We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Versus Aweber
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must be able to figure out if GetResponse is powerful enough to utilize for your company.
What is GetResponse? GetResponse Versus Aweber
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an limitless number of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 subscribers.
- Max – customized pricing
- Max2 – customized rates.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to set up a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month totally free, through a trial that you can access here.
Secret differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to build complicated autoresponder sequences based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which instantly sends out reminder emails to your website visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is just readily available on the ‘Max‘ plans.
- Support – phone support is just available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from some of its essential competitors‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the option of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some beautiful decent features – the plan lets you access core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the totally free plan represents a good way to attempt the item out and to start with email marketing especially if you have a small list and simply want to send out newsletters sometimes to it. | Even so, the complimentary plan represents a excellent way to try the product out and to get going with email marketing especially if you have a little list and simply desire to send newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Add unique elements like images, video and items to your emails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve design templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my first email within 10 minutes and it felt actually intuitive.
Design your very first email with GetResponse.
As soon as you develop a totally free account, you can directly start creating your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your consumers. State you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later on.
After you select a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the modifying alternatives are shown when you require them. So it‘s all extremely user-friendly.
Old-fashioned HTML code lovers can begin based upon an HTML design or code it from scratch, however that isn’t required at all. It is excellent to understand that there is also an choice for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design area, you choose the structure and appearance of your email. Set up how many columns you want, fundamental colors, and so on. The primary editing is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the exact same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but likewise works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like typical newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling offers you control over email shipment. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to produce automation to invite my brand-new consumers. I start with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks impressive. When you focus on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as lots of emails and conditions as you want.
For this email project, I‘ve developed a flow where my new consumers get two e-mails in two days. For my convenience, I separate clients who clicked on my email. Once the campaign starts, GetResponse monitors all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to build complete client journeys. Develop your own automation, construct customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you have actually picked your lead magnet, you can develop out your funnel.
The entire funnel building process is directed. You get ideas of what to do at each step and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page template. Smart! GetResponse Versus Aweber
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the template, fine-tune your copy and design, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to go with greater plans.
I love that I can design a entire funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will instantly create a personalized website.
Other website building options include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logos and images
After adjusting the builder for just 5 minutes, I was able to produce a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, rearrange aspects, change padding and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After picking your title, you add time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to reveal a feature or product you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently uses 198 design templates. Although to be honest, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After choosing a landing page template you can start editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly know what is what and get the best components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as many variants as you desire, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software has more fancy functions. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story doesn’t end here though. To review an email marketing platform you have to take a look at client assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a high-quality option for a great deal of people, but diving into its virtues and defects will assist expose whether it is a excellent suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you create and carry out impactful email marketing projects in line with your sales method. The tool is rich in features while still being easy to use for people with varying skill levels.
Alleviate of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding process, strolling you through the process of building your very first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, helpful, and fast to react to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various benefits for users. Nurture and convert leads with highly targeted campaigns. Develop engagement and consumer loyalty through relevant messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically anybody can set up an advanced automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions likewise permit advanced segmentation. Create lists of subscribers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of customization indicates that recipients are most likely to react and do something about it.
Freedom to design: GetResponse enables you to create professional-looking e-mails with ease. Users love the large variety of email templates offered, however you can likewise use the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and reuse design elements from emails that have succeeded in the past. In any case, it‘s simple to make your e-mails stand out, even with minimal or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of specific subscribers. The tool even develops detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable drawbacks. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Combination limitations: When you carry out a brand-new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Therefore, you need to design the landing page view for mobile visitors individually. This seems like a big miss out on, given that numerous of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Moreover, the drag-and-drop editor is hard to use on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan utilized to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To open sophisticated automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional support options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you usually do not wish to need to phone someone or submit a form and wait on an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can resolve more complex problems.
Help
While live chat is the primary support alternative on offer, a quick click of the question mark button on the homepage takes you to the extra assistance options. You can choose to:
- Complete a fast type to email GetResponse
- Browse material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Business plan.
Aside from video trips, the Assistance Center, and all the client support alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials do not just assist you get the most out of GetResponse, they likewise help you enhance your total marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is great.
Its marketing automation function is advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form contractors are also quite effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We tested the 24/7 live chat choice and while fantastic, numerous company owner would still like to be able to call.
This program likewise has a basic limit of 500 participants for its webinars feature. This puts a substantial restriction on numerous businesses, but especially big ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Although not a huge problem, the truth that numerous of the GetResponse integrations rely on Zapier is hardly perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to offer if you pick the right plan for you.GetResponse Versus Aweber