We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse And Thrive
However, one of the names that gets drifted around when discussing email marketing software is GetResponse.
It‘s one of those tools that has actually been around since permanently however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must be able to figure out if GetResponse is effective enough to utilize for your organization.
What is GetResponse? GetResponse And Thrive
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental division, and more. Their totally free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are six prices plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unlimited number of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – customized prices
- Max2 – custom-made pricing.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative functions (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to get in touch with GetResponse to arrange a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days free of charge, by means of a trial that you can access here.
Key differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to develop intricate autoresponder series based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which automatically sends reminder emails to your website visitors who do not finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order verification emails.
- SMS marketing – the alternative to send marketing text messages is only available on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the evaluation– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its crucial competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an completely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the choice of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some beautiful good features – the plan lets you gain access to core email marketing functions, the full variety of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the complimentary plan represents a good way to try the product out and to start with email marketing specifically if you have a small list and just want to send out newsletters occasionally to it. | Even so, the free plan represents a excellent method to try the product out and to get going with email marketing specifically if you have a little list and just desire to send newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include special components like images, video and items to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Consumer support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
Once you create a complimentary account, you can directly begin designing your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your clients. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you choose a template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the modifying choices are revealed when you require them. It‘s all really instinctive.
Traditional HTML code fans can begin based upon an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to know that there is likewise an alternative for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and look of your email. Establish how many columns you want, basic colors, and so on. The primary editing is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always utilize the very same elements for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, but likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like typical newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my brand-new customers. I start with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks remarkable. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a client buys something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can include as lots of emails and conditions as you desire.
For this email campaign, I have actually developed a circulation where my new consumers get 2 emails in two days. For my benefit, I separate consumers who clicked on my email. Once the project starts, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. When you do, you have the power to develop total client journeys. Develop your own automation, build consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you‘ve picked your lead magnet, you can build out your funnel.
The entire funnel structure process is directed. You get ideas of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page template. Smart!
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Select the template, modify your copy and style, and release the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important stats to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to opt for higher plans.
I adore that I can create a whole funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately create a tailored website.
Other website structure choices include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m aiming to offer a product, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently offers 198 design templates. To be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look truly old.
After picking a landing page design template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. However after playing around a bit you‘ll quickly know what is what and grab the ideal components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many variants as you desire, along with forms and thank-you pages. GetResponse And Thrive
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software has more fancy features. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story doesn’t end here however. To examine an email marketing platform you need to take a look at consumer support and rates plans.
GetResponse: The Good and the Bad
There are lots of aspects to judge email marketing platforms on. GetResponse is a top quality option for a lot of individuals, but delving into its virtues and flaws will help reveal whether it is a excellent fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you create and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding process, strolling you through the process of building your very first email project with useful videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are well-informed, useful, and quick to react to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has various advantages for users. Nurture and convert leads with highly targeted projects. Build engagement and consumer commitment through relevant messaging. And create landing pages to collect lots of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that almost anybody can establish an innovative automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features likewise enable advanced division. Create lists of subscribers with similar qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that receivers are most likely to react and take action.
Flexibility to create: GetResponse permits you to create professional-looking emails with ease. Users like the large variety of email design templates offered, however you can also use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and reuse style elements from emails that have succeeded in the past. In any case, it‘s easy to make your emails stand apart, even with minimal or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of specific subscribers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant shortcomings. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Combination constraints: When you carry out a brand-new tool, you desire something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a substantial help, but GetResponse‘s tool does not automatically develop mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors separately. This seems like a huge miss, considered that so many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Moreover, the drag-and-drop editor is challenging to use on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To open advanced automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you usually don’t wish to have to phone somebody or complete a kind and wait for an response. That‘s why live chat is such a useful tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a genuine human who can fix more complex problems.
Help
While live chat is the primary assistance choice on offer, a quick click of the question mark button on the homepage takes you to the extra aid options. You can select to:
- Fill out a fast kind to email GetResponse
- Search material in the Help Center
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video tours, the Help Center, and all the customer assistance choices, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise help you enhance your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than most other options on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We evaluated the 24/7 live chat alternative and while excellent, many entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars include. This places a huge restraint on many companies, but especially big ones. They are most likely to have a big audience that far goes beyond 500 people.
Lastly, although not a big issue, the fact that many of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend providing the free trial a spin. The platform has a lot to offer if you select the ideal plan for you. GetResponse And Thrive