We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Landing Page
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around given that permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to have the ability to figure out if GetResponse is powerful enough to use for your organization.
What is GetResponse? GetResponse Landing Page
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their totally free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unlimited number of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 subscribers.
- Max – custom pricing
- Max2 – customized pricing.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to get in touch with GetResponse to set up a demonstration, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month for free, through a trial that you can access here.
Secret differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to build complicated autoresponder series based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which immediately sends suggestion emails to your website visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same opts for order verification emails.
- SMS marketing – the choice to send marketing text messages is only available on the ‘Max‘ plans.
- Support – phone support is just available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the evaluation– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically differed from some of its key rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t offer an totally complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the choice of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some lovely good functions – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ However however, the free plan represents a excellent way to attempt the item out and to get going with email marketing particularly if you have a small list and just want to send out newsletters periodically to it. | Even so, the free plan represents a good way to attempt the item out and to get going with email marketing specifically if you have a small list and simply desire to send out newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them straight. Add unique elements like images, video and products to your emails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately use the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my very first email within 10 minutes and it felt actually instinctive.
Design your very first email with GetResponse.
When you produce a free account, you can straight start creating your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email design templates. For example, you can ‘ inform, promote, invite‘ your clients. Say you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you pick a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the editing choices are revealed when you require them. So it‘s all very instinctive.
Traditional HTML code enthusiasts can begin based on an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is likewise an option for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you choose the structure and appearance of your email. Establish how many columns you desire, basic colors, and so on. The main modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly utilize the exact same elements for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but also works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like regular newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to welcome my brand-new clients. I start with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks impressive. When you zoom in on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. For instance, when a client purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you want.
For this email project, I have actually produced a flow where my new consumers get 2 e-mails in two days. Then, for my convenience, I separate clients who clicked my email. As soon as the campaign starts, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to construct complete consumer journeys. Develop your own automation, develop consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. Once you have actually selected your lead magnet, you can construct out your funnel.
The whole funnel structure process is assisted. You get ideas of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page design template. Smart! GetResponse Landing Page
How to produce a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the design template, modify your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to go with higher plans.
I adore that I can create a whole funnel in one dashboard, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will automatically create a personalized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to reveal a function or item you can live-share your screen. If I‘m seeking to sell a product, I can include a call to action directly in the webinar.
People who are already using email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently provides 198 design templates. Although to be truthful, I ‘d adhere to the latest 100 templates, a few of the older ones … look actually old.
After selecting a landing page template you can begin editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and get the best elements.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of versions as you want, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. As with your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Of course, some specialized landing page software has more elegant functions. If GetResponse can offer their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into clients. The story doesn’t end here. To evaluate an email marketing platform you need to take a look at consumer assistance and pricing plans.
GetResponse: The Good and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a top quality solution for a lot of people, however diving into its virtues and flaws will assist reveal whether it is a good fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you produce and carry out impactful email marketing projects in line with your sales technique. The tool is rich in features while still being easy to use for people with differing skill levels.
Alleviate of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, strolling you through the process of building your first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are educated, handy, and quick to react to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being much more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various benefits for users. Support and convert leads with extremely targeted projects. Build engagement and consumer commitment through relevant messaging. And produce landing pages to gather tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that nearly anyone can establish an advanced automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation functions likewise enable advanced division. Produce lists of customers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are most likely to react and act.
Flexibility to design: GetResponse enables you to produce professional-looking emails with ease. Users love the huge number of email templates available, but you can likewise use the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to find and reuse design aspects from emails that have actually been successful in the past. In either case, it‘s simple to make your emails stand apart, even with minimal or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way to the actions of specific subscribers. The tool even builds up in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s examine those so you can evaluate if any of these are deal breakers for your organization.
Integration constraints: When you implement a brand-new tool, you desire something that fits into your existing tech stack quickly. Unfortunately, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool does not immediately create mobile-friendly variations. Therefore, you have to design the landing page view for mobile visitors independently. This appears like a huge miss, considered that a lot of of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan used to include more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran consumers. To unlock sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional assistance alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you usually do not want to need to phone someone or submit a form and wait on an answer. That‘s why live chat is such a useful tool for software application assistance. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a genuine human who can fix more complicated issues.
Assist
While live chat is the primary assistance alternative on offer, a fast click of the question mark button on the homepage takes you to the extra aid options. You can select to:
- Fill out a quick form to email GetResponse
- Search product in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video tours, the Help Center, and all the customer assistance choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not simply assist you get the most out of GetResponse, they likewise assist you improve your total marketing abilities. Present course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is terrific.
Its marketing automation feature is more advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form home builders are likewise rather effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat choice and while great, many business owners would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars include. This places a huge restriction on numerous companies, however specifically huge ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Finally, although not a huge problem, the fact that a number of the GetResponse integrations count on Zapier is barely ideal.
We suggest offering the complimentary trial a spin. The platform has a lot to offer if you choose the ideal plan for you.GetResponse Landing Page