We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Reviews 2016
Nevertheless, among the names that gets floated around when discussing email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that forever however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you should have the ability to figure out if GetResponse is effective enough to use for your service.
What is GetResponse? GetResponse Reviews 2016
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an limitless variety of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 customers.
- Max – customized rates
- Max2 – custom-made prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to set up a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, through a trial that you can access here.
Secret distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to build complex autoresponder sequences based on user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends out tip emails to your website visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation e-mails.
- SMS marketing – the alternative to send marketing text messages is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you likewise get a devoted account manager (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its crucial competitors‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t offer an completely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the option of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some lovely good features – the plan lets you access core email marketing features, the full variety of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a excellent way to try the product out and to start with email marketing especially if you have a little list and just want to send out newsletters occasionally to it. | Even so, the complimentary plan represents a excellent method to try the item out and to get going with email marketing particularly if you have a little list and simply desire to send newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include special elements like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can save design templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Customer assistance: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my first email within 10 minutes and it felt actually instinctive.
Design your first email with GetResponse.
Once you create a free account, you can straight begin creating your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, invite‘ your customers. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later on.
After you select a template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the editing options are shown when you need them. It‘s all really user-friendly.
Old-fashioned HTML code lovers can start based upon an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an option for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design area, you choose the structure and look of your email. Establish the number of columns you want, standard colors, and so on. The primary editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the same elements for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but also works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to regular newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to produce automation to invite my brand-new clients. I begin with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks remarkable. When you focus on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email project, I‘ve developed a circulation where my new consumers get 2 emails in 2 days. Then, for my benefit, I separate clients who clicked on my email. Once the campaign starts, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to construct total client journeys. Develop your own automation, build customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. When you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel building procedure is assisted. You get ideas of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the template, modify your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to select greater plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will automatically produce a tailored website.
Other website building options include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to show a feature or product you can live-share your screen. If I‘m seeking to sell a item, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 templates. Although to be truthful, I ‘d stick to the most recent 100 design templates, a few of the older ones … look actually old.
After choosing a landing page template you can begin modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. However after messing around a bit you‘ll quickly understand what is what and get the best components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many variations as you want, together with forms and thank-you pages. GetResponse Reviews 2016
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software has more expensive functions. If GetResponse can offer their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story does not end here however. To examine an email marketing platform you have to look at consumer assistance and prices plans.
GetResponse: The Great and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a top quality service for a lot of people, but diving into its virtues and flaws will assist expose whether it is a great fit for your service in particular.
What GetResponse Is Good At
GetResponse is developed to help you create and perform impactful email marketing projects in line with your sales strategy. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, walking you through the process of constructing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, valuable, and quick to respond to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is key if you wish to use personalization at scale.
GetResponse‘s strategic, sequential method to email marketing has various advantages for users. Nurture and transform leads with extremely targeted campaigns. Build engagement and consumer commitment through pertinent messaging. And create landing pages to collect tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost anybody can establish an advanced automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features also permit innovative segmentation. Produce lists of customers with comparable qualities or habits, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization indicates that recipients are most likely to respond and act.
Freedom to design: GetResponse allows you to produce professional-looking e-mails with ease. Users like the large variety of email design templates available, however you can likewise utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle style aspects from emails that have achieved success in the past. In either case, it‘s simple to make your e-mails stand apart, even with limited or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way to the actions of specific customers. The tool even develops detailed profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant shortcomings. Let‘s analyze those so you can judge if any of these are deal breakers for your company.
Integration constraints: When you execute a brand-new tool, you desire something that fits into your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, especially with project management platforms. And some key combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a huge help, however GetResponse‘s tool doesn’t automatically produce mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors individually. This seems like a big miss, given that many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is difficult to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock sophisticated automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you typically do not want to have to phone someone or submit a type and wait on an response. That‘s why live chat is such a beneficial tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can resolve more complex problems.
Assist
While live chat is the primary assistance alternative on offer, a quick click of the enigma button on the homepage takes you to the additional aid options. You can pick to:
- Complete a quick kind to email GetResponse
- Search material in the Assistance Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you select the Enterprise plan.
Aside from video tours, the Aid Center, and all the consumer assistance choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not simply assist you get the most out of GetResponse, they likewise help you enhance your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is fantastic.
Its marketing automation feature is advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It also lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat option and while excellent, lots of entrepreneur would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars include. This places a big restriction on many services, however specifically big ones. They are more likely to have a big audience that far goes beyond 500 people.
Although not a big concern, the fact that many of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to provide if you pick the best plan for you. GetResponse Reviews 2016