We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Vs Optin Monster
Nevertheless, among the names that gets floated around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has been around given that permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must be able to identify if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? GetResponse Vs Optin Monster
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their totally free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an limitless number of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 subscribers.
- Max – custom-made pricing
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to set up a demonstration, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month for free, via a trial that you can access here.
Key distinctions between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to construct complex autoresponder sequences based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which immediately sends out reminder emails to your website visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same opts for order confirmation e-mails.
- SMS marketing – the alternative to send marketing text is only available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from some of its crucial competitors‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t offer an totally totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some pretty good functions – the plan lets you gain access to core email marketing features, the full range of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a excellent way to try the product out and to get going with email marketing particularly if you have a small list and simply wish to send out newsletters occasionally to it. | Even so, the free plan represents a excellent method to try the product out and to get going with email marketing particularly if you have a small list and simply want to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Include unique aspects like images, video and products to your e-mails.
- Email design templates: GetResponse features 120+ email templates. You can conserve templates for future usage, design in HTML, or construct your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt really intuitive.
Design your very first email with GetResponse.
When you create a free account, you can straight start designing your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. For example, you can ‘ inform, promote, invite‘ your clients. State you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to recycle later on.
After you pick a design template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the editing options are revealed when you require them. So it‘s all really intuitive.
Old school HTML code enthusiasts can begin based upon an HTML design or code it from scratch, but that isn’t required at all. It is excellent to know that there is also an option for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and look of your email. Establish the number of columns you desire, basic colors, and so on. The main modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I always utilize the very same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like typical newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling offers you manage over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to develop automation to invite my brand-new customers. I begin with pre-made automation design template. And after a few clicks I already have this:
I know, it looks remarkable. When you focus on the automation flow, you realize GetResponse has done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. For instance, when a consumer buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as many e-mails and conditions as you want.
For this email project, I‘ve produced a circulation where my brand-new customers get two e-mails in two days. For my benefit, I separate consumers who clicked on my email. When the project starts, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build total client journeys. Produce your own automation, construct customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. Once you have actually selected your lead magnet, you can build out your funnel.
The whole funnel structure process is guided. You get suggestions of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Choose the template, fine-tune your copy and design, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to select greater plans.
I adore that I can develop a entire funnel in one dashboard, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will automatically generate a personalized website.
Other website structure options include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for simply 5 minutes, I was able to create a good homepage with minimal effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, rearrange components, change padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more customization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to reveal a function or product you can live-share your screen. If I‘m aiming to sell a item, I can add a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently offers 198 design templates. Although to be sincere, I ‘d stay with the newest 100 templates, some of the older ones … look actually old.
After choosing a landing page design template you can start modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. But after messing around a bit you‘ll rapidly know what is what and grab the right components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as many variations as you desire, together with forms and thank-you pages. GetResponse Vs Optin Monster
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more fancy features. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story doesn’t end here however. To review an email marketing platform you have to take a look at client assistance and prices plans.
GetResponse: The Excellent and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a high-quality service for a lot of individuals, however diving into its virtues and defects will help reveal whether it is a good fit for your company in particular.
What GetResponse Is Good At
GetResponse is created to help you create and carry out impactful email marketing projects in line with your sales technique. The tool is rich in features while still being easy to use for people with varying ability levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding procedure, strolling you through the procedure of developing your first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are well-informed, practical, and quick to respond to demands. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to utilize customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has numerous benefits for users. Support and transform leads with highly targeted projects. Develop engagement and client loyalty through appropriate messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that almost any person can set up an sophisticated automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions likewise permit sophisticated segmentation. Produce lists of customers with comparable qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are most likely to react and take action.
Freedom to create: GetResponse permits you to develop professional-looking e-mails with ease. Users like the vast number of email templates available, however you can also use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and recycle style aspects from emails that have actually succeeded in the past. Either way, it‘s simple to make your e-mails stand out, even with restricted or no style skills.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of specific customers. The tool even develops comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your organization.
Integration constraints: When you implement a new tool, you want something that fits into your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with job management platforms. And some crucial combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, however GetResponse‘s tool does not immediately develop mobile-friendly variations. Thus, you need to design the landing page view for mobile visitors separately. This appears like a huge miss, given that so many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, primary changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran consumers. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you usually do not want to need to phone someone or complete a type and wait on an response. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a real human who can solve more complex problems.
Assist Center
While live chat is the main assistance option available, a fast click of the enigma button on the homepage takes you to the extra assistance choices. You can select to:
- Complete a fast kind to email GetResponse
- Browse product in the Assistance
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you select the Enterprise plan.
Aside from video tours, the Assistance Center, and all the consumer support options, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they also help you enhance your total marketing skills. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is fantastic.
Its marketing automation feature is advanced than most other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise rather efficient. It also lets you host webinars internally and produce dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat option and while excellent, lots of business owners would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars feature. This places a substantial restriction on many services, but especially big ones. They are most likely to have a big audience that far exceeds 500 individuals.
Lastly, although not a huge concern, the reality that much of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend giving the free trial a spin. The platform has a lot to use if you select the best plan for you. GetResponse Vs Optin Monster