it is a good fit for your service in particular.
What GetResponse Is Good At
GetResponse is created to assist you produce and perform impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for people with varying ability levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, strolling you through the procedure of constructing your very first email campaign with handy videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, handy, and fast to react to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many advantages for users. Support and transform leads with highly targeted campaigns. Develop engagement and consumer commitment through relevant messaging. And create landing pages to collect tons of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically any person can establish an innovative automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features likewise permit sophisticated division. Produce lists of customers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are most likely to respond and take action.
Freedom to design: GetResponse allows you to produce professional-looking e-mails with ease. Users love the vast number of email design templates readily available, but you can also use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to find and recycle design components from emails that have achieved success in the past. In either case, it‘s simple to make your e-mails stand out, even with restricted or no design skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of individual subscribers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant shortcomings. Let‘s examine those so you can judge if any of these are offer breakers for your company.
Integration limitations: When you execute a new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reputable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a big assistance, but GetResponse‘s tool doesn’t instantly create mobile-friendly variations. Thus, you have to create the landing page view for mobile visitors individually. This appears like a big miss, considered that so many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is tough to use on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your projects.
Plan limitations: GetResponse‘s basic plan utilized to include more automation features, but eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To open sophisticated automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you normally don’t want to need to phone someone or fill out a form and wait for an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complex problems.
Assist
While live chat is the primary support choice available, a fast click of the question mark button on the homepage takes you to the extra assistance choices. You can pick to:
- Submit a fast form to email GetResponse
- Search product in the Help Center
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you select the Enterprise plan.
Aside from video tours, the Help Center, and all the consumer assistance choices, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply help you get the most out of GetResponse, they also assist you enhance your overall marketing skills. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Decision
In general, GetResponse is excellent.
Its marketing automation function is more advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat option and while fantastic, lots of business owners would still like to be able to call.
This program likewise has a standard limit of 500 attendees for its webinars include. This positions a substantial restraint on lots of organizations, but particularly huge ones. They are more likely to have a large audience that far exceeds 500 people.
Although not a huge concern, the truth that many of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend offering the complimentary trial a spin. The platform has a lot to offer if you select the right plan for you. GetResponse Video Tutorials