We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Footer GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you should have the ability to figure out if GetResponse is powerful enough to utilize for your company.
What is GetResponse? Footer GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their totally free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise use a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an limitless number of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 customers.
- Max – customized rates
- Max2 – custom pricing.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to schedule a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days for free, via a trial that you can access here.
Secret differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to construct intricate autoresponder sequences based on user behaviour) is only fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends reminder emails to your website visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order confirmation emails.
- SMS marketing – the alternative to send out marketing text messages is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its crucial competitors‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t provide an entirely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some beautiful decent functions – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However nevertheless, the complimentary plan represents a excellent way to attempt the product out and to get going with email marketing specifically if you have a little list and simply want to send out newsletters periodically to it. | Even so, the complimentary plan represents a excellent method to try the item out and to get going with email marketing particularly if you have a little list and just want to send out newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Include special aspects like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can conserve design templates for future use, design in HTML, or build your own style from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my first email within 10 minutes and it felt truly user-friendly.
Design your first email with GetResponse.
When you develop a totally free account, you can directly start designing your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing alternatives are revealed when you need them. So it‘s all really user-friendly.
Old-fashioned HTML code lovers can start based upon an HTML style or code it from scratch, but that isn’t required at all. It is excellent to understand that there is likewise an choice for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and look of your email. Set up how many columns you want, fundamental colors, etc. The main modifying is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly utilize the same elements for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to normal newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to invite my new consumers. I start with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can include as many e-mails and conditions as you desire.
For this email project, I‘ve developed a flow where my new clients get two e-mails in 2 days. For my benefit, I separate consumers who clicked on my email. As soon as the campaign begins, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Produce your own automation, construct client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you have actually selected your lead magnet, you can build out your funnel.
The entire funnel building process is directed. You get suggestions of what to do at each step and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the template, modify your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your project‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to select greater plans.
I adore that I can create a whole funnel in one control panel, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will immediately create a personalized website.
Other website building choices consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to show a function or product you can live-share your screen. If I‘m aiming to offer a item, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently provides 198 templates. Although to be honest, I ‘d stay with the most recent 100 templates, some of the older ones … look really old.
After picking a landing page design template you can begin editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. But after playing around a bit you‘ll rapidly know what is what and grab the best components.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as many variations as you desire, together with forms and thank-you pages. Footer GetResponse
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more expensive features. If GetResponse can provide their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here though. To review an email marketing platform you have to look at customer assistance and rates plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to judge email marketing platforms on. GetResponse is a high-quality solution for a lot of people, but diving into its virtues and flaws will help reveal whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and perform impactful email marketing campaigns in line with your sales strategy. The tool is rich in functions while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent guided onboarding procedure, strolling you through the procedure of building your first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are knowledgeable, handy, and fast to respond to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become a lot more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you wish to use customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has various advantages for users. Support and transform leads with highly targeted campaigns. Construct engagement and client commitment through pertinent messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost anyone can establish an innovative automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features likewise allow for advanced segmentation. Create lists of customers with similar qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization means that receivers are most likely to respond and act.
Freedom to create: GetResponse allows you to produce professional-looking emails with ease. Users like the large number of email design templates available, but you can also utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and reuse design aspects from emails that have achieved success in the past. In either case, it‘s easy to make your e-mails stick out, even with minimal or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way down to the actions of individual subscribers. The tool even develops comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Combination restrictions: When you carry out a new tool, you desire something that fits into your existing tech stack easily. This is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with project management platforms. And some key integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Therefore, you have to create the landing page view for mobile visitors individually. This seems like a big miss, given that so many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is difficult to use on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan utilized to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you usually do not wish to need to phone somebody or fill out a type and wait on an answer. That‘s why live chat is such a useful tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a genuine human who can resolve more complex problems.
Help Center
While live chat is the main assistance option available, a quick click of the enigma button on the homepage takes you to the additional aid alternatives. You can select to:
- Complete a fast kind to email GetResponse
- Browse material in the Assistance
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you pick the Enterprise plan.
Aside from video tours, the Assistance Center, and all the customer support choices, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not simply help you get the most out of GetResponse, they likewise help you enhance your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation function is advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat option and while terrific, lots of business owners would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars feature. This places a substantial restraint on lots of organizations, however particularly big ones. They are most likely to have a large audience that far exceeds 500 individuals.
Lastly, although not a big problem, the fact that much of the GetResponse integrations count on Zapier is hardly ideal.
We suggest providing the totally free trial a spin. The platform has a lot to offer if you select the best plan for you. Footer GetResponse