We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Constant Contact Versus GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around since forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is effective enough to utilize for your business.
What is GetResponse? Constant Contact Versus GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard segmentation, and more. Their totally free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an limitless number of e-mails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 customers.
- Max – customized prices
- Max2 – customized pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days totally free, by means of a trial that you can access here.
Secret distinctions between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which permits you to construct complicated autoresponder sequences based upon user behaviour) is only completely available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which immediately sends out reminder emails to your site visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order verification e-mails.
- SMS marketing – the option to send out marketing text is just offered on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its key rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some lovely decent features – the plan lets you access core email marketing functions, the full range of design templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a good way to try the product out and to get going with email marketing especially if you have a little list and simply want to send out newsletters occasionally to it. | Even so, the complimentary plan represents a great method to attempt the product out and to get going with email marketing particularly if you have a little list and just desire to send newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Add special components like images, video and items to your e-mails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save design templates for future usage, design in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my first email within 10 minutes and it felt truly user-friendly.
Style your first email with GetResponse.
Once you develop a totally free account, you can straight start creating your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, invite‘ your consumers. State you like an email template, press “save“ and it appears in ‘My design templates‘ tab to recycle later.
After you choose a template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing choices are shown when you require them. So it‘s all very user-friendly.
Traditional HTML code lovers can begin based upon an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is likewise an option for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you decide the structure and appearance of your email. Set up how many columns you want, standard colors, etc. The primary editing is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always use the exact same components for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but likewise works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to normal newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to develop automation to invite my brand-new clients. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks impressive. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as many emails and conditions as you want.
For this email project, I‘ve developed a circulation where my new consumers get 2 e-mails in two days. Then, for my convenience, I separate consumers who clicked my email. When the campaign starts, GetResponse tracks all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete consumer journeys. Develop your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you have actually selected your lead magnet, you can build out your funnel.
The entire funnel building procedure is directed. You get tips of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page template. Smart!
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the design template, fine-tune your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to select greater plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track essential stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will automatically create a individualized website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange aspects, change padding and more.
There‘s a different menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. You pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a function or item you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently provides 198 design templates. Although to be truthful, I ‘d adhere to the latest 100 templates, a few of the older ones … look truly old.
After selecting a landing page design template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. However after messing around a bit you‘ll rapidly understand what is what and get the right aspects.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as lots of variants as you desire, along with forms and thank-you pages. Constant Contact Versus GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more elegant features. If GetResponse can provide their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into clients. The story doesn’t end here. To evaluate an email marketing platform you have to look at customer assistance and rates plans.
GetResponse: The Great and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a top quality option for a great deal of individuals, but delving into its virtues and defects will help expose whether it is a excellent suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and perform impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for individuals with differing ability levels.
Alleviate of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding assisted onboarding procedure, strolling you through the process of building your first email project with valuable videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are experienced, valuable, and fast to react to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s tactical, consecutive method to email marketing has numerous advantages for users. Support and convert leads with highly targeted campaigns. Develop engagement and client commitment through relevant messaging. And produce landing pages to gather tons of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anyone can establish an advanced automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions also permit sophisticated segmentation. Create lists of customers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are most likely to react and do something about it.
Flexibility to create: GetResponse permits you to produce professional-looking emails with ease. Users love the huge number of email templates offered, but you can also use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and recycle design components from emails that have achieved success in the past. In either case, it‘s simple to make your e-mails stand out, even with minimal or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way down to the actions of specific subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Integration limitations: When you carry out a new tool, you want something that suits your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, especially with job management platforms. And some key integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big aid, however GetResponse‘s tool doesn’t automatically create mobile-friendly variations. Hence, you have to design the landing page view for mobile visitors independently. This seems like a huge miss out on, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: In addition, the drag-and-drop editor is difficult to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan utilized to include more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you usually do not want to have to phone someone or submit a form and await an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a real human who can solve more complicated issues.
Assist
While live chat is the main support choice on offer, a quick click of the question mark button on the homepage takes you to the extra help alternatives. You can choose to:
- Fill out a fast form to email GetResponse
- Search product in the Help
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video tours, the Help Center, and all the customer assistance options, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply help you get the most out of GetResponse, they also help you improve your overall marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is great.
Its marketing automation feature is advanced than many other options on the market. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We evaluated the 24/7 live chat alternative and while terrific, many entrepreneur would still like to be able to call.
This program likewise has a basic limit of 500 participants for its webinars include. This puts a huge restriction on lots of services, however specifically big ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Although not a big problem, the fact that numerous of the GetResponse combinations rely on Zapier is barely ideal.
We recommend providing the totally free trial a spin. The platform has a lot to provide if you choose the best plan for you. Constant Contact Versus GetResponse