We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Com
However, one of the names that gets drifted around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around given that permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to utilize for your company.
What is GetResponse? GetResponse Com
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic segmentation, and more. Their totally free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise offer a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are six rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an unlimited variety of e-mails to as much as 1,000 customers
- Marketing Automation –starting at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 subscribers.
- Max – customized prices
- Max2 – custom rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced functions (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to contact GetResponse to schedule a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days totally free, by means of a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to construct intricate autoresponder sequences based upon user behaviour) is only completely available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which automatically sends suggestion emails to your website visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order verification e-mails.
- SMS marketing – the option to send out marketing text messages is only offered on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from some of its key competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t provide an entirely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some lovely decent features – the plan lets you access core email marketing features, the full series of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But nevertheless, the totally free plan represents a excellent way to attempt the product out and to get going with email marketing particularly if you have a small list and just wish to send out newsletters periodically to it. | Even so, the free plan represents a excellent method to attempt the item out and to get going with email marketing especially if you have a small list and simply desire to send out newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Add special components like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can save design templates for future use, design in HTML, or build your own style from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my very first email within 10 minutes and it felt actually user-friendly.
Design your first email with GetResponse.
Once you produce a complimentary account, you can directly start designing your real email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, invite‘ your clients. State you like an email design template, press “ conserve“ and it appears in ‘My design templates‘ tab to recycle later.
After you choose a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the editing options are revealed when you require them. It‘s all very user-friendly.
Old school HTML code fans can start based on an HTML design or code it from scratch, however that isn’t required at all. It is excellent to understand that there is likewise an option for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design area, you choose the structure and appearance of your email. Set up how many columns you want, standard colors, and so on. The main modifying is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always utilize the same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to typical newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to welcome my new consumers. I start with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks impressive. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as lots of e-mails and conditions as you desire.
For this email project, I‘ve created a flow where my brand-new clients get two emails in 2 days. For my convenience, I separate clients who clicked on my email. Once the campaign starts, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to construct complete consumer journeys. Produce your own automation, develop customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you‘ve selected your lead magnet, you can develop out your funnel.
The whole funnel structure process is directed. You get tips of what to do at each step and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page template. Smart! GetResponse Com
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the template, modify your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to go with higher plans.
I love that I can develop a whole funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will instantly create a customized website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, change padding and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further customization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m seeking to offer a product, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 templates. To be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After picking a landing page template you can start editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and get the right aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as many variants as you want, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Obviously, some specialized landing page software has more fancy features. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story does not end here. To evaluate an email marketing platform you need to take a look at customer support and rates plans.
GetResponse: The Good and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a top quality service for a great deal of individuals, but diving into its virtues and flaws will help reveal whether it is a great fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you create and perform impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for people with varying skill levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has an excellent assisted onboarding procedure, strolling you through the procedure of developing your first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are educated, valuable, and quick to react to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you wish to utilize customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has many advantages for users. Nurture and convert leads with extremely targeted projects. Construct engagement and customer loyalty through relevant messaging. And produce landing pages to gather tons of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that almost anyone can establish an innovative automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features likewise allow for innovative division. Create lists of subscribers with comparable qualities or habits, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are more likely to react and do something about it.
Freedom to design: GetResponse enables you to produce professional-looking e-mails with ease. Users like the huge number of email templates available, however you can likewise use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle design elements from emails that have achieved success in the past. In any case, it‘s simple to make your emails stand apart, even with limited or no style abilities.
Strong reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of individual subscribers. The tool even develops detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable drawbacks. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Integration constraints: When you implement a brand-new tool, you desire something that fits into your existing tech stack easily. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, especially with project management platforms. And some key integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge aid, but GetResponse‘s tool does not immediately produce mobile-friendly versions. Thus, you have to design the landing page view for mobile visitors separately. This looks like a big miss out on, given that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile problems: Moreover, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan utilized to include more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To open innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you typically don’t wish to need to phone somebody or fill out a form and await an answer. That‘s why live chat is such a useful tool for software support. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak with a real human who can fix more complex issues.
Help
While live chat is the primary support alternative on offer, a fast click of the question mark button on the homepage takes you to the additional assistance choices. You can select to:
- Submit a quick type to email GetResponse
- Search product in the Assistance Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video tours, the Aid Center, and all the customer support choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they also assist you improve your overall marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is terrific.
Its marketing automation feature is more advanced than most other choices on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat option and while fantastic, lots of company owner would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars feature. This puts a huge constraint on numerous companies, however especially huge ones. They are most likely to have a big audience that far exceeds 500 people.
Although not a huge concern, the reality that many of the GetResponse combinations rely on Zapier is barely ideal.
We recommend providing the free trial a spin. The platform has a lot to provide if you select the right plan for you.GetResponse Com