We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Squeeze Page GetResponse
However, one of the names that gets drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around because forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you need to be able to identify if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Squeeze Page GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental segmentation, and more. Their totally free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse rates
There are six rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unrestricted number of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – custom-made prices
- Max2 – customized rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to arrange a demo, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month free of charge, through a trial that you can access here.
Secret differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to construct complicated autoresponder series based upon user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which immediately sends out tip emails to your website visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order confirmation emails.
- SMS marketing – the alternative to send out marketing text is only available on the ‘Max‘ plans.
- Support – phone support is only available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its key competitors‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t provide an entirely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some lovely decent functions – the plan lets you access core email marketing features, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But however, the complimentary plan represents a excellent way to attempt the product out and to start with email marketing particularly if you have a small list and just want to send newsletters sometimes to it. | Even so, the free plan represents a good method to attempt the product out and to get going with email marketing especially if you have a little list and simply want to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Add special aspects like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can save design templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to set up my first email within 10 minutes and it felt truly instinctive.
Design your first email with GetResponse.
When you produce a totally free account, you can directly begin creating your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, welcome‘ your clients. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the editing options are revealed when you require them. So it‘s all extremely instinctive.
Old-fashioned HTML code enthusiasts can start based on an HTML design or code it from scratch, but that isn’t required at all. It is excellent to understand that there is likewise an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and look of your email. Set up how many columns you want, fundamental colors, and so on. The primary editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like regular newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to welcome my brand-new customers. I begin with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks remarkable. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you want.
For this email project, I‘ve developed a circulation where my brand-new consumers get two emails in two days. For my benefit, I separate consumers who clicked on my email. Once the project begins, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop total customer journeys. Produce your own automation, construct consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. As soon as you‘ve selected your lead magnet, you can build out your funnel.
The entire funnel structure process is assisted. You get tips of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the design template, modify your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your campaign‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to go with greater plans.
I adore that I can design a whole funnel in one dashboard, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically produce a individualized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to show a function or item you can live-share your screen. If I‘m wanting to sell a product, I can add a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently provides 198 design templates. To be honest, I ‘d stick to the newest 100 design templates, some of the older ones … look really old.
After choosing a landing page design template you can begin editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. However after playing around a bit you‘ll rapidly know what is what and grab the right components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as numerous variations as you desire, together with forms and thank-you pages. Squeeze Page GetResponse
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more elegant features. If GetResponse can provide their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story does not end here though. To examine an email marketing platform you have to look at customer assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a top quality solution for a lot of individuals, however diving into its virtues and defects will assist expose whether it is a excellent fit for your organization in particular.
What GetResponse Is Good At
GetResponse is developed to assist you create and carry out impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with differing ability levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, strolling you through the process of building your very first email project with useful videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are educated, handy, and quick to react to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you want to utilize personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous advantages for users. Nurture and convert leads with extremely targeted campaigns. Develop engagement and customer commitment through relevant messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that almost any person can establish an innovative automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation features also permit sophisticated segmentation. Develop lists of customers with similar qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that recipients are more likely to react and act.
Flexibility to develop: GetResponse allows you to develop professional-looking emails with ease. Users like the vast number of email templates available, however you can likewise use the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to find and reuse style components from emails that have been successful in the past. Either way, it‘s simple to make your emails stand out, even with limited or no style skills.
Strong reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of specific subscribers. The tool even develops detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Combination restrictions: When you carry out a new tool, you want something that suits your existing tech stack easily. Unfortunately, this is an location where GetResponse fails. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a big assistance, however GetResponse‘s tool doesn’t instantly create mobile-friendly variations. Thus, you have to design the landing page view for mobile visitors independently. This appears like a big miss out on, given that so many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan utilized to include more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you usually don’t want to need to phone someone or complete a type and await an response. That‘s why live chat is such a helpful tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a genuine human who can fix more complex problems.
Help
While live chat is the primary support alternative available, a fast click of the question mark button on the homepage takes you to the additional assistance options. You can pick to:
- Complete a quick kind to email GetResponse
- Search material in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video trips, the Help Center, and all the consumer assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not just help you get the most out of GetResponse, they also assist you improve your total marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat alternative and while great, many entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 participants for its webinars include. This places a big restriction on lots of businesses, but particularly huge ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Although not a huge issue, the truth that numerous of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend offering the complimentary trial a spin. The platform has a lot to provide if you pick the right plan for you. Squeeze Page GetResponse