We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. How To Promote GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around because forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you should be able to determine if GetResponse is effective enough to use for your organization.
What is GetResponse? How To Promote GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their complimentary forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an endless number of e-mails to approximately 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – custom-made rates
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days for free, through a trial that you can access here.
Key differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to construct complicated autoresponder sequences based upon user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which automatically sends out suggestion emails to your website visitors who do not finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification e-mails.
- SMS marketing – the alternative to send out marketing text is only offered on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its crucial rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t offer an completely free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the choice of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some beautiful good features – the plan lets you gain access to core email marketing features, the full series of templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a excellent way to attempt the item out and to get going with email marketing especially if you have a little list and just wish to send out newsletters occasionally to it. | Even so, the free plan represents a good method to attempt the product out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them straight. Include special components like images, video and items to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can conserve design templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Customer assistance: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt truly intuitive.
Style your first email with GetResponse.
Once you develop a complimentary account, you can straight start developing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, invite‘ your customers. Say you like an email design template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later on.
After you pick a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the modifying alternatives are revealed when you need them. It‘s all very instinctive.
Old school HTML code lovers can start based upon an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an choice for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and look of your email. Set up how many columns you want, standard colors, etc. The primary modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always utilize the very same components for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to normal newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation template. And after a few clicks I currently have this:
I know, it looks outstanding. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can include as numerous emails and conditions as you desire.
For this email campaign, I‘ve developed a circulation where my new clients get 2 emails in 2 days. Then, for my convenience, I separate clients who clicked my email. When the project starts, GetResponse keeps track of all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete client journeys. Develop your own automation, construct client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse offers. Once you‘ve picked your lead magnet, you can build out your funnel.
The whole funnel building process is guided. You get recommendations of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page design template. Smart! How To Promote GetResponse
How to develop a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the design template, tweak your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to go with greater plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will automatically generate a individualized website.
Other website building options consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After picking your title, you include time, date, and duration of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to reveal a function or item you can live-share your screen. If I‘m seeking to sell a item, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently provides 198 design templates. To be honest, I ‘d stick to the most recent 100 design templates, some of the older ones … look actually old.
After picking a landing page design template you can begin editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. However after messing around a bit you‘ll quickly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as many variants as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software has more expensive features. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story does not end here. To review an email marketing platform you have to look at client assistance and prices plans.
GetResponse: The Good and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a top quality option for a great deal of individuals, but delving into its virtues and flaws will assist expose whether it is a good fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you create and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in functions while still being easy to use for individuals with differing ability levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding process, walking you through the procedure of developing your first email project with practical videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are experienced, valuable, and quick to respond to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is essential if you want to utilize customization at scale.
GetResponse‘s strategic, sequential method to email marketing has numerous benefits for users. Support and transform leads with highly targeted projects. Construct engagement and consumer commitment through pertinent messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost anybody can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features likewise enable sophisticated segmentation. Create lists of customers with comparable qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that recipients are more likely to react and take action.
Flexibility to create: GetResponse permits you to develop professional-looking emails with ease. Users enjoy the huge number of email design templates available, but you can also use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and reuse design components from emails that have actually succeeded in the past. In any case, it‘s simple to make your emails stand out, even with restricted or no style skills.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of individual subscribers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you carry out a new tool, you desire something that suits your existing tech stack easily. Regrettably, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, especially with task management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool doesn’t immediately create mobile-friendly variations. Hence, you have to develop the landing page view for mobile visitors individually. This seems like a big miss out on, considered that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is challenging to use on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan utilized to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you normally do not wish to have to phone somebody or complete a kind and wait on an response. That‘s why live chat is such a useful tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a real human who can solve more complicated issues.
Assist
While live chat is the main support choice available, a fast click of the question mark button on the homepage takes you to the additional help choices. You can choose to:
- Complete a fast type to email GetResponse
- Browse product in the Assistance
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the consumer assistance options, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise assist you improve your total marketing skills. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation feature is advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form builders are also quite efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat option and while terrific, many business owners would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars feature. This positions a huge restraint on lots of services, however especially big ones. They are most likely to have a big audience that far surpasses 500 individuals.
Although not a big problem, the reality that numerous of the GetResponse combinations rely on Zapier is hardly ideal.
We suggest giving the totally free trial a spin. The platform has a lot to use if you select the best plan for you.How To Promote GetResponse