We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Get Better Open Rates With GetResponse
However, among the names that gets drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around since permanently but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you should have the ability to determine if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Get Better Open Rates With GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their complimentary forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also offer a generous 50% discount rate to NGOs.
GetResponse rates
There are six prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an endless number of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 subscribers.
- Max – custom-made pricing
- Max2 – custom-made pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to set up a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days free of charge, through a trial that you can access here.
Secret distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to construct complex autoresponder series based upon user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which automatically sends out reminder emails to your site visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification e-mails.
- SMS marketing – the choice to send out marketing text is only available on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its key competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an totally totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some lovely decent functions – the plan lets you gain access to core email marketing features, the full series of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a great way to try the item out and to start with email marketing especially if you have a small list and just wish to send out newsletters sometimes to it. | Even so, the free plan represents a good method to try the item out and to get going with email marketing specifically if you have a small list and simply desire to send newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Add special elements like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve design templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my very first email within 10 minutes and it felt truly intuitive.
Design your first email with GetResponse.
Once you produce a free account, you can directly start developing your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, invite‘ your customers. Say you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later on.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing options are shown when you require them. So it‘s all extremely intuitive.
Traditional HTML code enthusiasts can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is great to know that there is also an option for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and appearance of your email. Establish how many columns you want, basic colors, and so on. The main editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always utilize the exact same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like regular newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to produce automation to invite my new clients. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks remarkable. When you focus on the automation circulation, you recognize GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as lots of emails and conditions as you want.
For this email campaign, I have actually created a circulation where my brand-new consumers get 2 emails in two days. For my benefit, I separate clients who clicked on my email. Once the campaign begins, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to build total customer journeys. Create your own automation, build customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can construct out your funnel.
The whole funnel structure procedure is directed. You get ideas of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the design template, tweak your copy and style, and release the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial stats to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to choose greater plans.
I adore that I can create a whole funnel in one control panel, all with the capability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically create a individualized website.
Other website structure options consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for just 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you edit whatever on the page. You can alter typefaces, text sizes, add/remove images, reposition components, change padding and more.
There‘s a different menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to reveal a feature or product you can live-share your screen. If I‘m wanting to offer a item, I can include a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 templates. To be truthful, I ‘d stick to the most recent 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can start modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. But after playing around a bit you‘ll rapidly understand what is what and grab the best elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as numerous variations as you want, in addition to forms and thank-you pages. Get Better Open Rates With GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software application has more fancy features. If GetResponse can provide their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story does not end here though. To review an email marketing platform you need to look at customer support and prices plans.
GetResponse: The Great and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of people, but diving into its virtues and defects will help reveal whether it is a good suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you create and carry out impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with differing skill levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, walking you through the process of developing your very first email project with valuable videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, practical, and quick to react to requests. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you wish to utilize personalization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has numerous advantages for users. Support and transform leads with extremely targeted campaigns. Build engagement and consumer loyalty through appropriate messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically anybody can establish an advanced automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features likewise enable advanced segmentation. Create lists of customers with similar qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that recipients are more likely to respond and act.
Flexibility to create: GetResponse allows you to create professional-looking e-mails with ease. Users love the huge number of email templates available, however you can likewise use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and recycle design components from emails that have actually succeeded in the past. In any case, it‘s easy to make your e-mails stand apart, even with restricted or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way to the actions of private subscribers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Integration constraints: When you implement a new tool, you desire something that fits into your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big help, however GetResponse‘s tool does not automatically produce mobile-friendly variations. Therefore, you need to create the landing page view for mobile visitors independently. This seems like a huge miss, considered that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan used to consist of more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To open advanced automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you typically don’t wish to have to phone someone or fill out a kind and wait for an answer. That‘s why live chat is such a useful tool for software application assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complex problems.
Assist Center
While live chat is the main support option available, a quick click of the enigma button on the homepage takes you to the additional assistance alternatives. You can select to:
- Submit a quick type to email GetResponse
- Search product in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you pick the Business plan.
Aside from video tours, the Help Center, and all the consumer assistance options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just assist you get the most out of GetResponse, they likewise help you improve your general marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form builders are also quite effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat option and while terrific, lots of entrepreneur would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars feature. This positions a big constraint on many services, but especially big ones. They are more likely to have a big audience that far goes beyond 500 people.
Although not a big concern, the fact that many of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to provide if you select the right plan for you. Get Better Open Rates With GetResponse