We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Hubspot Vs GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around since forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must have the ability to figure out if GetResponse is powerful enough to use for your organization.
What is GetResponse? Hubspot Vs GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their complimentary forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount to NGOs.
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unlimited number of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – customized pricing
- Max2 – custom-made prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days totally free, through a trial that you can access here.
Key differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to build complex autoresponder series based on user behaviour) is just completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which automatically sends out reminder emails to your website visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation emails.
- SMS marketing – the choice to send marketing text is just available on the ‘Max‘ plans.
- Support – phone assistance is just offered on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its essential competitors‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t provide an totally totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse includes some beautiful decent features – the plan lets you gain access to core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a excellent way to try the product out and to get going with email marketing especially if you have a little list and just want to send out newsletters periodically to it. | Even so, the totally free plan represents a good method to attempt the product out and to get going with email marketing particularly if you have a little list and simply desire to send out newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Include unique components like images, video and products to your emails.
- Email templates: GetResponse features 120+ email templates. You can conserve design templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my first email within 10 minutes and it felt truly instinctive.
Design your first email with GetResponse.
As soon as you develop a totally free account, you can straight start creating your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, invite‘ your customers. Say you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you pick a template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the modifying alternatives are revealed when you need them. So it‘s all very intuitive.
Old school HTML code fans can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is good to understand that there is likewise an alternative for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and look of your email. Establish the number of columns you desire, standard colors, and so on. The primary modifying is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always use the exact same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online shop. Provided you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like normal newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to create automation to invite my brand-new consumers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I understand, it looks outstanding. When you focus on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as lots of e-mails and conditions as you desire.
For this email project, I‘ve created a flow where my new clients get two emails in 2 days. For my benefit, I separate customers who clicked on my email. When the project begins, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build total client journeys. Develop your own automation, develop consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. When you have actually picked your lead magnet, you can build out your funnel.
The entire funnel structure procedure is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page design template. Smart! Hubspot Vs GetResponse
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the template, modify your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important statistics to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to go with greater plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately create a tailored website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more customization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After selecting your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a function or product you can live-share your screen. If I‘m aiming to sell a product, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently uses 198 design templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After choosing a landing page template you can begin editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. However after messing around a bit you‘ll rapidly understand what is what and grab the best aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as numerous variants as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software has more elegant features. If GetResponse can offer their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story doesn’t end here. To examine an email marketing platform you have to look at customer support and prices plans.
GetResponse: The Excellent and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a high-quality solution for a lot of people, however delving into its virtues and defects will help expose whether it is a good fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you develop and perform impactful email marketing campaigns in line with your sales method. The tool is rich in functions while still being easy to use for individuals with varying ability levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding procedure, walking you through the process of building your very first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are educated, practical, and fast to react to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is essential if you want to use customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has many advantages for users. Support and convert leads with highly targeted campaigns. Construct engagement and consumer loyalty through relevant messaging. And produce landing pages to gather lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that practically any person can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features likewise permit advanced segmentation. Produce lists of subscribers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization suggests that recipients are more likely to react and take action.
Flexibility to create: GetResponse permits you to develop professional-looking emails with ease. Users love the huge variety of email templates available, however you can also use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to find and reuse design components from emails that have been successful in the past. In either case, it‘s simple to make your emails stand out, even with limited or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of specific subscribers. The tool even builds up in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s examine those so you can judge if any of these are deal breakers for your company.
Integration limitations: When you implement a new tool, you want something that fits into your existing tech stack quickly. Sadly, this is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as dependable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big assistance, but GetResponse‘s tool does not immediately produce mobile-friendly versions. Hence, you have to create the landing page view for mobile visitors individually. This seems like a big miss out on, given that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan used to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To unlock sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support choices and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you generally don’t want to need to phone somebody or fill out a form and await an response. That‘s why live chat is such a useful tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can talk to a real human who can resolve more complex issues.
Help Center
While live chat is the primary assistance choice on offer, a fast click of the enigma button on the homepage takes you to the extra assistance options. You can choose to:
- Submit a quick type to email GetResponse
- Browse product in the Aid
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video trips, the Assistance Center, and all the consumer support alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just assist you get the most out of GetResponse, they likewise assist you improve your general marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is excellent.
Its marketing automation function is more advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise quite effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat option and while great, many company owner would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars feature. This positions a big constraint on lots of companies, but especially huge ones. They are more likely to have a large audience that far exceeds 500 people.
Finally, although not a huge concern, the truth that a lot of the GetResponse combinations depend on Zapier is barely perfect.
We recommend giving the complimentary trial a spin. The platform has a lot to offer if you select the right plan for you.Hubspot Vs GetResponse