We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Integrate Shopify With GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you must have the ability to determine if GetResponse is effective enough to utilize for your service.
What is GetResponse? Integrate Shopify With GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their complimentary permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are six rates plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unrestricted number of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced features (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month totally free, by means of a trial that you can access here.
Key distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to build complicated autoresponder sequences based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends reminder emails to your website visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same opts for order confirmation e-mails.
- SMS marketing – the option to send out marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is just offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from a few of its essential rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the option of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some lovely good features – the plan lets you access core email marketing functions, the complete variety of design templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to use any autoresponders or automation features on this plan at all.
{ However even so, the totally free plan represents a good way to try the product out and to start with email marketing specifically if you have a little list and simply want to send out newsletters occasionally to it. | Even so, the totally free plan represents a good way to attempt the item out and to get going with email marketing especially if you have a small list and simply want to send out newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Add unique aspects like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my first email within 10 minutes and it felt actually user-friendly.
Design your very first email with GetResponse.
Once you develop a totally free account, you can straight start developing your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, invite‘ your customers. Say you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later.
After you select a template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing choices are shown when you require them. It‘s all extremely user-friendly.
Old-fashioned HTML code lovers can start based on an HTML style or code it from scratch, but that isn’t required at all. It is excellent to understand that there is also an option for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and appearance of your email. Establish how many columns you want, fundamental colors, and so on. The primary editing is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always utilize the very same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however also works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like regular newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to produce automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I understand, it looks remarkable. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as many e-mails and conditions as you desire.
For this email project, I‘ve produced a circulation where my new clients get 2 emails in 2 days. Then, for my benefit, I separate consumers who clicked on my email. Once the campaign starts, GetResponse keeps track of all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to construct complete consumer journeys. Create your own automation, construct consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you have actually chosen your lead magnet, you can construct out your funnel.
The whole funnel building process is assisted. You get tips of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the template, fine-tune your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to opt for higher plans.
I adore that I can create a whole funnel in one control panel, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will immediately generate a personalized website.
Other website building choices consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logos and images
After fiddling with the builder for just 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, reposition elements, adjust cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to show a feature or item you can live-share your screen. If I‘m looking to sell a item, I can add a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently provides 198 templates. To be sincere, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.
After choosing a landing page design template you can start modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. But after messing around a bit you‘ll rapidly know what is what and grab the right elements.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you create as lots of variants as you want, together with forms and thank-you pages. Integrate Shopify With GetResponse
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software has more fancy functions. If GetResponse can give their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story doesn’t end here. To review an email marketing platform you need to take a look at customer support and prices plans.
GetResponse: The Good and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of individuals, however diving into its virtues and flaws will help reveal whether it is a excellent fit for your service in particular.
What GetResponse Is Good At
GetResponse is designed to help you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent guided onboarding procedure, strolling you through the process of developing your very first email project with practical videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, helpful, and fast to respond to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has many advantages for users. Support and transform leads with highly targeted projects. Develop engagement and consumer loyalty through relevant messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that practically anybody can set up an advanced automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features also permit innovative segmentation. Produce lists of customers with comparable qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization suggests that recipients are more likely to respond and act.
Freedom to create: GetResponse allows you to create professional-looking emails with ease. Users like the large number of email templates available, however you can likewise use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and recycle style aspects from emails that have actually been successful in the past. Either way, it‘s easy to make your e-mails stand out, even with limited or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of specific subscribers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you implement a brand-new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software, there are some notable omissions, especially with task management platforms. And some essential combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big help, but GetResponse‘s tool doesn’t immediately develop mobile-friendly versions. Hence, you need to create the landing page view for mobile visitors individually. This seems like a huge miss out on, considered that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Additionally, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan utilized to include more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock sophisticated automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you usually don’t want to need to phone somebody or complete a type and wait on an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a genuine human who can resolve more complex problems.
Assist
While live chat is the main assistance option on offer, a fast click of the question mark button on the homepage takes you to the extra help alternatives. You can choose to:
- Submit a quick type to email GetResponse
- Search material in the Help Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video tours, the Aid Center, and all the consumer support choices, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t simply assist you get the most out of GetResponse, they also help you improve your total marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation feature is more advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form contractors are also quite effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat alternative and while fantastic, numerous entrepreneur would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars feature. This places a huge restriction on numerous services, but especially huge ones. They are most likely to have a large audience that far exceeds 500 people.
Finally, although not a huge concern, the truth that a number of the GetResponse integrations count on Zapier is hardly ideal.
We suggest offering the free trial a spin. The platform has a lot to offer if you select the right plan for you. Integrate Shopify With GetResponse