We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Campaigns
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around given that forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to be able to figure out if GetResponse is effective enough to use for your business.
What is GetResponse? GetResponse Campaigns
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an limitless number of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 subscribers.
- Max – custom rates
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to arrange a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month totally free, by means of a trial that you can access here.
Secret differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to construct complicated autoresponder series based on user behaviour) is just fully readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which immediately sends reminder emails to your website visitors who do not finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order verification emails.
- SMS marketing – the choice to send out marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is just readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from a few of its key rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some pretty good features – the plan lets you access core email marketing functions, the full series of templates, a website builder and a landing page builder.
However, to utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not be able to use any autoresponders or automation features on this plan at all.
{ But even so, the totally free plan represents a great way to try the item out and to start with email marketing especially if you have a little list and simply wish to send newsletters sometimes to it. | Even so, the totally free plan represents a good method to attempt the item out and to get going with email marketing particularly if you have a small list and simply desire to send out newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add unique aspects like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email templates. You can save templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my first email within 10 minutes and it felt really user-friendly.
Style your very first email with GetResponse.
Once you create a free account, you can directly start designing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. For instance, you can ‘educate, promote, welcome‘ your clients. State you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you choose a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the modifying choices are shown when you require them. So it‘s all very intuitive.
Traditional HTML code lovers can start based on an HTML design or code it from scratch, but that isn’t required at all. It is excellent to understand that there is also an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design section, you choose the structure and appearance of your email. Set up how many columns you desire, fundamental colors, etc. The primary modifying is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the very same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to normal newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling offers you manage over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to develop automation to invite my new customers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks excellent. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email campaign, I‘ve produced a flow where my brand-new customers get two emails in two days. Then, for my benefit, I separate customers who clicked on my email. As soon as the campaign starts, GetResponse tracks all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. When you do, you have the power to construct complete client journeys. Produce your own automation, build customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. When you have actually picked your lead magnet, you can construct out your funnel.
The entire funnel building procedure is directed. You get ideas of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the template, modify your copy and style, and publish the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your campaign‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to select higher plans.
I adore that I can design a whole funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will automatically produce a tailored website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m aiming to sell a item, I can include a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently uses 198 templates. Although to be truthful, I ‘d stick to the newest 100 design templates, a few of the older ones … look actually old.
After choosing a landing page template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. However after playing around a bit you‘ll rapidly understand what is what and get the ideal aspects.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as lots of variants as you want, along with forms and thank-you pages. GetResponse Campaigns
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more elegant functions. If GetResponse can provide their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story does not end here. To evaluate an email marketing platform you need to take a look at consumer support and pricing plans.
GetResponse: The Great and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a premium solution for a great deal of individuals, but diving into its virtues and flaws will assist reveal whether it is a great suitable for your company in particular.
What GetResponse Is Good At
GetResponse is created to assist you create and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an excellent guided onboarding procedure, strolling you through the procedure of constructing your very first email campaign with practical videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are experienced, useful, and fast to react to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various advantages for users. Nurture and transform leads with highly targeted projects. Construct engagement and customer loyalty through relevant messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anyone can set up an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features also permit advanced division. Develop lists of customers with similar qualities or behaviors, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that receivers are most likely to react and act.
Flexibility to create: GetResponse allows you to create professional-looking e-mails with ease. Users love the large number of email templates offered, however you can likewise use the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and recycle style aspects from emails that have succeeded in the past. Either way, it‘s simple to make your e-mails stand out, even with restricted or no style skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of specific customers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Integration limitations: When you implement a brand-new tool, you desire something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, however GetResponse‘s tool does not automatically develop mobile-friendly versions. Hence, you need to create the landing page view for mobile visitors independently. This looks like a huge miss, given that numerous of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your projects.
Plan constraints: GetResponse‘s standard plan utilized to include more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To open innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you generally don’t want to need to phone someone or complete a form and wait for an response. That‘s why live chat is such a helpful tool for software support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a real human who can fix more complex problems.
Assist
While live chat is the main support option on offer, a quick click of the question mark button on the homepage takes you to the additional aid options. You can select to:
- Submit a fast form to email GetResponse
- Browse product in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you select the Business plan.
Aside from video tours, the Assistance Center, and all the customer assistance options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they also help you enhance your total marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is great.
Its marketing automation function is advanced than many other options on the market. Its email marketing, reporting, and landing page/form builders are also quite effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat alternative and while excellent, numerous entrepreneur would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars include. This positions a huge restraint on many services, but particularly big ones. They are more likely to have a large audience that far goes beyond 500 people.
Although not a huge issue, the reality that many of the GetResponse combinations rely on Zapier is barely ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to offer if you choose the ideal plan for you. GetResponse Campaigns