We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Find Duplicate
However, one of the names that gets floated around when speaking about email marketing software is GetResponse.
It is among those tools that has been around since permanently but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you must have the ability to determine if GetResponse is effective enough to utilize for your organization.
What is GetResponse? GetResponse Find Duplicate
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their totally free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also offer a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an limitless variety of e-mails to up to 1,000 subscribers
- Marketing Automation –starting at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – customized prices
- Max2 – custom-made rates.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to get in touch with GetResponse to schedule a demo, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, through a trial that you can access here.
Secret differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which allows you to build complicated autoresponder sequences based upon user behaviour) is only totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which instantly sends tip emails to your website visitors who do not finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text messages is only offered on the ‘Max‘ plans.
- Assistance – phone assistance is just readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I advance through the evaluation– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from a few of its essential competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t offer an totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some pretty good functions – the plan lets you gain access to core email marketing functions, the complete variety of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to use any autoresponders or automation features on this plan at all.
{ But even so, the complimentary plan represents a good way to attempt the product out and to get going with email marketing particularly if you have a small list and just want to send out newsletters occasionally to it. | Even so, the free plan represents a good method to attempt the item out and to get going with email marketing specifically if you have a small list and simply desire to send newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add special aspects like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can conserve templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Customer support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly user-friendly.
Design your very first email with GetResponse.
Once you produce a totally free account, you can directly start developing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. You can ‘educate, promote, welcome‘ your clients. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later.
After you pick a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the editing options are shown when you need them. It‘s all very user-friendly.
Old-fashioned HTML code enthusiasts can begin based upon an HTML style or code it from scratch, however that isn’t required at all. It is great to know that there is also an option for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you decide the structure and appearance of your email. Establish how many columns you desire, basic colors, and so on. The primary editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the exact same elements for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and select the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like normal newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling offers you manage over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to develop automation to invite my brand-new clients. I start with pre-made automation design template. And after a couple of clicks I currently have this:
I know, it looks excellent. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. For instance, when a consumer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as lots of emails and conditions as you desire.
For this email campaign, I have actually produced a flow where my new customers get 2 emails in 2 days. Then, for my convenience, I separate clients who clicked on my email. Once the campaign starts, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to build total consumer journeys. Create your own automation, develop client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. Once you‘ve selected your lead magnet, you can develop out your funnel.
The entire funnel structure procedure is guided. You get tips of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll produce a signup landing page. Select the template, modify your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your campaign‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to choose greater plans.
I love that I can design a whole funnel in one dashboard, all with the ability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately create a personalized website.
Other website building options consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can alter font styles, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After picking your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to reveal a function or item you can live-share your screen. If I‘m looking to offer a item, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 templates. To be honest, I ‘d stick to the newest 100 templates, some of the older ones … look really old.
After picking a landing page template you can begin editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. But after messing around a bit you‘ll rapidly understand what is what and get the right aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you create as lots of variants as you want, along with forms and thank-you pages. GetResponse Find Duplicate
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software application has more elegant features. If GetResponse can give their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story does not end here though. To examine an email marketing platform you have to take a look at consumer assistance and prices plans.
GetResponse: The Good and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a premium option for a great deal of people, but diving into its virtues and flaws will assist expose whether it is a great fit for your company in particular.
What GetResponse Is Good At
GetResponse is created to help you produce and perform impactful email marketing projects in line with your sales technique. The tool is rich in features while still being easy to use for individuals with differing ability levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding process, strolling you through the process of developing your very first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are well-informed, practical, and fast to respond to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you wish to utilize customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has many advantages for users. Support and convert leads with highly targeted campaigns. Develop engagement and customer loyalty through appropriate messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that nearly any person can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features likewise permit sophisticated segmentation. Produce lists of customers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that receivers are more likely to react and take action.
Flexibility to create: GetResponse allows you to create professional-looking emails with ease. Users love the vast number of email templates readily available, but you can likewise use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to discover and reuse design components from emails that have achieved success in the past. In either case, it‘s easy to make your e-mails stand out, even with limited or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of private customers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant shortcomings. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Integration constraints: When you carry out a brand-new tool, you desire something that suits your existing tech stack quickly. Regrettably, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, especially with task management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial assistance, however GetResponse‘s tool does not immediately produce mobile-friendly versions. Therefore, you have to design the landing page view for mobile visitors separately. This looks like a big miss out on, considered that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is difficult to use on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan used to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran consumers. To unlock innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you usually do not wish to need to phone someone or complete a type and await an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can resolve more complicated problems.
Help Center
While live chat is the primary assistance alternative available, a fast click of the question mark button on the homepage takes you to the additional aid choices. You can choose to:
- Complete a quick kind to email GetResponse
- Search material in the Assistance Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you select the Business plan.
Aside from video tours, the Aid Center, and all the customer support options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not just help you get the most out of GetResponse, they likewise assist you enhance your total marketing skills. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat choice and while terrific, numerous company owner would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars feature. This places a big restriction on lots of businesses, but especially huge ones. They are most likely to have a big audience that far surpasses 500 individuals.
Although not a big concern, the truth that many of the GetResponse combinations rely on Zapier is barely perfect.
We suggest providing the totally free trial a spin. The platform has a lot to offer if you choose the ideal plan for you. GetResponse Find Duplicate