We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Guest Post
Nevertheless, one of the names that gets floated around when speaking about email marketing software is GetResponse.
It is among those tools that has been around considering that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you should be able to determine if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse Guest Post
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard division, and more. Their free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an limitless number of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – custom-made prices
- Max2 – customized prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll require to contact GetResponse to set up a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days free of charge, by means of a trial that you can access here.
Secret differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to construct complex autoresponder sequences based on user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which automatically sends reminder emails to your website visitors who do not finish an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order confirmation emails.
- SMS marketing – the option to send marketing text is just available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I advance through the evaluation– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its essential rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t provide an totally complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the option of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some beautiful decent features – the plan lets you gain access to core email marketing functions, the complete series of design templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ But nevertheless, the free plan represents a great way to try the item out and to start with email marketing specifically if you have a little list and just wish to send out newsletters occasionally to it. | Even so, the complimentary plan represents a excellent method to try the product out and to get going with email marketing particularly if you have a little list and simply desire to send newsletters sometimes to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Add special aspects like images, video and items to your emails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve templates for future use, design in HTML, or construct your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my very first email within 10 minutes and it felt truly user-friendly.
Style your very first email with GetResponse.
Once you create a totally free account, you can directly begin creating your real email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you select a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the modifying options are revealed when you need them. So it‘s all really intuitive.
Old school HTML code lovers can start based on an HTML design or code it from scratch, but that isn’t required at all. It is excellent to understand that there is also an choice for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and look of your email. Establish how many columns you desire, standard colors, and so on. The primary modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I constantly utilize the exact same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but also works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like regular newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to welcome my new consumers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks impressive. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a consumer buys something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can include as numerous emails and conditions as you want.
For this email project, I‘ve produced a circulation where my brand-new consumers get 2 emails in 2 days. For my benefit, I separate clients who clicked on my email. When the campaign starts, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to build complete consumer journeys. Create your own automation, construct consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you have actually chosen your lead magnet, you can develop out your funnel.
The entire funnel structure process is assisted. You get suggestions of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial statistics to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to go with higher plans.
I adore that I can create a whole funnel in one control panel, all with the capability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will instantly produce a tailored website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for just 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can alter fonts, text sizes, add/remove images, reposition aspects, change padding and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a feature or product you can live-share your screen. If I‘m looking to sell a product, I can include a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently offers 198 templates. To be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look really old.
After selecting a landing page template you can begin editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. But after messing around a bit you‘ll quickly understand what is what and get the ideal aspects.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as numerous variants as you desire, along with forms and thank-you pages. GetResponse Guest Post
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software has more fancy functions. If GetResponse can offer their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story doesn’t end here however. To review an email marketing platform you have to look at client assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of people, however delving into its virtues and defects will assist reveal whether it is a great suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to help you create and carry out impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for people with varying skill levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding procedure, walking you through the procedure of building your first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, valuable, and fast to respond to requests. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become a lot more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you wish to utilize customization at scale.
GetResponse‘s strategic, sequential method to email marketing has numerous benefits for users. Support and transform leads with highly targeted campaigns. Develop engagement and customer commitment through relevant messaging. And create landing pages to gather tons of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that practically anybody can establish an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions also permit innovative segmentation. Create lists of customers with similar qualities or habits, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that receivers are most likely to react and do something about it.
Freedom to develop: GetResponse permits you to produce professional-looking emails with ease. Users like the large variety of email templates readily available, but you can likewise use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and reuse design aspects from emails that have been successful in the past. Either way, it‘s simple to make your emails stick out, even with limited or no design abilities.
Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of individual customers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable drawbacks. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Integration restrictions: When you execute a brand-new tool, you want something that fits into your existing tech stack easily. This is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some noteworthy omissions, especially with job management platforms. And some key combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors independently. This appears like a big miss, given that so many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan utilized to include more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock innovative automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent assistance choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you typically don’t wish to need to phone somebody or submit a kind and wait on an answer. That‘s why live chat is such a useful tool for software support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can solve more complex issues.
Assist
While live chat is the primary assistance alternative available, a fast click of the question mark button on the homepage takes you to the additional assistance options. You can choose to:
- Fill out a quick form to email GetResponse
- Search product in the Help Center
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video tours, the Help Center, and all the customer assistance choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply help you get the most out of GetResponse, they also assist you improve your general marketing abilities. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also quite efficient. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat option and while great, many company owner would still like to be able to call.
This program also has a standard limitation of 500 participants for its webinars feature. This places a huge restriction on numerous organizations, but especially big ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Although not a huge concern, the truth that numerous of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend providing the free trial a spin. The platform has a lot to provide if you select the ideal plan for you. GetResponse Guest Post