We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Install GetResponse Form Smugmug
However, among the names that gets drifted around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has been around given that permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Install GetResponse Form Smugmug
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an endless variety of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 per month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 subscribers.
- Max – customized rates
- Max2 – custom rates.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to set up a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days free of charge, by means of a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to construct intricate autoresponder series based on user behaviour) is just completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which automatically sends out reminder emails to your site visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order confirmation e-mails.
- SMS marketing – the choice to send out marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is just available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the review– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its essential competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t offer an totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some lovely decent features – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But however, the totally free plan represents a great way to attempt the item out and to start with email marketing specifically if you have a small list and just want to send out newsletters sometimes to it. | Even so, the complimentary plan represents a excellent way to try the product out and to get going with email marketing particularly if you have a small list and just want to send newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add unique elements like images, video and products to your emails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve design templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt really instinctive.
Design your very first email with GetResponse.
Once you develop a complimentary account, you can straight start designing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your consumers. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you pick a design template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the editing choices are shown when you require them. So it‘s all very intuitive.
Traditional HTML code enthusiasts can start based upon an HTML style or code it from scratch, but that isn’t needed at all. It is good to understand that there is also an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you decide the structure and appearance of your email. Set up how many columns you desire, standard colors, etc. The primary editing is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the exact same components for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise deals with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like typical newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks outstanding. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can add as numerous e-mails and conditions as you want.
For this email campaign, I have actually developed a flow where my new consumers get two emails in two days. Then, for my benefit, I separate customers who clicked on my email. As soon as the project begins, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to build total customer journeys. Create your own automation, develop customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. When you have actually chosen your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is directed. You get tips of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the template, tweak your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to opt for greater plans.
I love that I can create a entire funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will instantly produce a individualized website.
Other website structure options include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to produce a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to reveal a feature or item you can live-share your screen. If I‘m looking to sell a product, I can add a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently offers 198 design templates. To be honest, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After choosing a landing page template you can begin editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. But after playing around a bit you‘ll quickly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as lots of variants as you want, along with forms and thank-you pages. Install GetResponse Form Smugmug
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software application has more elegant functions. If GetResponse can offer their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here. To review an email marketing platform you have to look at client support and rates plans.
GetResponse: The Excellent and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a premium solution for a lot of people, but delving into its virtues and flaws will assist reveal whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you create and carry out impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Alleviate of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional assisted onboarding process, walking you through the process of developing your first email campaign with practical videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are educated, practical, and quick to respond to requests. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become much more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you want to use customization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has many benefits for users. Support and transform leads with highly targeted projects. Build engagement and consumer loyalty through relevant messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that nearly anybody can set up an advanced automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features likewise permit innovative segmentation. Create lists of customers with similar qualities or habits, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that recipients are more likely to react and take action.
Liberty to develop: GetResponse enables you to create professional-looking e-mails with ease. Users like the large variety of email design templates offered, however you can also use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and recycle design elements from emails that have actually achieved success in the past. In any case, it‘s easy to make your e-mails stand apart, even with minimal or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of specific customers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s analyze those so you can evaluate if any of these are deal breakers for your organization.
Integration restrictions: When you execute a new tool, you want something that suits your existing tech stack easily. Unfortunately, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, especially with task management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, however GetResponse‘s tool doesn’t immediately develop mobile-friendly variations. Hence, you have to develop the landing page view for mobile visitors individually. This appears like a big miss, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To open sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional assistance alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you typically don’t want to have to phone someone or complete a type and wait for an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a genuine human who can resolve more complicated issues.
Assist Center
While live chat is the primary assistance alternative on offer, a fast click of the question mark button on the homepage takes you to the additional assistance options. You can choose to:
- Complete a fast kind to email GetResponse
- Search material in the Aid
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video tours, the Aid Center, and all the customer assistance choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply assist you get the most out of GetResponse, they also assist you improve your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation function is advanced than a lot of other alternatives on the market. Its email marketing, reporting, and landing page/form builders are likewise quite effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat option and while excellent, numerous company owner would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars include. This positions a substantial constraint on many services, however particularly huge ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Although not a huge issue, the fact that numerous of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend providing the complimentary trial a spin. The platform has a lot to use if you choose the best plan for you. Install GetResponse Form Smugmug