We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Remove the GetResponse Mobile Version
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around since forever but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you need to have the ability to figure out if GetResponse is effective enough to use for your service.
What is GetResponse? Remove the GetResponse Mobile Version
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental division, and more. Their free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse prices
There are six pricing plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unrestricted variety of e-mails to approximately 1,000 customers
- Marketing Automation –starting at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 customers.
- Max – custom-made pricing
- Max2 – custom-made prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to arrange a demonstration, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month for free, by means of a trial that you can access here.
Secret distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to construct complicated autoresponder sequences based upon user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends suggestion emails to your website visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification e-mails.
- SMS marketing – the alternative to send out marketing text messages is only available on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I progress through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its crucial rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t use an totally totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some pretty decent functions – the plan lets you gain access to core email marketing functions, the full variety of templates, a website builder and a landing page builder.
To use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But nevertheless, the complimentary plan represents a excellent way to try the product out and to start with email marketing especially if you have a small list and just wish to send out newsletters sometimes to it. | Even so, the complimentary plan represents a great method to attempt the item out and to get going with email marketing particularly if you have a little list and just desire to send newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include unique elements like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can save templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Create drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to set up my very first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
When you produce a free account, you can directly start designing your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your consumers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you pick a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the editing choices are shown when you need them. So it‘s all really instinctive.
Old-fashioned HTML code fans can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you choose the structure and look of your email. Set up the number of columns you want, standard colors, and so on. The primary editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and areas. I always utilize the same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but likewise works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to normal newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling offers you control over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to develop automation to invite my brand-new clients. I begin with pre-made automation template. And after a few clicks I already have this:
I know, it looks excellent. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as numerous emails and conditions as you desire.
For this email project, I‘ve developed a flow where my new customers get 2 e-mails in 2 days. For my convenience, I separate consumers who clicked on my email. When the project starts, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop total customer journeys. Create your own automation, build customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse offers. As soon as you‘ve selected your lead magnet, you can construct out your funnel.
The entire funnel structure process is directed. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the template, fine-tune your copy and design, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential statistics to monitor your campaign‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to opt for higher plans.
I love that I can develop a entire funnel in one dashboard, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will instantly generate a customized website.
Other website building options include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, reposition aspects, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to reveal a feature or product you can live-share your screen. If I‘m looking to offer a product, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently uses 198 design templates. Although to be honest, I ‘d adhere to the newest 100 design templates, some of the older ones … look actually old.
After picking a landing page design template you can begin modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and get the ideal elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as many versions as you desire, together with forms and thank-you pages. Remove the GetResponse Mobile Version
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software application has more fancy features. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story does not end here though. To examine an email marketing platform you need to look at customer support and prices plans.
GetResponse: The Great and the Bad
There are lots of factors to evaluate email marketing platforms on. GetResponse is a high-quality service for a great deal of individuals, but diving into its virtues and flaws will assist reveal whether it is a great suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you produce and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with varying ability levels.
Alleviate of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has an excellent assisted onboarding process, strolling you through the process of constructing your very first email campaign with useful videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are experienced, valuable, and fast to respond to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many advantages for users. Support and transform leads with extremely targeted projects. Develop engagement and consumer loyalty through appropriate messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that nearly anybody can establish an advanced automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation functions also permit sophisticated segmentation. Create lists of customers with comparable qualities or habits, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of customization means that receivers are most likely to respond and do something about it.
Freedom to design: GetResponse allows you to create professional-looking e-mails with ease. Users love the huge variety of email templates available, but you can also utilize the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and reuse design components from emails that have actually achieved success in the past. In any case, it‘s simple to make your emails stand out, even with restricted or no style abilities.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of private subscribers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Integration constraints: When you implement a new tool, you want something that fits into your existing tech stack quickly. Sadly, this is an location where GetResponse fails. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, particularly with job management platforms. And some key combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reputable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big aid, but GetResponse‘s tool doesn’t automatically produce mobile-friendly versions. Thus, you have to develop the landing page view for mobile visitors individually. This looks like a big miss, considered that a lot of of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile issues: In addition, the drag-and-drop editor is difficult to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you typically do not wish to need to phone someone or submit a form and wait on an response. That‘s why live chat is such a useful tool for software application support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a real human who can fix more complex issues.
Help Center
While live chat is the primary assistance option on offer, a fast click of the question mark button on the homepage takes you to the extra help choices. You can select to:
- Submit a fast form to email GetResponse
- Search product in the Assistance
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you pick the Business plan.
Aside from video tours, the Aid Center, and all the customer assistance options, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply assist you get the most out of GetResponse, they also help you improve your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is terrific.
Its marketing automation function is more advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat option and while fantastic, numerous business owners would still like to be able to call.
This program likewise has a standard limitation of 500 participants for its webinars feature. This places a substantial restraint on lots of businesses, however particularly big ones. They are most likely to have a large audience that far surpasses 500 people.
Finally, although not a big concern, the truth that much of the GetResponse integrations count on Zapier is barely perfect.
We recommend providing the free trial a spin. The platform has a lot to use if you pick the best plan for you. Remove the GetResponse Mobile Version