We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Video Tutorials
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around since forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you need to have the ability to identify if GetResponse is powerful enough to utilize for your service.
What is GetResponse? GetResponse Video Tutorials
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They also use a generous 50% discount to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unrestricted variety of emails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 customers.
- Max – custom rates
- Max2 – customized pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to contact GetResponse to set up a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month totally free, via a trial that you can access here.
Key distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to build intricate autoresponder series based on user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which instantly sends out suggestion emails to your site visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order confirmation e-mails.
- SMS marketing – the option to send marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone support is just available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from a few of its key rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the option of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some beautiful good features – the plan lets you access core email marketing features, the complete series of design templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not be able to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the complimentary plan represents a excellent way to try the item out and to get going with email marketing particularly if you have a little list and just want to send newsletters periodically to it. | Even so, the totally free plan represents a great method to try the product out and to get going with email marketing specifically if you have a little list and just want to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Add special aspects like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email templates. You can save design templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to set up my first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
As soon as you develop a free account, you can straight start developing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 categories of email templates. For example, you can ‘educate, promote, invite‘ your clients. State you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later.
After you choose a template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing alternatives are shown when you need them. So it‘s all extremely user-friendly.
Old school HTML code lovers can start based upon an HTML style or code it from scratch, however that isn’t needed at all. It is great to understand that there is likewise an choice for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and appearance of your email. Establish how many columns you desire, fundamental colors, and so on. The main editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly utilize the same aspects for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Offered you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like typical newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to invite my brand-new clients. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email campaign, I have actually created a flow where my new customers get two e-mails in two days. Then, for my convenience, I separate customers who clicked my email. When the project begins, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build total client journeys. Create your own automation, build consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you‘ve selected your lead magnet, you can develop out your funnel.
The entire funnel building procedure is guided. You get suggestions of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll develop a signup landing page. Choose the design template, fine-tune your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial statistics to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to select higher plans.
I adore that I can create a whole funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will instantly generate a individualized website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for just 5 minutes, I had the ability to develop a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, rearrange aspects, adjust padding and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you want to reveal a feature or product you can live-share your screen. If I‘m wanting to offer a item, I can add a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 templates. To be honest, I ‘d stick to the latest 100 design templates, some of the older ones … look truly old.
After choosing a landing page design template you can begin editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll quickly know what is what and grab the right components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you create as lots of variants as you want, along with forms and thank-you pages. GetResponse Video Tutorials
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more expensive functions. If GetResponse can provide their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into clients. The story doesn’t end here. To review an email marketing platform you need to look at client support and rates plans.
GetResponse: The Excellent and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a high-quality service for a lot of individuals, but diving into its virtues and defects will help expose whether it is a excellent suitable for your service in particular.
What GetResponse Is Good At
GetResponse is designed to help you create and perform impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for people with varying ability levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent directed onboarding procedure, walking you through the process of building your first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are educated, practical, and quick to react to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become much more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you wish to use personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous benefits for users. Nurture and transform leads with extremely targeted campaigns. Construct engagement and client commitment through relevant messaging. And produce landing pages to collect lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically any person can establish an sophisticated automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions likewise permit innovative segmentation. Produce lists of subscribers with comparable qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization means that receivers are most likely to react and take action.
Flexibility to develop: GetResponse permits you to produce professional-looking e-mails with ease. Users love the vast variety of email templates readily available, but you can also use the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and reuse design elements from emails that have actually succeeded in the past. Either way, it‘s easy to make your e-mails stand apart, even with minimal or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of specific customers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Integration constraints: When you carry out a brand-new tool, you desire something that suits your existing tech stack easily. This is an area where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, especially with project management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reputable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial aid, however GetResponse‘s tool doesn’t automatically develop mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors separately. This looks like a big miss, given that numerous of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan used to include more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To unlock sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you normally do not wish to have to phone somebody or submit a form and await an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can fix more complicated problems.
Assist
While live chat is the primary support alternative on offer, a quick click of the enigma button on the homepage takes you to the additional help choices. You can pick to:
- Complete a quick form to email GetResponse
- Search material in the Aid
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you select the Business plan.
Aside from video trips, the Help Center, and all the consumer support choices, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just assist you get the most out of GetResponse, they likewise assist you improve your overall marketing abilities. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation feature is more advanced than a lot of other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It also lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat alternative and while fantastic, lots of company owner would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars include. This positions a huge constraint on numerous businesses, however specifically big ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Lastly, although not a big issue, the reality that a number of the GetResponse combinations depend on Zapier is hardly ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to provide if you select the right plan for you. GetResponse Video Tutorials