We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Create Autoresponder GetResponse
However, among the names that gets drifted around when discussing email marketing software application is GetResponse.
It‘s one of those tools that has been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to use for your business.
What is GetResponse? Create Autoresponder GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard division, and more. Their totally free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an limitless number of emails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – custom-made pricing
- Max2 – custom rates.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced functions (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to contact GetResponse to schedule a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days for free, through a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to build intricate autoresponder sequences based on user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which automatically sends out reminder emails to your website visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification e-mails.
- SMS marketing – the choice to send marketing text is only available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its key competitors‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the alternative of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some beautiful decent functions – the plan lets you gain access to core email marketing features, the complete variety of templates, a website builder and a landing page builder.
To use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ However however, the free plan represents a good way to try the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters sometimes to it. | Even so, the totally free plan represents a good method to attempt the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add unique elements like images, video and items to your emails.
- Email design templates: GetResponse features 120+ email templates. You can conserve design templates for future use, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately use the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Customer assistance: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
Once you develop a free account, you can straight begin developing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, welcome‘ your consumers. State you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later on.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the modifying choices are shown when you require them. It‘s all extremely instinctive.
Traditional HTML code lovers can start based on an HTML style or code it from scratch, but that isn’t needed at all. It is great to understand that there is likewise an alternative for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and look of your email. Set up how many columns you desire, standard colors, etc. The primary editing is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly utilize the very same elements for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however also deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like regular newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to create automation to invite my brand-new consumers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks impressive. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email project, I‘ve created a circulation where my brand-new clients get 2 e-mails in 2 days. For my benefit, I separate consumers who clicked on my email. Once the campaign starts, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build total consumer journeys. Develop your own automation, construct client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you have actually picked your lead magnet, you can develop out your funnel.
The whole funnel structure procedure is guided. You get tips of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight uses a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the design template, fine-tune your copy and design, and release the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial stats to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to choose higher plans.
I love that I can create a whole funnel in one dashboard, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically generate a tailored website.
Other website structure choices consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to produce a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you add time, date, and period of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m looking to sell a item, I can include a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently provides 198 design templates. Although to be sincere, I ‘d adhere to the newest 100 templates, some of the older ones … look really old.
After picking a landing page template you can start editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. However after playing around a bit you‘ll rapidly know what is what and get the ideal aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you create as lots of versions as you desire, together with forms and thank-you pages. Create Autoresponder GetResponse
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software application has more elegant features. If GetResponse can offer their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story doesn’t end here though. To review an email marketing platform you need to look at client support and prices plans.
GetResponse: The Excellent and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a high-quality service for a lot of individuals, but diving into its virtues and defects will assist expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you develop and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in functions while still being easy to use for people with varying skill levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding directed onboarding procedure, walking you through the process of developing your very first email project with useful videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are experienced, practical, and quick to respond to demands. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you want to use personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has many benefits for users. Nurture and transform leads with highly targeted campaigns. Construct engagement and customer loyalty through appropriate messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that almost any person can set up an advanced automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features also enable advanced division. Produce lists of customers with comparable qualities or behaviors, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization implies that recipients are most likely to respond and do something about it.
Freedom to design: GetResponse enables you to develop professional-looking emails with ease. Users love the large number of email templates available, but you can likewise utilize the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to find and reuse design components from emails that have actually been successful in the past. In either case, it‘s easy to make your emails stick out, even with minimal or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of specific customers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you execute a brand-new tool, you desire something that fits into your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some key integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a huge aid, however GetResponse‘s tool does not automatically develop mobile-friendly versions. Therefore, you need to develop the landing page view for mobile visitors separately. This seems like a huge miss, given that many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: Additionally, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to consist of more automation features, but eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you typically don’t want to have to phone somebody or complete a type and wait for an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak with a real human who can resolve more complex issues.
Assist Center
While live chat is the primary support alternative on offer, a fast click of the question mark button on the homepage takes you to the additional assistance options. You can select to:
- Submit a fast form to email GetResponse
- Browse product in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video tours, the Assistance Center, and all the customer support alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not simply help you get the most out of GetResponse, they also assist you enhance your total marketing skills. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is more advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather effective. It also lets you host webinars internally and produce dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat alternative and while great, many business owners would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars feature. This puts a substantial restriction on numerous businesses, however especially big ones. They are most likely to have a big audience that far goes beyond 500 people.
Although not a big issue, the reality that numerous of the GetResponse combinations rely on Zapier is barely perfect.
We suggest offering the totally free trial a spin. The platform has a lot to use if you pick the ideal plan for you. Create Autoresponder GetResponse