We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Donations
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around since forever but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to be able to identify if GetResponse is effective enough to use for your organization.
What is GetResponse? GetResponse Donations
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their totally free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unlimited variety of emails to up to 1,000 customers
- Marketing Automation –starting at $59 each month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 subscribers.
- Max – custom rates
- Max2 – custom prices.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced features (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to call GetResponse to schedule a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, by means of a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to build intricate autoresponder series based on user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery function (which automatically sends out suggestion emails to your site visitors who do not complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification emails.
- SMS marketing – the alternative to send out marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone support is only offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from some of its essential competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t provide an totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some pretty decent features – the plan lets you access core email marketing features, the complete series of templates, a website builder and a landing page builder.
However, to utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the totally free plan represents a good way to try the item out and to get going with email marketing specifically if you have a little list and simply wish to send newsletters sometimes to it. | Even so, the totally free plan represents a excellent method to try the item out and to get going with email marketing especially if you have a small list and simply desire to send newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include unique components like images, video and products to your emails.
- Email templates: GetResponse features 120+ email templates. You can save templates for future usage, style in HTML, or develop your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my first email within 10 minutes and it felt really user-friendly.
Design your very first email with GetResponse.
As soon as you create a totally free account, you can straight begin designing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later.
After you pick a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing choices are shown when you need them. So it‘s all extremely intuitive.
Old school HTML code enthusiasts can start based upon an HTML design or code it from scratch, but that isn’t needed at all. It is good to know that there is also an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and appearance of your email. Establish the number of columns you want, standard colors, and so on. The primary editing is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly utilize the very same elements for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like regular newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling offers you manage over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to create automation to welcome my brand-new consumers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks remarkable. When you focus on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. For instance, when a consumer buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as numerous e-mails and conditions as you want.
For this email project, I‘ve produced a circulation where my brand-new customers get two emails in two days. Then, for my convenience, I separate consumers who clicked on my email. As soon as the campaign starts, GetResponse tracks all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. When you do, you have the power to construct complete client journeys. Create your own automation, develop consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. Once you have actually picked your lead magnet, you can build out your funnel.
The whole funnel structure process is assisted. You get tips of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Select the template, fine-tune your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your campaign‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to opt for greater plans.
I love that I can design a whole funnel in one control panel, all with the capability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will immediately produce a tailored website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, reposition aspects, change padding and more.
There‘s a separate menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further customization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m looking to offer a product, I can include a call to action straight in the webinar.
People who are already using email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently provides 198 templates. Although to be truthful, I ‘d stay with the latest 100 templates, some of the older ones … look really old.
After selecting a landing page design template you can begin editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll quickly know what is what and grab the ideal aspects.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as many variations as you want, in addition to forms and thank-you pages. GetResponse Donations
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more expensive features. If GetResponse can give their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story doesn’t end here. To examine an email marketing platform you need to take a look at customer assistance and rates plans.
GetResponse: The Great and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a premium option for a lot of individuals, however diving into its virtues and defects will assist expose whether it is a good suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is created to assist you produce and carry out impactful email marketing campaigns in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding directed onboarding process, strolling you through the procedure of building your very first email project with handy videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are experienced, helpful, and fast to respond to demands. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various benefits for users. Support and convert leads with highly targeted campaigns. Build engagement and consumer commitment through appropriate messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that almost anybody can establish an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise permit innovative division. Develop lists of customers with comparable qualities or habits, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization means that recipients are most likely to react and act.
Liberty to design: GetResponse allows you to create professional-looking e-mails with ease. Users love the large variety of email design templates available, but you can likewise use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to find and reuse style elements from emails that have achieved success in the past. In any case, it‘s simple to make your e-mails stand out, even with minimal or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way to the actions of private customers. The tool even builds up in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Combination restrictions: When you execute a brand-new tool, you desire something that fits into your existing tech stack easily. Regrettably, this is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge assistance, however GetResponse‘s tool does not instantly develop mobile-friendly variations. Therefore, you need to design the landing page view for mobile visitors separately. This looks like a huge miss, considered that numerous of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, simple changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan utilized to consist of more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To unlock sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent assistance alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you generally don’t want to have to phone someone or fill out a form and wait on an answer. That‘s why live chat is such a useful tool for software application assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a real human who can resolve more complex problems.
Help
While live chat is the primary assistance choice on offer, a fast click of the enigma button on the homepage takes you to the additional help options. You can choose to:
- Fill out a quick kind to email GetResponse
- Search material in the Aid Center
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the customer assistance options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply assist you get the most out of GetResponse, they also help you enhance your total marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than a lot of other options on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise quite efficient. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat choice and while great, lots of entrepreneur would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars feature. This places a big restriction on lots of companies, however particularly big ones. They are most likely to have a large audience that far surpasses 500 individuals.
Although not a big concern, the fact that numerous of the GetResponse combinations rely on Zapier is barely perfect.
We suggest offering the complimentary trial a spin. The platform has a lot to provide if you select the ideal plan for you. GetResponse Donations