We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Com Features
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around because forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you should have the ability to identify if GetResponse is powerful enough to utilize for your service.
What is GetResponse? GetResponse Com Features
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their totally free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an limitless variety of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – custom-made prices
- Max2 – custom-made pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced features (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to get in touch with GetResponse to arrange a demonstration, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days free of charge, through a trial that you can access here.
Key differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to build intricate autoresponder sequences based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which automatically sends out suggestion emails to your website visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order confirmation e-mails.
- SMS marketing – the option to send marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is just readily available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the evaluation– however initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its key competitors‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the choice of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some beautiful decent functions – the plan lets you gain access to core email marketing features, the complete series of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ However even so, the complimentary plan represents a great way to attempt the product out and to start with email marketing specifically if you have a small list and just want to send out newsletters sometimes to it. | Even so, the free plan represents a excellent way to try the item out and to get going with email marketing specifically if you have a little list and simply desire to send newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Add special elements like images, video and products to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can save design templates for future use, style in HTML, or build your own style from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my first email within 10 minutes and it felt actually intuitive.
Style your first email with GetResponse.
Once you develop a complimentary account, you can straight start creating your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, invite‘ your clients. State you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to reuse later.
After you pick a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the modifying alternatives are shown when you require them. It‘s all very instinctive.
Traditional HTML code enthusiasts can begin based on an HTML design or code it from scratch, but that isn’t required at all. It is good to know that there is likewise an option for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and look of your email. Set up the number of columns you desire, standard colors, and so on. The main editing is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly utilize the same aspects for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like typical newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as numerous emails and conditions as you desire.
For this email project, I‘ve developed a flow where my brand-new consumers get two emails in 2 days. Then, for my benefit, I separate consumers who clicked on my email. When the project begins, GetResponse tracks all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop complete consumer journeys. Produce your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. When you have actually selected your lead magnet, you can build out your funnel.
The entire funnel structure procedure is guided. You get ideas of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page template. Smart! GetResponse Com Features
How to develop a conversion funnel
As your primary step, you‘ll produce a signup landing page. Select the design template, tweak your copy and design, and release the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your campaign‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to go with greater plans.
I love that I can develop a entire funnel in one dashboard, all with the capability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will instantly produce a individualized website.
Other website structure options include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I was able to create a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, rearrange components, change padding and more.
There‘s a different menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more customization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After picking your title, you include time, date, and duration of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m aiming to offer a product, I can include a call to action straight in the webinar.
People who are already using email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 design templates. Although to be sincere, I ‘d stay with the most recent 100 templates, a few of the older ones … look truly old.
After picking a landing page design template you can begin editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly know what is what and grab the right aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as numerous variations as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software has more elegant functions. If GetResponse can give their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story doesn’t end here though. To evaluate an email marketing platform you have to take a look at consumer support and prices plans.
GetResponse: The Great and the Bad
There are lots of aspects to judge email marketing platforms on. GetResponse is a premium option for a lot of individuals, but diving into its virtues and defects will help expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Good At
GetResponse is designed to assist you create and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with varying ability levels.
Ease of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent assisted onboarding process, walking you through the procedure of developing your first email project with useful videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are educated, helpful, and fast to respond to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being far more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you want to use personalization at scale.
GetResponse‘s strategic, sequential technique to email marketing has various benefits for users. Support and convert leads with highly targeted projects. Construct engagement and consumer loyalty through appropriate messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly anybody can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features likewise allow for innovative division. Produce lists of customers with comparable qualities or habits, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are most likely to react and act.
Flexibility to design: GetResponse permits you to create professional-looking e-mails with ease. Users enjoy the vast variety of email design templates readily available, however you can also use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to find and recycle design elements from emails that have actually achieved success in the past. In either case, it‘s simple to make your emails stick out, even with limited or no style skills.
Strong reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of individual customers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Integration constraints: When you execute a new tool, you desire something that fits into your existing tech stack easily. Sadly, this is an area where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a huge aid, but GetResponse‘s tool doesn’t automatically develop mobile-friendly variations. Hence, you need to develop the landing page view for mobile visitors separately. This seems like a big miss out on, given that a lot of of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan utilized to consist of more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To open innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you usually don’t wish to need to phone somebody or submit a type and wait for an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk with a real human who can fix more complicated problems.
Assist Center
While live chat is the primary assistance choice available, a fast click of the question mark button on the homepage takes you to the additional aid choices. You can choose to:
- Submit a fast type to email GetResponse
- Search product in the Aid Center
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video trips, the Assistance Center, and all the client assistance options, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products do not just assist you get the most out of GetResponse, they also assist you enhance your general marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is terrific.
Its marketing automation function is more advanced than many other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat choice and while terrific, lots of business owners would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars feature. This puts a substantial constraint on numerous organizations, but particularly big ones. They are more likely to have a big audience that far surpasses 500 people.
Although not a huge problem, the reality that many of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend offering the totally free trial a spin. The platform has a lot to offer if you choose the right plan for you.GetResponse Com Features