We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Setup A List GetResponse
However, among the names that gets floated around when discussing email marketing software is GetResponse.
It is among those tools that has been around considering that permanently however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to determine if GetResponse is effective enough to use for your company.
What is GetResponse? Setup A List GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard segmentation, and more. Their free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount to NGOs.
GetResponse prices
There are six prices plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an endless number of emails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 subscribers.
- Max – custom rates
- Max2 – custom pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to contact GetResponse to set up a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days free of charge, through a trial that you can access here.
Secret differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to build intricate autoresponder series based upon user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends pointer emails to your website visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order confirmation e-mails.
- SMS marketing – the alternative to send marketing text messages is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from some of its essential competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t provide an entirely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some beautiful good features – the plan lets you access core email marketing features, the complete series of templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But however, the free plan represents a excellent way to try the item out and to start with email marketing especially if you have a small list and simply want to send newsletters sometimes to it. | Even so, the free plan represents a great method to try the item out and to get going with email marketing particularly if you have a small list and simply want to send newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add special components like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email templates. You can conserve design templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to set up my first email within 10 minutes and it felt actually user-friendly.
Style your very first email with GetResponse.
As soon as you produce a totally free account, you can directly start creating your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, invite‘ your clients. State you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later.
After you pick a template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing alternatives are shown when you need them. So it‘s all really user-friendly.
Old-fashioned HTML code enthusiasts can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is great to understand that there is also an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and appearance of your email. Set up how many columns you desire, basic colors, etc. The primary modifying is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the very same aspects for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but likewise works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like regular newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling offers you manage over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to produce automation to welcome my new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks remarkable. When you focus on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as numerous emails and conditions as you desire.
For this email project, I‘ve created a flow where my new consumers get two e-mails in two days. Then, for my convenience, I separate customers who clicked my email. Once the campaign starts, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. When you do, you have the power to build complete consumer journeys. Develop your own automation, construct consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you have actually picked your lead magnet, you can build out your funnel.
The entire funnel building process is assisted. You get tips of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll create a signup landing page. Pick the design template, fine-tune your copy and style, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to select greater plans.
I love that I can develop a whole funnel in one dashboard, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will instantly generate a individualized website.
Other website structure options include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logos and images
After fiddling with the builder for just 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, rearrange components, change padding and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a function or item you can live-share your screen. If I‘m seeking to sell a product, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 templates. Although to be honest, I ‘d stick to the latest 100 design templates, a few of the older ones … look actually old.
After picking a landing page template you can start modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and get the best aspects.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as many versions as you want, together with forms and thank-you pages. Setup A List GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more fancy functions. If GetResponse can offer their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into consumers. The story does not end here though. To review an email marketing platform you need to look at consumer assistance and prices plans.
GetResponse: The Excellent and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a top quality service for a great deal of people, however diving into its virtues and flaws will help reveal whether it is a great suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you develop and perform impactful email marketing campaigns in line with your sales technique. The tool is rich in functions while still being easy to use for people with differing ability levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding directed onboarding procedure, strolling you through the procedure of developing your first email project with useful videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, helpful, and quick to react to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you wish to use personalization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has numerous advantages for users. Support and transform leads with extremely targeted campaigns. Build engagement and consumer commitment through appropriate messaging. And produce landing pages to gather lots of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically any person can set up an advanced automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features likewise enable innovative segmentation. Develop lists of customers with similar qualities or behaviors, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of customization means that receivers are more likely to react and act.
Freedom to develop: GetResponse permits you to produce professional-looking emails with ease. Users enjoy the large number of email design templates available, however you can likewise use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle style components from emails that have been successful in the past. In either case, it‘s easy to make your emails stick out, even with restricted or no style skills.
Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of private customers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant drawbacks. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Combination limitations: When you implement a brand-new tool, you want something that suits your existing tech stack quickly. This is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, especially with job management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a big aid, but GetResponse‘s tool does not instantly produce mobile-friendly versions. Hence, you have to develop the landing page view for mobile visitors independently. This appears like a huge miss out on, given that many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: Additionally, the drag-and-drop editor is tough to use on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan utilized to include more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time customers. To open advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you normally don’t want to need to phone somebody or submit a form and wait for an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk with a genuine human who can resolve more complex problems.
Help
While live chat is the main support choice available, a fast click of the question mark button on the homepage takes you to the extra aid choices. You can select to:
- Complete a quick kind to email GetResponse
- Search product in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video trips, the Assistance Center, and all the client assistance options, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply assist you get the most out of GetResponse, they likewise help you improve your overall marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation function is advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat choice and while great, numerous business owners would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars feature. This puts a huge restriction on lots of organizations, but particularly big ones. They are more likely to have a big audience that far surpasses 500 individuals.
Although not a big concern, the fact that many of the GetResponse integrations rely on Zapier is barely perfect.
We suggest providing the free trial a spin. The platform has a lot to provide if you pick the ideal plan for you. Setup A List GetResponse