We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Connect Google Contacts To GetResponse
However, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you need to be able to figure out if GetResponse is powerful enough to use for your organization.
What is GetResponse? Connect Google Contacts To GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental segmentation, and more. Their free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are six prices plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unlimited number of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 subscribers.
- Max – custom prices
- Max2 – customized rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced features (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you have an interest in using either of them, you‘ll require to contact GetResponse to schedule a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month free of charge, via a trial that you can access here.
Secret differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to construct complex autoresponder series based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends out tip emails to your website visitors who do not complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification emails.
- SMS marketing – the choice to send out marketing text messages is just available on the ‘Max‘ plans.
- Assistance – phone assistance is only offered on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from some of its essential competitors‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t provide an totally totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the choice of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some pretty decent features – the plan lets you gain access to core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a great way to try the product out and to get going with email marketing specifically if you have a little list and just wish to send newsletters periodically to it. | Even so, the complimentary plan represents a excellent method to try the item out and to get going with email marketing especially if you have a small list and just want to send newsletters sometimes to it.
GetResponse‘s essential features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Add special aspects like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can save templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the information
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my first email within 10 minutes and it felt really instinctive.
Design your first email with GetResponse.
As soon as you develop a complimentary account, you can directly start creating your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 categories of email templates. For instance, you can ‘educate, promote, invite‘ your consumers. Say you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later.
After you select a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the modifying options are shown when you require them. So it‘s all very user-friendly.
Old school HTML code fans can start based on an HTML design or code it from scratch, but that isn’t needed at all. It is good to know that there is also an option for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you decide the structure and appearance of your email. Set up the number of columns you desire, fundamental colors, etc. The main editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the very same components for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like typical newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to develop automation to welcome my new clients. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks remarkable. When you zoom in on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as many e-mails and conditions as you want.
For this email campaign, I have actually produced a flow where my new customers get two emails in two days. For my benefit, I separate customers who clicked on my email. Once the campaign starts, GetResponse tracks all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Develop your own automation, build client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. When you‘ve selected your lead magnet, you can develop out your funnel.
The whole funnel structure procedure is assisted. You get suggestions of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the design template, tweak your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial stats to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to go with greater plans.
I love that I can create a entire funnel in one control panel, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will automatically create a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to create a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. Then you select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you want to show a feature or product you can live-share your screen. If I‘m aiming to sell a item, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 templates. To be sincere, I ‘d stick to the most recent 100 templates, some of the older ones … look truly old.
After picking a landing page template you can begin editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. However after playing around a bit you‘ll quickly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you create as numerous variants as you desire, in addition to forms and thank-you pages. Connect Google Contacts To GetResponse
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software has more elegant features. If GetResponse can provide their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here though. To examine an email marketing platform you need to take a look at customer assistance and rates plans.
GetResponse: The Good and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a premium solution for a lot of people, however delving into its virtues and flaws will assist reveal whether it is a good fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you create and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with varying ability levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent assisted onboarding procedure, walking you through the process of constructing your very first email project with practical videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, handy, and fast to react to demands. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you want to use personalization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has many benefits for users. Support and transform leads with highly targeted projects. Develop engagement and client loyalty through pertinent messaging. And develop landing pages to collect tons of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly anybody can set up an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features also allow for sophisticated segmentation. Create lists of subscribers with similar qualities or behaviors, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that receivers are more likely to respond and take action.
Freedom to create: GetResponse permits you to produce professional-looking e-mails with ease. Users like the vast number of email templates readily available, but you can likewise use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to find and reuse design elements from emails that have actually been successful in the past. Either way, it‘s simple to make your emails stand apart, even with limited or no design skills.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of individual customers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can judge if any of these are deal breakers for your company.
Integration restrictions: When you implement a new tool, you want something that suits your existing tech stack quickly. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some notable omissions, especially with job management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reputable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge assistance, but GetResponse‘s tool doesn’t instantly develop mobile-friendly versions. Hence, you need to design the landing page view for mobile visitors individually. This looks like a huge miss out on, considered that numerous of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, primary changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s basic plan used to include more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran consumers. To unlock sophisticated automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you typically do not wish to need to phone somebody or submit a type and wait on an response. That‘s why live chat is such a beneficial tool for software application support. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a genuine human who can solve more complex issues.
Assist Center
While live chat is the primary assistance alternative on offer, a quick click of the enigma button on the homepage takes you to the extra assistance alternatives. You can select to:
- Complete a fast type to email GetResponse
- Browse product in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video tours, the Assistance Center, and all the consumer assistance choices, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not simply help you get the most out of GetResponse, they likewise help you improve your overall marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than most other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We checked the 24/7 live chat option and while excellent, numerous business owners would still like to be able to call.
This program likewise has a basic limit of 500 participants for its webinars feature. This positions a substantial restriction on many organizations, but specifically huge ones. They are more likely to have a big audience that far exceeds 500 people.
Lastly, although not a big problem, the fact that a lot of the GetResponse combinations count on Zapier is hardly perfect.
We suggest giving the totally free trial a spin. The platform has a lot to offer if you choose the best plan for you. Connect Google Contacts To GetResponse