We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Fitsmallbusiness.Com GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around considering that permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you should be able to determine if GetResponse is effective enough to utilize for your business.
What is GetResponse? Fitsmallbusiness.Com GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are six prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unlimited number of e-mails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 customers.
- Max – customized rates
- Max2 – customized prices.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month totally free, through a trial that you can access here.
Key differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to develop complicated autoresponder sequences based upon user behaviour) is just completely available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which automatically sends suggestion emails to your website visitors who don’t complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order confirmation emails.
- SMS marketing – the choice to send out marketing text is only available on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from a few of its crucial competitors‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t use an totally totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the choice of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some pretty decent features – the plan lets you access core email marketing features, the full series of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation features on this plan at all.
{ However even so, the complimentary plan represents a great way to attempt the product out and to start with email marketing particularly if you have a small list and simply wish to send out newsletters sometimes to it. | Even so, the totally free plan represents a excellent method to try the item out and to get going with email marketing specifically if you have a little list and just desire to send newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Add special components like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email design templates. You can save design templates for future use, style in HTML, or develop your own style from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the information
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt actually instinctive.
Style your very first email with GetResponse.
Once you produce a totally free account, you can directly begin creating your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. For instance, you can ‘ inform, promote, invite‘ your customers. State you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later.
After you pick a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the editing options are revealed when you need them. So it‘s all really instinctive.
Old school HTML code lovers can begin based upon an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is also an choice for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the design area, you choose the structure and appearance of your email. Establish how many columns you desire, fundamental colors, and so on. The primary modifying is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly use the very same elements for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like typical newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to produce automation to welcome my brand-new clients. I start with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks outstanding. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. For example, when a client purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email campaign, I‘ve developed a flow where my new consumers get 2 emails in 2 days. For my benefit, I separate customers who clicked on my email. Once the campaign starts, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Produce your own automation, construct client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you‘ve chosen your lead magnet, you can build out your funnel.
The whole funnel building procedure is guided. You get ideas of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page design template. Smart! Fitsmallbusiness.Com GetResponse
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the template, fine-tune your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll have to choose greater plans.
I love that I can design a whole funnel in one control panel, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will automatically produce a tailored website.
Other website structure choices consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to create a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter font styles, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you include time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m wanting to sell a item, I can add a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently offers 198 design templates. Although to be sincere, I ‘d stick to the latest 100 design templates, a few of the older ones … look truly old.
After choosing a landing page design template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. After playing around a bit you‘ll rapidly know what is what and get the best aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as numerous versions as you want, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software has more fancy features. If GetResponse can offer their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here however. To review an email marketing platform you have to look at consumer support and prices plans.
GetResponse: The Great and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a premium solution for a lot of individuals, but diving into its virtues and flaws will assist expose whether it is a good suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you create and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in functions while still being easy to use for people with differing skill levels.
Alleviate of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has an excellent guided onboarding process, strolling you through the process of constructing your first email project with valuable videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are well-informed, valuable, and fast to react to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you wish to utilize customization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many advantages for users. Nurture and convert leads with extremely targeted projects. Develop engagement and client loyalty through appropriate messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly anybody can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation functions also permit sophisticated division. Develop lists of customers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of customization means that receivers are more likely to react and take action.
Flexibility to design: GetResponse permits you to develop professional-looking e-mails with ease. Users love the vast variety of email templates available, however you can likewise use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and reuse style elements from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stand out, even with restricted or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of specific customers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Combination limitations: When you execute a new tool, you desire something that suits your existing tech stack quickly. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, particularly with project management platforms. And some key combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big assistance, but GetResponse‘s tool does not automatically produce mobile-friendly variations. Hence, you need to create the landing page view for mobile visitors independently. This seems like a huge miss out on, considered that numerous of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s basic plan used to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you generally don’t wish to have to phone someone or fill out a kind and wait on an response. That‘s why live chat is such a helpful tool for software application assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a genuine human who can solve more complicated problems.
Help
While live chat is the primary support alternative on offer, a quick click of the question mark button on the homepage takes you to the extra help options. You can pick to:
- Submit a quick kind to email GetResponse
- Browse product in the Help Center
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the client assistance options, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not simply assist you get the most out of GetResponse, they also assist you enhance your general marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is fantastic.
Its marketing automation feature is advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are also rather effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We tested the 24/7 live chat alternative and while fantastic, numerous entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 attendees for its webinars feature. This puts a big restraint on numerous organizations, but particularly huge ones. They are most likely to have a large audience that far goes beyond 500 people.
Although not a big concern, the reality that numerous of the GetResponse combinations rely on Zapier is barely ideal.
We recommend giving the free trial a spin. The platform has a lot to offer if you choose the right plan for you.Fitsmallbusiness.Com GetResponse