We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Vs Elastic Email
Nevertheless, among the names that gets floated around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has been around given that permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you should be able to identify if GetResponse is powerful enough to utilize for your company.
What is GetResponse? GetResponse Vs Elastic Email
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an unlimited variety of e-mails to approximately 1,000 customers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom-made pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to set up a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month for free, via a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to build complex autoresponder sequences based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which automatically sends reminder emails to your site visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation e-mails.
- SMS marketing – the alternative to send marketing text is only available on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the review– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its key rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the choice of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some beautiful decent functions – the plan lets you access core email marketing functions, the full range of design templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ But however, the totally free plan represents a great way to attempt the item out and to start with email marketing specifically if you have a little list and just wish to send newsletters occasionally to it. | Even so, the free plan represents a excellent method to attempt the item out and to get going with email marketing particularly if you have a little list and just want to send newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Include special aspects like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, design in HTML, or construct your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the information
Now to the part you have actually been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my very first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
Once you produce a free account, you can directly start developing your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your clients. Say you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you choose a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing options are revealed when you need them. It‘s all really intuitive.
Old school HTML code fans can start based on an HTML design or code it from scratch, however that isn’t needed at all. It is great to know that there is likewise an alternative for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and appearance of your email. Establish the number of columns you desire, basic colors, etc. The primary modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly utilize the exact same components for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like regular newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to welcome my new clients. I start with pre-made automation design template. And after a couple of clicks I currently have this:
I know, it looks excellent. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as many e-mails and conditions as you want.
For this email campaign, I have actually developed a flow where my new consumers get 2 emails in 2 days. For my convenience, I separate customers who clicked on my email. Once the campaign starts, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. When you do, you have the power to build total customer journeys. Produce your own automation, build client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you‘ve chosen your lead magnet, you can construct out your funnel.
The entire funnel structure process is guided. You get tips of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the template, tweak your copy and design, and publish the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to go with greater plans.
I adore that I can create a whole funnel in one dashboard, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will instantly generate a customized website.
Other website building options include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After picking your title, you include time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to show a function or product you can live-share your screen. If I‘m aiming to sell a item, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 templates. To be honest, I ‘d stick to the latest 100 design templates, some of the older ones … look truly old.
After picking a landing page template you can start editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. But after playing around a bit you‘ll quickly understand what is what and grab the right elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as numerous versions as you want, along with forms and thank-you pages. GetResponse Vs Elastic Email
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software application has more expensive functions. If GetResponse can offer their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into clients. The story doesn’t end here though. To review an email marketing platform you have to take a look at client support and pricing plans.
GetResponse: The Good and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a top quality service for a lot of individuals, but diving into its virtues and flaws will help reveal whether it is a excellent suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to help you develop and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding procedure, walking you through the process of building your first email campaign with practical videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its representatives are educated, helpful, and fast to react to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you want to utilize personalization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has various benefits for users. Support and transform leads with extremely targeted campaigns. Build engagement and customer commitment through relevant messaging. And create landing pages to gather tons of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically any person can establish an sophisticated automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation features also allow for sophisticated segmentation. Create lists of subscribers with similar qualities or habits, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that recipients are more likely to respond and do something about it.
Liberty to develop: GetResponse enables you to create professional-looking e-mails with ease. Users enjoy the large variety of email templates readily available, but you can likewise utilize the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to discover and recycle design elements from emails that have actually succeeded in the past. In either case, it‘s easy to make your emails stand apart, even with restricted or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of private customers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s analyze those so you can judge if any of these are offer breakers for your company.
Integration constraints: When you implement a new tool, you want something that fits into your existing tech stack quickly. Unfortunately, this is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, especially with project management platforms. And some essential combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, but GetResponse‘s tool does not immediately produce mobile-friendly variations. Hence, you need to design the landing page view for mobile visitors separately. This looks like a huge miss, given that numerous of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Moreover, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s basic plan used to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock innovative automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you normally do not want to need to phone somebody or fill out a form and wait for an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a real human who can solve more complicated issues.
Help
While live chat is the main assistance alternative on offer, a quick click of the enigma button on the homepage takes you to the extra aid choices. You can select to:
- Fill out a fast type to email GetResponse
- Search material in the Help
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video tours, the Assistance Center, and all the customer support choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply assist you get the most out of GetResponse, they likewise help you improve your total marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is terrific.
Its marketing automation feature is advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise quite efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat alternative and while terrific, numerous entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars include. This puts a big restraint on lots of companies, but particularly huge ones. They are more likely to have a big audience that far exceeds 500 individuals.
Although not a big problem, the fact that numerous of the GetResponse integrations rely on Zapier is barely perfect.
We recommend providing the free trial a spin. The platform has a lot to offer if you select the best plan for you. GetResponse Vs Elastic Email