We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Import Campaign Into GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around given that permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must have the ability to figure out if GetResponse is powerful enough to use for your company.
What is GetResponse? Import Campaign Into GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount to NGOs.
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an unrestricted variety of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 subscribers.
- Max – custom-made rates
- Max2 – custom pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to arrange a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days for free, via a trial that you can access here.
Key differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to develop complicated autoresponder sequences based upon user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which immediately sends out suggestion emails to your website visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order verification emails.
- SMS marketing – the alternative to send out marketing text messages is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its crucial competitors‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t provide an entirely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the option of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse includes some beautiful decent functions – the plan lets you gain access to core email marketing features, the complete variety of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a good way to attempt the item out and to start with email marketing particularly if you have a little list and just want to send out newsletters periodically to it. | Even so, the free plan represents a excellent way to try the product out and to get going with email marketing especially if you have a little list and just want to send newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Include unique components like images, video and products to your emails.
- Email design templates: GetResponse features 120+ email design templates. You can save design templates for future usage, design in HTML, or construct your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my first email within 10 minutes and it felt truly user-friendly.
Style your very first email with GetResponse.
When you develop a free account, you can straight start developing your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, welcome‘ your customers. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you select a template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing choices are revealed when you need them. So it‘s all really user-friendly.
Old school HTML code enthusiasts can begin based upon an HTML design or code it from scratch, but that isn’t required at all. It is good to understand that there is also an alternative for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you decide the structure and appearance of your email. Set up the number of columns you desire, basic colors, etc. The primary editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly use the exact same elements for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but also works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like typical newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling offers you control over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to create automation to invite my brand-new clients. I start with pre-made automation template. And after a few clicks I already have this:
I understand, it looks excellent. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as lots of emails and conditions as you want.
For this email campaign, I have actually produced a circulation where my new clients get 2 emails in 2 days. Then, for my benefit, I separate consumers who clicked my email. Once the campaign starts, GetResponse tracks all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build complete customer journeys. Develop your own automation, develop consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you have actually selected your lead magnet, you can develop out your funnel.
The whole funnel building process is assisted. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page design template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Select the template, tweak your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to go with greater plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will immediately create a individualized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After picking your title, you include time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a function or item you can live-share your screen. If I‘m wanting to offer a product, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 design templates. To be honest, I ‘d stick to the most recent 100 templates, some of the older ones … look actually old.
After picking a landing page design template you can begin modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. But after playing around a bit you‘ll rapidly know what is what and get the ideal elements.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variants as you desire, in addition to forms and thank-you pages. Import Campaign Into GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more elegant features. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story does not end here however. To examine an email marketing platform you need to look at consumer assistance and rates plans.
GetResponse: The Great and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a high-quality service for a lot of people, however delving into its virtues and defects will assist reveal whether it is a good fit for your service in particular.
What GetResponse Is Good At
GetResponse is designed to assist you produce and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for people with varying ability levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding process, strolling you through the procedure of constructing your first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are well-informed, helpful, and quick to respond to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s strategic, sequential approach to email marketing has many advantages for users. Nurture and convert leads with highly targeted campaigns. Construct engagement and consumer loyalty through relevant messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically any person can establish an advanced automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions also allow for advanced division. Develop lists of customers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that receivers are more likely to respond and act.
Liberty to create: GetResponse allows you to produce professional-looking emails with ease. Users love the vast number of email design templates offered, however you can also utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and recycle style components from emails that have achieved success in the past. In any case, it‘s simple to make your e-mails stand apart, even with limited or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of individual customers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your organization.
Integration restrictions: When you carry out a new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge help, but GetResponse‘s tool does not immediately create mobile-friendly versions. Therefore, you need to design the landing page view for mobile visitors individually. This looks like a huge miss, given that a lot of of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is hard to use on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan utilized to consist of more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you typically don’t want to need to phone somebody or complete a form and wait for an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a real human who can resolve more complicated problems.
Help Center
While live chat is the main support option on offer, a quick click of the enigma button on the homepage takes you to the extra assistance options. You can choose to:
- Submit a fast type to email GetResponse
- Search product in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video tours, the Aid Center, and all the client support alternatives, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise assist you enhance your total marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is great.
Its marketing automation function is more advanced than most other options on the market. Its email marketing, reporting, and landing page/form builders are also rather effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat choice and while great, numerous company owner would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars include. This puts a huge restriction on lots of organizations, but particularly big ones. They are most likely to have a big audience that far surpasses 500 people.
Although not a huge concern, the fact that many of the GetResponse combinations rely on Zapier is hardly ideal.
We suggest offering the free trial a spin. The platform has a lot to offer if you choose the ideal plan for you. Import Campaign Into GetResponse