We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. John Waldron GetResponse Twitter
Nevertheless, among the names that gets drifted around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around since permanently however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you must have the ability to determine if GetResponse is powerful enough to utilize for your company.
What is GetResponse? John Waldron GetResponse Twitter
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unrestricted number of e-mails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for approximately 1,000 customers.
- Max – custom pricing
- Max2 – custom rates.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to arrange a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month free of charge, via a trial that you can access here.
Secret differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to develop complicated autoresponder series based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which automatically sends out pointer emails to your website visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order confirmation emails.
- SMS marketing – the choice to send marketing text messages is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only offered on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the evaluation– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its essential competitors‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t provide an completely free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some pretty decent features – the plan lets you gain access to core email marketing functions, the complete series of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ But nevertheless, the totally free plan represents a great way to try the item out and to get going with email marketing specifically if you have a little list and just want to send newsletters periodically to it. | Even so, the totally free plan represents a excellent way to attempt the product out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Include unique components like images, video and items to your emails.
- Email design templates: GetResponse comes with 120+ email templates. You can conserve design templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer assistance: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the information
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my very first email within 10 minutes and it felt actually user-friendly.
Design your first email with GetResponse.
When you produce a complimentary account, you can directly start creating your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. For instance, you can ‘ inform, promote, invite‘ your consumers. State you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the editing alternatives are revealed when you require them. It‘s all extremely instinctive.
Traditional HTML code lovers can begin based on an HTML style or code it from scratch, however that isn’t needed at all. It is good to know that there is also an alternative for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the design section, you decide the structure and appearance of your email. Establish the number of columns you desire, standard colors, etc. The primary editing is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly use the exact same components for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ advised products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email just like typical newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to produce automation to invite my new customers. I begin with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks outstanding. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as lots of emails and conditions as you desire.
For this email campaign, I‘ve created a circulation where my brand-new consumers get 2 e-mails in two days. For my benefit, I separate consumers who clicked on my email. When the project begins, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to build complete client journeys. Develop your own automation, develop customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. Once you‘ve chosen your lead magnet, you can construct out your funnel.
The whole funnel building procedure is directed. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly uses a thank you page template. Smart! John Waldron GetResponse Twitter
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Pick the template, fine-tune your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to go with greater plans.
I adore that I can create a entire funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically generate a personalized website.
Other website structure options include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to reveal a function or product you can live-share your screen. If I‘m seeking to sell a product, I can include a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently uses 198 templates. To be honest, I ‘d stick to the latest 100 design templates, some of the older ones … look really old.
After choosing a landing page design template you can start editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the right components.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you create as numerous variants as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software has more elegant functions. If GetResponse can provide their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story does not end here. To review an email marketing platform you have to look at customer support and prices plans.
GetResponse: The Good and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a high-quality option for a lot of people, but diving into its virtues and flaws will assist reveal whether it is a good fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and perform impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for people with differing ability levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an exceptional assisted onboarding process, walking you through the process of developing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are well-informed, practical, and quick to respond to requests. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you want to use personalization at scale.
GetResponse‘s strategic, sequential approach to email marketing has many benefits for users. Support and transform leads with highly targeted campaigns. Build engagement and client loyalty through pertinent messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically anybody can establish an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation functions also allow for advanced segmentation. Create lists of customers with similar qualities or behaviors, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are most likely to react and take action.
Freedom to create: GetResponse allows you to create professional-looking emails with ease. Users enjoy the huge variety of email design templates available, however you can likewise use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to find and reuse design aspects from emails that have achieved success in the past. In any case, it‘s easy to make your emails stick out, even with minimal or no design abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of individual customers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you execute a new tool, you desire something that fits into your existing tech stack easily. Sadly, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reputable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big assistance, but GetResponse‘s tool does not instantly develop mobile-friendly variations. Therefore, you have to create the landing page view for mobile visitors separately. This looks like a big miss, given that numerous of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, simple modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran consumers. To open innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you typically don’t wish to have to phone somebody or submit a type and wait for an response. That‘s why live chat is such a useful tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a real human who can solve more complex issues.
Assist Center
While live chat is the primary assistance choice available, a quick click of the enigma button on the homepage takes you to the extra aid alternatives. You can choose to:
- Submit a quick kind to email GetResponse
- Browse product in the Assistance
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video tours, the Assistance Center, and all the consumer assistance alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise help you improve your overall marketing skills. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is great.
Its marketing automation feature is more advanced than many other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise rather efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat option and while terrific, numerous business owners would still like to be able to call.
This program likewise has a basic limit of 500 participants for its webinars feature. This positions a huge restraint on numerous companies, but especially huge ones. They are most likely to have a large audience that far surpasses 500 individuals.
Finally, although not a big problem, the fact that a lot of the GetResponse integrations count on Zapier is hardly perfect.
We suggest providing the complimentary trial a spin. The platform has a lot to offer if you pick the right plan for you.John Waldron GetResponse Twitter