We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Review GetResponse
Nevertheless, among the names that gets floated around when speaking about email marketing software application is GetResponse.
It is among those tools that has been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you must have the ability to identify if GetResponse is powerful enough to use for your organization.
What is GetResponse? Review GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental division, and more. Their free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount to NGOs.
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GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unrestricted number of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 subscribers.
- Max – custom pricing
- Max2 – custom-made rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to contact GetResponse to set up a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month for free, via a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to construct intricate autoresponder series based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which automatically sends tip emails to your site visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification emails.
- SMS marketing – the alternative to send marketing text messages is just offered on the ‘Max‘ plans.
- Support – phone assistance is just readily available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the evaluation– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its key competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t provide an totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the option of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some lovely good features – the plan lets you gain access to core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a good way to attempt the item out and to start with email marketing especially if you have a little list and just wish to send out newsletters sometimes to it. | Even so, the totally free plan represents a excellent way to attempt the product out and to get going with email marketing especially if you have a little list and just desire to send out newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include unique elements like images, video and items to your emails.
- Email design templates: GetResponse comes with 120+ email templates. You can conserve design templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
When you create a totally free account, you can straight begin creating your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. For example, you can ‘educate, promote, invite‘ your clients. State you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you choose a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the editing alternatives are shown when you require them. It‘s all extremely user-friendly.
Traditional HTML code lovers can begin based upon an HTML style or code it from scratch, but that isn’t required at all. It is excellent to know that there is also an alternative for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and look of your email. Set up how many columns you want, basic colors, etc. The main editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the same elements for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like regular newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to develop automation to invite my new customers. I begin with pre-made automation template. And after a few clicks I already have this:
I know, it looks impressive. When you focus on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. For example, when a client purchases something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can add as many e-mails and conditions as you desire.
For this email project, I‘ve created a flow where my brand-new consumers get 2 e-mails in 2 days. For my benefit, I separate clients who clicked on my email. When the campaign starts, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to develop complete customer journeys. Develop your own automation, construct customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. When you‘ve selected your lead magnet, you can build out your funnel.
The whole funnel structure process is assisted. You get tips of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight uses a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and design, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to choose higher plans.
I adore that I can develop a whole funnel in one control panel, all with the ability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will immediately create a individualized website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After picking your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to show a feature or item you can live-share your screen. If I‘m seeking to offer a product, I can include a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently uses 198 design templates. To be sincere, I ‘d stick to the most recent 100 design templates, some of the older ones … look actually old.
After picking a landing page template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. But after messing around a bit you‘ll rapidly understand what is what and grab the right aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you create as many variants as you want, together with forms and thank-you pages. Review GetResponse
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here however. To review an email marketing platform you need to look at customer support and pricing plans.
GetResponse: The Excellent and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of people, however delving into its virtues and flaws will assist expose whether it is a good fit for your company in particular.
What GetResponse Is Good At
GetResponse is developed to assist you produce and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for people with varying skill levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has an excellent assisted onboarding process, strolling you through the process of constructing your first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, helpful, and fast to react to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being much more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has various advantages for users. Support and convert leads with extremely targeted campaigns. Build engagement and client commitment through appropriate messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that almost any person can establish an advanced automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions also permit sophisticated segmentation. Produce lists of customers with similar qualities or behaviors, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are most likely to respond and act.
Freedom to create: GetResponse enables you to develop professional-looking emails with ease. Users love the large number of email design templates offered, however you can likewise use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and recycle style aspects from emails that have achieved success in the past. In either case, it‘s simple to make your e-mails stand out, even with restricted or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of individual customers. The tool even develops detailed profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant drawbacks. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Integration constraints: When you execute a brand-new tool, you want something that suits your existing tech stack quickly. Regrettably, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, especially with project management platforms. And some crucial combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big help, however GetResponse‘s tool doesn’t immediately create mobile-friendly variations. Thus, you have to develop the landing page view for mobile visitors individually. This looks like a big miss, given that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile concerns: In addition, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan utilized to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran consumers. To open advanced automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you generally do not wish to need to phone somebody or fill out a type and await an response. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk with a real human who can resolve more complicated problems.
Assist
While live chat is the main support alternative available, a fast click of the enigma button on the homepage takes you to the additional assistance alternatives. You can pick to:
- Fill out a quick form to email GetResponse
- Browse product in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video tours, the Help Center, and all the client support alternatives, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise assist you enhance your total marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is terrific.
Its marketing automation function is more advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat option and while excellent, numerous entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars include. This positions a huge restraint on lots of companies, but especially big ones. They are more likely to have a large audience that far surpasses 500 individuals.
Finally, although not a huge issue, the reality that a number of the GetResponse combinations count on Zapier is barely ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to use if you choose the best plan for you. Review GetResponse