We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Does GetResponse Work Like Mailchimp
Nevertheless, among the names that gets floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around since forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you need to be able to identify if GetResponse is powerful enough to use for your company.
What is GetResponse? Does GetResponse Work Like Mailchimp
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic division, and more. Their totally free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse prices
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an unrestricted variety of e-mails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 subscribers.
- Max – custom prices
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative features (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to arrange a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month totally free, via a trial that you can access here.
Key distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to develop complex autoresponder series based upon user behaviour) is only totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which instantly sends pointer emails to your website visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order confirmation emails.
- SMS marketing – the choice to send marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is only readily available on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its key competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the option of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some pretty decent functions – the plan lets you gain access to core email marketing functions, the full range of design templates, a website builder and a landing page builder.
To use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However however, the free plan represents a good way to attempt the product out and to start with email marketing particularly if you have a small list and simply wish to send out newsletters periodically to it. | Even so, the free plan represents a good way to attempt the item out and to get going with email marketing particularly if you have a little list and simply desire to send out newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Add special aspects like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve design templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my very first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
Once you produce a totally free account, you can directly begin creating your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. For instance, you can ‘ inform, promote, welcome‘ your customers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you choose a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying alternatives are revealed when you require them. It‘s all very intuitive.
Old school HTML code enthusiasts can begin based on an HTML style or code it from scratch, however that isn’t needed at all. It is good to know that there is likewise an choice for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you choose the structure and appearance of your email. Establish the number of columns you desire, standard colors, and so on. The primary modifying is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the exact same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to typical newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to invite my brand-new customers. I start with pre-made automation template. And after a couple of clicks I already have this:
I understand, it looks impressive. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. For instance, when a client purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as many emails and conditions as you desire.
For this email campaign, I‘ve developed a flow where my new consumers get two e-mails in 2 days. For my benefit, I separate customers who clicked on my email. As soon as the campaign starts, GetResponse keeps an eye on all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build total client journeys. Produce your own automation, build client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. Once you have actually selected your lead magnet, you can construct out your funnel.
The whole funnel building process is directed. You get tips of what to do at each step and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the template, modify your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to opt for greater plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically generate a individualized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further customization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After picking your title, you add time, date, and period of the webinar. You select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to reveal a feature or product you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently uses 198 templates. Although to be sincere, I ‘d adhere to the latest 100 design templates, some of the older ones … look actually old.
After choosing a landing page template you can begin editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. But after playing around a bit you‘ll rapidly know what is what and grab the right components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as lots of versions as you desire, together with forms and thank-you pages. Does GetResponse Work Like Mailchimp
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more expensive functions. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story doesn’t end here. To evaluate an email marketing platform you need to look at customer support and rates plans.
GetResponse: The Excellent and the Bad
There are lots of factors to evaluate email marketing platforms on. GetResponse is a high-quality service for a lot of individuals, but delving into its virtues and flaws will help expose whether it is a great suitable for your business in particular.
What GetResponse Is Good At
GetResponse is developed to assist you develop and perform impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for individuals with differing ability levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has an excellent directed onboarding procedure, strolling you through the process of developing your first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, helpful, and quick to respond to demands. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to use personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has various advantages for users. Support and transform leads with extremely targeted campaigns. Construct engagement and customer commitment through pertinent messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost anybody can set up an innovative automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features likewise allow for sophisticated segmentation. Create lists of subscribers with comparable qualities or behaviors, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are most likely to react and do something about it.
Liberty to develop: GetResponse enables you to create professional-looking e-mails with ease. Users like the huge variety of email design templates offered, however you can likewise utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and recycle style elements from emails that have succeeded in the past. Either way, it‘s simple to make your e-mails stand apart, even with restricted or no design skills.
Solid reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of individual customers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Integration limitations: When you execute a brand-new tool, you want something that suits your existing tech stack quickly. Sadly, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Thus, you have to design the landing page view for mobile visitors separately. This looks like a big miss, given that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan constraints: GetResponse‘s basic plan used to consist of more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you normally do not wish to have to phone somebody or complete a kind and await an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a genuine human who can resolve more complex problems.
Assist
While live chat is the primary assistance alternative available, a fast click of the enigma button on the homepage takes you to the additional help alternatives. You can pick to:
- Submit a fast kind to email GetResponse
- Search material in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you choose the Enterprise plan.
Aside from video tours, the Assistance Center, and all the client assistance alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they also help you improve your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is fantastic.
Its marketing automation function is more advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat choice and while excellent, numerous business owners would still like to be able to call.
This program likewise has a standard limitation of 500 participants for its webinars feature. This places a big constraint on numerous organizations, but especially huge ones. They are most likely to have a big audience that far surpasses 500 individuals.
Although not a big problem, the reality that many of the GetResponse integrations rely on Zapier is barely perfect.
We suggest providing the complimentary trial a spin. The platform has a lot to offer if you pick the right plan for you. Does GetResponse Work Like Mailchimp