We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. API GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you must be able to figure out if GetResponse is effective enough to use for your organization.
What is GetResponse? API GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unrestricted variety of e-mails to up to 1,000 subscribers
- Marketing Automation –starting at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – customized rates
- Max2 – customized pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative features (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to schedule a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days totally free, through a trial that you can access here.
Key differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which permits you to construct intricate autoresponder sequences based upon user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which automatically sends tip emails to your website visitors who do not complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order verification e-mails.
- SMS marketing – the option to send out marketing text is only available on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I progress through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its key competitors‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some beautiful decent features – the plan lets you access core email marketing features, the full variety of design templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the totally free plan represents a great way to attempt the product out and to get going with email marketing particularly if you have a small list and just want to send newsletters periodically to it. | Even so, the complimentary plan represents a good way to try the item out and to get going with email marketing particularly if you have a little list and just want to send newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Include special components like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can save design templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Client assistance: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to set up my first email within 10 minutes and it felt truly user-friendly.
Design your very first email with GetResponse.
As soon as you create a totally free account, you can directly start developing your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, invite‘ your customers. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later.
After you pick a template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the editing alternatives are revealed when you need them. It‘s all very user-friendly.
Old-fashioned HTML code fans can start based upon an HTML style or code it from scratch, however that isn’t required at all. It is great to understand that there is likewise an option for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you choose the structure and look of your email. Establish how many columns you desire, basic colors, and so on. The main editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I always utilize the same components for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like typical newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to produce automation to welcome my brand-new consumers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks excellent. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as lots of emails and conditions as you desire.
For this email campaign, I‘ve created a circulation where my brand-new customers get 2 emails in 2 days. For my convenience, I separate consumers who clicked on my email. Once the project starts, GetResponse keeps an eye on all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. When you do, you have the power to develop complete consumer journeys. Create your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. When you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel building process is directed. You get suggestions of what to do at each step and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the design template, modify your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial statistics to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to go with greater plans.
I adore that I can create a entire funnel in one dashboard, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will automatically generate a tailored website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to develop a good homepage with very little effort.
The builder lets you edit everything on the page. You can change typefaces, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a feature or item you can live-share your screen. If I‘m wanting to offer a item, I can add a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently offers 198 templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look really old.
After selecting a landing page template you can begin modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. But after playing around a bit you‘ll quickly understand what is what and get the ideal aspects.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as lots of variants as you want, together with forms and thank-you pages. API GetResponse
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software has more elegant functions. If GetResponse can provide their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story does not end here however. To review an email marketing platform you have to look at consumer support and pricing plans.
GetResponse: The Excellent and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a top quality solution for a great deal of individuals, however delving into its virtues and flaws will assist expose whether it is a good suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and perform impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent guided onboarding procedure, walking you through the procedure of building your first email campaign with handy videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are experienced, practical, and quick to respond to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is key if you wish to use personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many benefits for users. Support and convert leads with extremely targeted projects. Build engagement and customer commitment through appropriate messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that nearly any person can set up an innovative automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation functions likewise allow for advanced division. Develop lists of customers with comparable qualities or habits, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of customization means that receivers are most likely to respond and do something about it.
Liberty to develop: GetResponse permits you to develop professional-looking emails with ease. Users love the large variety of email design templates available, however you can likewise utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and reuse design components from emails that have succeeded in the past. In either case, it‘s simple to make your emails stick out, even with limited or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of specific customers. The tool even develops detailed profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Combination restrictions: When you implement a brand-new tool, you want something that fits into your existing tech stack quickly. This is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge help, but GetResponse‘s tool does not automatically develop mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors individually. This looks like a big miss out on, considered that numerous of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is hard to use on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to include more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To open advanced automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional support choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you normally don’t wish to need to phone someone or fill out a kind and wait for an response. That‘s why live chat is such a useful tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a real human who can solve more complex issues.
Assist
While live chat is the main support option on offer, a quick click of the enigma button on the homepage takes you to the additional help alternatives. You can pick to:
- Complete a quick form to email GetResponse
- Search product in the Aid
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the consumer support choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not just assist you get the most out of GetResponse, they also help you enhance your overall marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is great.
Its marketing automation function is more advanced than many other choices on the market. Its email marketing, reporting, and landing page/form home builders are also rather effective. It also lets you host webinars internally and produce dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat alternative and while terrific, numerous business owners would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars include. This puts a huge constraint on many companies, however especially huge ones. They are most likely to have a big audience that far exceeds 500 people.
Finally, although not a huge concern, the reality that much of the GetResponse combinations count on Zapier is hardly perfect.
We recommend providing the free trial a spin. The platform has a lot to offer if you pick the right plan for you. API GetResponse