We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse()
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around because forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you ought to be able to figure out if GetResponse is powerful enough to use for your organization.
What is GetResponse? GetResponse()
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an endless variety of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 customers.
- Max – custom-made pricing
- Max2 – custom-made pricing.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative features (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month free of charge, through a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to develop complicated autoresponder series based upon user behaviour) is just completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which instantly sends out tip emails to your website visitors who don’t complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order confirmation e-mails.
- SMS marketing – the choice to send marketing text is only available on the ‘Max‘ plans.
- Assistance – phone assistance is only available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from a few of its crucial rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse includes some pretty decent features – the plan lets you access core email marketing features, the full variety of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But nevertheless, the free plan represents a good way to try the product out and to start with email marketing especially if you have a small list and simply wish to send out newsletters sometimes to it. | Even so, the totally free plan represents a good method to try the item out and to get going with email marketing particularly if you have a little list and just desire to send newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add unique aspects like images, video and items to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can save templates for future use, design in HTML, or construct your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt really user-friendly.
Design your very first email with GetResponse.
Once you create a free account, you can straight start developing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, welcome‘ your customers. Say you like an email template, press “save“ and it appears in ‘My design templates‘ tab to reuse later.
After you pick a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the modifying choices are shown when you require them. So it‘s all very user-friendly.
Old-fashioned HTML code fans can start based on an HTML design or code it from scratch, but that isn’t needed at all. It is great to know that there is also an alternative for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the design area, you decide the structure and appearance of your email. Set up the number of columns you want, standard colors, and so on. The main editing is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly use the exact same components for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online shop. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and pick the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like normal newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to invite my new customers. I start with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks outstanding. When you focus on the automation flow, you recognize GetResponse has done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as many emails and conditions as you want.
For this email project, I‘ve produced a flow where my new consumers get 2 e-mails in 2 days. Then, for my benefit, I separate consumers who clicked on my email. As soon as the project starts, GetResponse tracks all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. As soon as you do, you have the power to construct complete consumer journeys. Produce your own automation, develop client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can construct out your funnel.
The entire funnel building procedure is guided. You get recommendations of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll produce a signup landing page. Select the design template, tweak your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to choose higher plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically create a tailored website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logos and images
After fiddling with the builder for just 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to show a function or product you can live-share your screen. If I‘m aiming to sell a product, I can include a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently uses 198 design templates. Although to be truthful, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After picking a landing page design template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. However after messing around a bit you‘ll quickly know what is what and grab the right elements.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as many variants as you desire, together with forms and thank-you pages. GetResponse()
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software has more elegant features. If GetResponse can provide their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story doesn’t end here. To review an email marketing platform you need to look at customer assistance and rates plans.
GetResponse: The Good and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a high-quality service for a great deal of people, but diving into its virtues and flaws will help reveal whether it is a excellent suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is developed to help you create and carry out impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with varying ability levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding process, walking you through the process of building your first email project with useful videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are well-informed, practical, and fast to react to demands. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you want to utilize customization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has many advantages for users. Support and transform leads with extremely targeted campaigns. Construct engagement and customer loyalty through pertinent messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anybody can establish an innovative automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation functions also permit advanced division. Develop lists of subscribers with similar qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization suggests that receivers are most likely to respond and take action.
Liberty to design: GetResponse permits you to produce professional-looking e-mails with ease. Users love the huge variety of email templates available, but you can also utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to find and recycle style components from emails that have actually achieved success in the past. Either way, it‘s easy to make your emails stand out, even with minimal or no design abilities.
Strong reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way down to the actions of individual customers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Combination constraints: When you implement a new tool, you desire something that fits into your existing tech stack easily. Sadly, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reputable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big aid, but GetResponse‘s tool does not immediately produce mobile-friendly variations. Thus, you have to design the landing page view for mobile visitors separately. This seems like a huge miss, given that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Additionally, the drag-and-drop editor is difficult to use on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan constraints: GetResponse‘s standard plan used to consist of more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you normally do not wish to need to phone somebody or fill out a kind and wait for an response. That‘s why live chat is such a helpful tool for software support. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can resolve more complicated issues.
Help
While live chat is the main support option available, a quick click of the enigma button on the homepage takes you to the extra assistance options. You can pick to:
- Complete a fast form to email GetResponse
- Browse material in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video tours, the Aid Center, and all the client assistance choices, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just assist you get the most out of GetResponse, they also assist you enhance your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
In general, GetResponse is excellent.
Its marketing automation feature is more advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are also quite effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat choice and while terrific, lots of entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars feature. This positions a big restraint on numerous companies, however specifically big ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Although not a big concern, the reality that many of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to provide if you choose the right plan for you. GetResponse()