We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Salesforce GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around because permanently but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you need to be able to identify if GetResponse is effective enough to use for your company.
What is GetResponse? Salesforce GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their complimentary permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They also use a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an endless variety of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 subscribers.
- Max – custom pricing
- Max2 – customized prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative functions (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to schedule a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month totally free, by means of a trial that you can access here.
Secret differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to construct complicated autoresponder series based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery function (which instantly sends out suggestion emails to your website visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification emails.
- SMS marketing – the choice to send out marketing text messages is only offered on the ‘Max‘ plans.
- Assistance – phone assistance is just readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its crucial rivals‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some beautiful decent functions – the plan lets you access core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ However even so, the free plan represents a great way to attempt the item out and to start with email marketing particularly if you have a little list and simply wish to send out newsletters occasionally to it. | Even so, the totally free plan represents a good method to try the product out and to get going with email marketing particularly if you have a small list and just desire to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add unique elements like images, video and products to your e-mails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save design templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my first email within 10 minutes and it felt actually instinctive.
Style your first email with GetResponse.
As soon as you develop a totally free account, you can straight start designing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. For example, you can ‘educate, promote, invite‘ your customers. State you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the modifying alternatives are shown when you need them. So it‘s all really intuitive.
Old school HTML code fans can start based on an HTML style or code it from scratch, but that isn’t required at all. It is excellent to know that there is likewise an option for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and look of your email. Establish the number of columns you want, basic colors, and so on. The primary modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I always use the same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and choose the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like regular newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to invite my new clients. I begin with pre-made automation template. And after a few clicks I currently have this:
I know, it looks remarkable. When you focus on the automation flow, you realize GetResponse has done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. For instance, when a consumer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can include as lots of emails and conditions as you want.
For this email project, I have actually produced a flow where my brand-new clients get 2 e-mails in 2 days. For my benefit, I separate consumers who clicked on my email. As soon as the campaign starts, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to build complete customer journeys. Create your own automation, build customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is guided. You get ideas of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page design template. Smart! Salesforce GetResponse
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the design template, fine-tune your copy and style, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to choose greater plans.
I love that I can create a whole funnel in one dashboard, all with the capability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will instantly create a personalized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, rearrange aspects, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to reveal a function or product you can live-share your screen. If I‘m aiming to offer a product, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently uses 198 design templates. Although to be honest, I ‘d stick to the latest 100 templates, a few of the older ones … look really old.
After selecting a landing page design template you can begin modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. But after playing around a bit you‘ll quickly understand what is what and grab the best components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variants as you want, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive functions. If GetResponse can offer their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story doesn’t end here however. To evaluate an email marketing platform you need to look at consumer assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of people, however diving into its virtues and flaws will assist expose whether it is a excellent fit for your organization in particular.
What GetResponse Is Good At
GetResponse is created to help you create and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, strolling you through the procedure of developing your first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, helpful, and quick to respond to demands. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become much more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has numerous advantages for users. Nurture and transform leads with extremely targeted campaigns. Develop engagement and consumer commitment through pertinent messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically anyone can set up an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise permit innovative segmentation. Produce lists of subscribers with similar qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that recipients are more likely to respond and take action.
Liberty to create: GetResponse allows you to produce professional-looking emails with ease. Users like the large variety of email templates available, however you can likewise use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and recycle design aspects from emails that have succeeded in the past. In any case, it‘s simple to make your e-mails stand out, even with limited or no style abilities.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of private customers. The tool even builds up detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s examine those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you implement a brand-new tool, you desire something that fits into your existing tech stack easily. This is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Hence, you need to design the landing page view for mobile visitors independently. This looks like a huge miss, given that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: In addition, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan utilized to include more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock sophisticated automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you typically don’t wish to have to phone somebody or fill out a type and await an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a real human who can fix more complicated issues.
Help
While live chat is the primary support choice on offer, a quick click of the enigma button on the homepage takes you to the extra aid options. You can choose to:
- Complete a fast type to email GetResponse
- Browse product in the Help Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the consumer assistance options, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise help you enhance your overall marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Decision
In general, GetResponse is great.
Its marketing automation function is advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat choice and while fantastic, lots of entrepreneur would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars include. This positions a huge restraint on many businesses, but particularly huge ones. They are most likely to have a large audience that far goes beyond 500 people.
Lastly, although not a huge issue, the reality that many of the GetResponse integrations count on Zapier is hardly perfect.
We suggest giving the totally free trial a spin. The platform has a lot to offer if you pick the best plan for you.Salesforce GetResponse