We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. What Is GetResponse How To Use
However, one of the names that gets floated around when discussing email marketing software is GetResponse.
It is among those tools that has been around considering that forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you need to have the ability to determine if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? What Is GetResponse How To Use
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental division, and more. Their complimentary permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse pricing
There are six prices plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an endless variety of emails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced features (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to get in touch with GetResponse to arrange a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, via a trial that you can access here.
Key differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to build intricate autoresponder sequences based upon user behaviour) is only completely available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which immediately sends tip emails to your website visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation emails.
- SMS marketing – the option to send out marketing text is just available on the ‘Max‘ plans.
- Support – phone assistance is just readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– however initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its essential rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an totally totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some lovely good functions – the plan lets you gain access to core email marketing features, the full variety of design templates, a website builder and a landing page builder.
However, to utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the complimentary plan represents a good way to attempt the item out and to get going with email marketing particularly if you have a little list and simply wish to send out newsletters occasionally to it. | Even so, the totally free plan represents a great way to attempt the item out and to get going with email marketing especially if you have a small list and just desire to send out newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Include special elements like images, video and items to your emails.
- Email templates: GetResponse features 120+ email templates. You can save design templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my first email within 10 minutes and it felt truly instinctive.
Design your very first email with GetResponse.
As soon as you develop a totally free account, you can straight begin designing your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your consumers. Say you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later.
After you select a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the editing choices are shown when you need them. It‘s all extremely user-friendly.
Old-fashioned HTML code lovers can begin based upon an HTML design or code it from scratch, however that isn’t needed at all. It is great to understand that there is also an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you choose the structure and look of your email. Set up the number of columns you desire, fundamental colors, etc. The main modifying is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I always utilize the same aspects for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but also works with a Google Analytics integration.
With eCommerce tracking you know which projects drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like regular newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to create automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks impressive. When you focus on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a consumer buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as lots of e-mails and conditions as you want.
For this email campaign, I have actually created a flow where my brand-new clients get 2 emails in two days. Then, for my benefit, I separate clients who clicked on my email. As soon as the campaign starts, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to develop complete consumer journeys. Develop your own automation, build client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. Once you‘ve selected your lead magnet, you can construct out your funnel.
The entire funnel building process is directed. You get tips of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page design template. Smart! What Is GetResponse How To Use
How to create a conversion funnel
As your initial step, you‘ll develop a signup landing page. Choose the template, fine-tune your copy and design, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital stats to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to go with greater plans.
I love that I can design a whole funnel in one control panel, all with the ability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will immediately generate a individualized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange components, change padding and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m looking to sell a product, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently provides 198 templates. Although to be honest, I ‘d stick to the latest 100 templates, some of the older ones … look truly old.
After selecting a landing page template you can begin editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and grab the right aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variants as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more fancy features. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here however. To review an email marketing platform you have to take a look at consumer assistance and rates plans.
GetResponse: The Good and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a top quality solution for a great deal of individuals, but delving into its virtues and defects will help reveal whether it is a good suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for people with varying ability levels.
Alleviate of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding procedure, strolling you through the procedure of building your first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are experienced, useful, and fast to react to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become a lot more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various advantages for users. Nurture and transform leads with extremely targeted campaigns. Develop engagement and consumer loyalty through appropriate messaging. And create landing pages to collect lots of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost any person can establish an innovative automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions also enable advanced division. Produce lists of customers with similar qualities or habits, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are most likely to respond and do something about it.
Flexibility to develop: GetResponse allows you to create professional-looking e-mails with ease. Users love the huge variety of email templates available, however you can likewise use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to find and reuse style aspects from emails that have actually achieved success in the past. In any case, it‘s easy to make your emails stick out, even with restricted or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of private subscribers. The tool even develops comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you carry out a brand-new tool, you desire something that fits into your existing tech stack quickly. Sadly, this is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, especially with job management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a huge assistance, but GetResponse‘s tool does not immediately produce mobile-friendly versions. Therefore, you have to design the landing page view for mobile visitors individually. This appears like a big miss, considered that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: In addition, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan constraints: GetResponse‘s basic plan used to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To open sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you usually don’t want to have to phone somebody or fill out a form and wait for an response. That‘s why live chat is such a beneficial tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a genuine human who can solve more complex issues.
Assist
While live chat is the primary support alternative on offer, a quick click of the enigma button on the homepage takes you to the additional assistance alternatives. You can pick to:
- Submit a quick type to email GetResponse
- Browse product in the Aid
There is no obvious way to phone GetResponse, although you do get a dedicated account supervisor if you select the Enterprise plan.
Aside from video trips, the Aid Center, and all the customer support choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they also assist you improve your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is terrific.
Its marketing automation function is advanced than most other alternatives on the market. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat choice and while excellent, lots of company owner would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars include. This puts a huge restraint on lots of services, but especially big ones. They are more likely to have a big audience that far goes beyond 500 people.
Although not a big concern, the reality that many of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend giving the complimentary trial a spin. The platform has a lot to offer if you choose the ideal plan for you.What Is GetResponse How To Use