We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Aweber Vs GetResponse Comparison
However, among the names that gets drifted around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you must have the ability to determine if GetResponse is powerful enough to use for your organization.
What is GetResponse? Aweber Vs GetResponse Comparison
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their totally free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also provide a generous 50% discount to NGOs.
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unrestricted variety of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 customers.
- Max – custom prices
- Max2 – custom-made rates.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced functions (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to set up a demonstration, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Good discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days for free, by means of a trial that you can access here.
Key differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to develop complex autoresponder sequences based upon user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which instantly sends tip emails to your website visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order verification e-mails.
- SMS marketing – the alternative to send marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I advance through the evaluation– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from a few of its essential competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the option of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some lovely decent features – the plan lets you access core email marketing features, the full series of templates, a website builder and a landing page builder.
To use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ But nevertheless, the free plan represents a great way to try the item out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters periodically to it. | Even so, the totally free plan represents a great way to try the item out and to get going with email marketing particularly if you have a little list and just want to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Add special elements like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can save design templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually instinctive.
Style your first email with GetResponse.
Once you produce a free account, you can straight start designing your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. For example, you can ‘ inform, promote, invite‘ your clients. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later.
After you choose a template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the modifying choices are revealed when you need them. It‘s all extremely user-friendly.
Traditional HTML code fans can start based upon an HTML style or code it from scratch, however that isn’t needed at all. It is great to understand that there is likewise an alternative for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and appearance of your email. Set up how many columns you desire, fundamental colors, and so on. The main editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and sections. I always utilize the very same components for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ advised items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like typical newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to welcome my new customers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks remarkable. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. For example, when a client buys something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can add as lots of e-mails and conditions as you desire.
For this email project, I have actually developed a flow where my brand-new consumers get 2 emails in two days. Then, for my convenience, I separate clients who clicked my email. As soon as the campaign starts, GetResponse tracks all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. When you do, you have the power to build total consumer journeys. Produce your own automation, develop consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. Once you have actually picked your lead magnet, you can build out your funnel.
The whole funnel structure procedure is directed. You get tips of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the design template, tweak your copy and design, and release the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential statistics to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to choose greater plans.
I adore that I can design a whole funnel in one dashboard, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically produce a customized website.
Other website building options include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logos and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more modification when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m seeking to sell a item, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently provides 198 design templates. To be truthful, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.
After choosing a landing page template you can start editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and grab the ideal elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you create as numerous variants as you want, along with forms and thank-you pages. Aweber Vs GetResponse Comparison
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more fancy features. If GetResponse can offer their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into customers. The story does not end here though. To review an email marketing platform you need to look at customer support and pricing plans.
GetResponse: The Great and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a top quality solution for a great deal of people, but diving into its virtues and flaws will assist expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to help you create and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with varying ability levels.
Ease of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding assisted onboarding process, strolling you through the process of building your first email campaign with handy videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are experienced, valuable, and fast to react to demands. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has many benefits for users. Support and transform leads with extremely targeted campaigns. Construct engagement and consumer loyalty through pertinent messaging. And produce landing pages to gather lots of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically anyone can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions also enable sophisticated division. Develop lists of subscribers with similar qualities or habits, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are most likely to respond and do something about it.
Flexibility to develop: GetResponse enables you to create professional-looking e-mails with ease. Users like the large number of email design templates offered, however you can also use the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and recycle style components from emails that have achieved success in the past. In either case, it‘s simple to make your emails stick out, even with limited or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way down to the actions of individual subscribers. The tool even builds up detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable drawbacks. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Integration restrictions: When you execute a new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge assistance, however GetResponse‘s tool doesn’t instantly develop mobile-friendly variations. Hence, you have to develop the landing page view for mobile visitors independently. This appears like a big miss, considered that so many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is hard to use on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan utilized to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you normally don’t want to need to phone someone or submit a kind and await an response. That‘s why live chat is such a beneficial tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a real human who can solve more complex problems.
Assist
While live chat is the primary support choice available, a fast click of the question mark button on the homepage takes you to the additional aid choices. You can choose to:
- Complete a quick kind to email GetResponse
- Browse material in the Help Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Business plan.
Aside from video tours, the Aid Center, and all the customer assistance choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not simply help you get the most out of GetResponse, they likewise help you enhance your total marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than a lot of other options on the market. Its email marketing, reporting, and landing page/form home builders are also quite efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat option and while excellent, many business owners would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars feature. This puts a substantial constraint on numerous organizations, but specifically big ones. They are more likely to have a large audience that far surpasses 500 individuals.
Lastly, although not a huge concern, the reality that a number of the GetResponse integrations rely on Zapier is hardly perfect.
We suggest offering the complimentary trial a spin. The platform has a lot to offer if you select the best plan for you. Aweber Vs GetResponse Comparison