We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Create Email Series GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that forever however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you need to be able to figure out if GetResponse is effective enough to use for your service.
What is GetResponse? Create Email Series GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also offer a generous 50% discount to NGOs.
GetResponse prices
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an unlimited number of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – customized prices
- Max2 – custom prices.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to get in touch with GetResponse to arrange a demonstration, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days totally free, via a trial that you can access here.
Key differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based upon user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which automatically sends tip emails to your site visitors who do not finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order verification e-mails.
- SMS marketing – the option to send out marketing text is just available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its key rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t use an entirely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some pretty decent features – the plan lets you gain access to core email marketing functions, the full series of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the complimentary plan represents a good way to try the product out and to start with email marketing particularly if you have a small list and just wish to send newsletters periodically to it. | Even so, the totally free plan represents a good method to try the item out and to get going with email marketing especially if you have a little list and simply want to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Add special components like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can save design templates for future usage, style in HTML, or develop your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my very first email within 10 minutes and it felt really instinctive.
Design your first email with GetResponse.
When you develop a complimentary account, you can straight begin designing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, invite‘ your customers. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later.
After you pick a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the modifying options are revealed when you require them. So it‘s all very instinctive.
Traditional HTML code fans can start based upon an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is also an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and look of your email. Set up how many columns you desire, fundamental colors, etc. The main editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the same elements for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like typical newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to produce automation to invite my brand-new clients. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks outstanding. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email project, I‘ve produced a circulation where my new consumers get 2 emails in two days. Then, for my benefit, I separate customers who clicked my email. As soon as the project begins, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to develop complete client journeys. Develop your own automation, develop consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you have actually picked your lead magnet, you can build out your funnel.
The entire funnel building process is guided. You get suggestions of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to create a conversion funnel
As your initial step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial stats to monitor your campaign‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to go with higher plans.
I love that I can develop a whole funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will instantly generate a customized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Including logo designs and images
After adjusting the builder for just 5 minutes, I was able to develop a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to show a function or product you can live-share your screen. If I‘m wanting to sell a product, I can add a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 templates. To be sincere, I ‘d stick to the most recent 100 design templates, some of the older ones … look really old.
After picking a landing page design template you can begin modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. But after playing around a bit you‘ll quickly know what is what and grab the right elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as many variants as you want, in addition to forms and thank-you pages. Create Email Series GetResponse
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here however. To examine an email marketing platform you need to take a look at consumer assistance and rates plans.
GetResponse: The Excellent and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of individuals, however delving into its virtues and defects will assist reveal whether it is a great suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is created to assist you produce and perform impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding directed onboarding process, strolling you through the process of constructing your first email project with practical videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are well-informed, helpful, and fast to react to requests. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become much more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many advantages for users. Support and transform leads with highly targeted projects. Construct engagement and customer commitment through pertinent messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly anybody can establish an advanced automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions also permit innovative segmentation. Develop lists of subscribers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that receivers are most likely to react and do something about it.
Flexibility to design: GetResponse permits you to produce professional-looking emails with ease. Users enjoy the large variety of email templates readily available, however you can likewise use the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and reuse design aspects from emails that have achieved success in the past. Either way, it‘s simple to make your e-mails stick out, even with minimal or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of specific customers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Combination constraints: When you execute a new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, particularly with project management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool doesn’t automatically develop mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors independently. This seems like a huge miss, given that many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Moreover, the drag-and-drop editor is challenging to use on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To open advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance choices and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you normally do not wish to need to phone somebody or fill out a kind and wait on an answer. That‘s why live chat is such a helpful tool for software support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can fix more complicated issues.
Assist
While live chat is the primary support option on offer, a quick click of the enigma button on the homepage takes you to the additional help alternatives. You can select to:
- Submit a quick type to email GetResponse
- Browse product in the Assistance
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Aid Center, and all the client assistance alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products do not simply help you get the most out of GetResponse, they likewise help you enhance your overall marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is advanced than a lot of other options on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It also lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat choice and while great, many business owners would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars feature. This puts a big constraint on numerous services, however particularly big ones. They are more likely to have a big audience that far goes beyond 500 people.
Although not a huge concern, the truth that many of the GetResponse integrations rely on Zapier is hardly perfect.
We suggest providing the free trial a spin. The platform has a lot to provide if you choose the ideal plan for you. Create Email Series GetResponse