We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Mailmerge
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around considering that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you should have the ability to determine if GetResponse is powerful enough to use for your organization.
What is GetResponse? GetResponse Mailmerge
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise use a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are six pricing plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an unlimited variety of emails to up to 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 subscribers.
- Max – customized pricing
- Max2 – custom pricing.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced functions (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month totally free, by means of a trial that you can access here.
Secret distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to construct complex autoresponder series based on user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which automatically sends out suggestion emails to your website visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification e-mails.
- SMS marketing – the alternative to send out marketing text messages is only offered on the ‘Max‘ plans.
- Assistance – phone support is only offered on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from some of its crucial rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an entirely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse includes some beautiful decent functions – the plan lets you gain access to core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
However, to utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ However even so, the free plan represents a great way to attempt the item out and to start with email marketing specifically if you have a small list and simply want to send newsletters occasionally to it. | Even so, the complimentary plan represents a excellent method to try the product out and to get going with email marketing particularly if you have a little list and just desire to send out newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Include special aspects like images, video and products to your e-mails.
- Email design templates: GetResponse comes with 120+ email design templates. You can conserve templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually considered the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.
Design your very first email with GetResponse.
Once you create a complimentary account, you can straight begin creating your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. You can ‘educate, promote, invite‘ your clients. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you pick a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the editing alternatives are shown when you require them. It‘s all extremely user-friendly.
Old school HTML code lovers can start based upon an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is also an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and look of your email. Establish how many columns you desire, standard colors, etc. The main editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘recommended products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like normal newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to create automation to invite my brand-new customers. I start with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can include as lots of emails and conditions as you desire.
For this email campaign, I have actually produced a circulation where my new customers get 2 e-mails in two days. For my benefit, I separate clients who clicked on my email. When the campaign begins, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build complete consumer journeys. Produce your own automation, develop client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you have actually selected your lead magnet, you can construct out your funnel.
The whole funnel structure procedure is assisted. You get ideas of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page template. Smart! GetResponse Mailmerge
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, tweak your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to choose greater plans.
I love that I can create a whole funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly create a individualized website.
Other website structure options include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I was able to create a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, reposition aspects, change padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you include time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to reveal a feature or product you can live-share your screen. If I‘m seeking to offer a item, I can add a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently offers 198 templates. To be honest, I ‘d stick to the newest 100 templates, some of the older ones … look really old.
After selecting a landing page design template you can begin modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and grab the best aspects.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as many variations as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software has more elegant functions. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story doesn’t end here however. To evaluate an email marketing platform you have to look at client assistance and pricing plans.
GetResponse: The Good and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a premium option for a lot of individuals, however diving into its virtues and flaws will help reveal whether it is a great fit for your service in particular.
What GetResponse Is Good At
GetResponse is designed to assist you produce and perform impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding process, walking you through the procedure of constructing your first email project with handy videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are educated, useful, and fast to respond to requests. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you want to utilize customization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has various benefits for users. Nurture and transform leads with highly targeted projects. Develop engagement and customer commitment through appropriate messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that nearly any person can establish an sophisticated automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions likewise allow for innovative division. Produce lists of customers with comparable qualities or habits, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are more likely to respond and act.
Liberty to create: GetResponse permits you to develop professional-looking emails with ease. Users like the large variety of email design templates offered, but you can likewise use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and reuse style elements from emails that have been successful in the past. Either way, it‘s simple to make your emails stand apart, even with restricted or no design skills.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way down to the actions of specific subscribers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant drawbacks. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Integration limitations: When you implement a new tool, you desire something that fits into your existing tech stack easily. Regrettably, this is an location where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software, there are some notable omissions, especially with job management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool doesn’t instantly create mobile-friendly versions. Thus, you have to develop the landing page view for mobile visitors individually. This seems like a big miss out on, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is tough to use on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan used to include more automation features, but eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time clients. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you usually don’t want to have to phone someone or complete a type and await an response. That‘s why live chat is such a useful tool for software application support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a real human who can resolve more complicated problems.
Assist Center
While live chat is the main support alternative available, a quick click of the question mark button on the homepage takes you to the additional assistance choices. You can pick to:
- Submit a fast kind to email GetResponse
- Search product in the Aid
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you select the Business plan.
Aside from video tours, the Help Center, and all the customer support choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not simply assist you get the most out of GetResponse, they also assist you enhance your general marketing abilities. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is excellent.
Its marketing automation function is more advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are also rather efficient. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We checked the 24/7 live chat alternative and while fantastic, lots of company owner would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars feature. This puts a big restriction on lots of businesses, however specifically huge ones. They are most likely to have a large audience that far surpasses 500 people.
Although not a huge concern, the truth that numerous of the GetResponse combinations rely on Zapier is hardly ideal.
We suggest offering the totally free trial a spin. The platform has a lot to offer if you pick the best plan for you.GetResponse Mailmerge