We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Learning Center
Nevertheless, among the names that gets floated around when speaking about email marketing software is GetResponse.
It is among those tools that has actually been around considering that forever however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you need to be able to determine if GetResponse is effective enough to utilize for your organization.
What is GetResponse? GetResponse Learning Center
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their complimentary permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also provide a generous 50% discount to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an unlimited variety of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 subscribers.
- Max – customized pricing
- Max2 – custom-made pricing.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to set up a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month free of charge, via a trial that you can access here.
Secret distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which allows you to build complex autoresponder series based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which immediately sends out suggestion emails to your site visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order confirmation e-mails.
- SMS marketing – the choice to send out marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is only offered on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the evaluation– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from some of its essential rivals‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the alternative of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some beautiful decent functions – the plan lets you access core email marketing features, the full range of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the free plan represents a good way to attempt the item out and to get going with email marketing particularly if you have a little list and just wish to send newsletters occasionally to it. | Even so, the complimentary plan represents a great way to attempt the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include special aspects like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email design templates. You can save design templates for future use, design in HTML, or build your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the information
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to set up my very first email within 10 minutes and it felt truly instinctive.
Design your very first email with GetResponse.
When you develop a totally free account, you can straight start creating your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, invite‘ your customers. Say you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later on.
After you choose a template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying alternatives are revealed when you require them. So it‘s all extremely intuitive.
Old-fashioned HTML code fans can begin based upon an HTML style or code it from scratch, however that isn’t needed at all. It is excellent to know that there is likewise an alternative for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you choose the structure and appearance of your email. Set up the number of columns you want, fundamental colors, and so on. The primary modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the exact same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and select the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like typical newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling offers you manage over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to invite my brand-new consumers. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks remarkable. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as many emails and conditions as you desire.
For this email project, I have actually created a circulation where my new consumers get two emails in 2 days. Then, for my benefit, I separate customers who clicked my email. As soon as the project begins, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. As soon as you do, you have the power to develop complete customer journeys. Develop your own automation, develop customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. Once you have actually picked your lead magnet, you can construct out your funnel.
The whole funnel structure process is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight provides a thank you page design template. Smart! GetResponse Learning Center
How to create a conversion funnel
As your first step, you‘ll create a signup landing page. Pick the template, tweak your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important stats to monitor your project‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to choose higher plans.
I adore that I can develop a whole funnel in one dashboard, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically produce a individualized website.
Other website structure options consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Adding logos and images
After fiddling with the builder for just 5 minutes, I had the ability to develop a good homepage with minimal effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further modification when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After picking your title, you include time, date, and duration of the webinar. Then you select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m wanting to sell a item, I can add a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently uses 198 design templates. To be truthful, I ‘d stick to the most recent 100 design templates, some of the older ones … look really old.
After choosing a landing page template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and get the ideal aspects.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as many variations as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software has more fancy functions. If GetResponse can offer their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into clients. The story doesn’t end here. To review an email marketing platform you need to look at client support and rates plans.
GetResponse: The Excellent and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of individuals, however delving into its virtues and flaws will help reveal whether it is a good suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you produce and carry out impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, walking you through the procedure of developing your first email project with helpful videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are well-informed, helpful, and fast to react to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become a lot more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has many benefits for users. Nurture and convert leads with extremely targeted campaigns. Build engagement and client loyalty through relevant messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost anybody can set up an sophisticated automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation features likewise permit innovative segmentation. Produce lists of subscribers with similar qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are most likely to respond and act.
Flexibility to develop: GetResponse permits you to create professional-looking e-mails with ease. Users love the large variety of email design templates readily available, but you can likewise use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and recycle style components from emails that have actually achieved success in the past. In either case, it‘s easy to make your e-mails stand out, even with restricted or no design skills.
Solid reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way down to the actions of specific subscribers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s examine those so you can judge if any of these are offer breakers for your company.
Combination limitations: When you execute a new tool, you want something that fits into your existing tech stack quickly. This is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some significant omissions, especially with job management platforms. And some essential combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as dependable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial help, however GetResponse‘s tool doesn’t instantly create mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors separately. This appears like a big miss, given that a lot of of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile problems: Additionally, the drag-and-drop editor is hard to use on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan used to consist of more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you normally do not want to have to phone someone or complete a kind and await an response. That‘s why live chat is such a useful tool for software application support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a genuine human who can resolve more complex issues.
Help Center
While live chat is the main assistance alternative on offer, a fast click of the question mark button on the homepage takes you to the additional help alternatives. You can select to:
- Fill out a quick kind to email GetResponse
- Search product in the Help
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the client support choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t simply assist you get the most out of GetResponse, they likewise help you enhance your overall marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form builders are also quite effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat alternative and while terrific, many entrepreneur would still like to be able to call.
This program also has a basic limitation of 500 attendees for its webinars feature. This positions a substantial constraint on numerous companies, however particularly big ones. They are more likely to have a large audience that far surpasses 500 individuals.
Finally, although not a big issue, the reality that many of the GetResponse combinations count on Zapier is barely perfect.
We suggest offering the complimentary trial a spin. The platform has a lot to use if you pick the best plan for you.GetResponse Learning Center