We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Create Email Template GetResponse
Nevertheless, one of the names that gets drifted around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to determine if GetResponse is powerful enough to utilize for your company.
What is GetResponse? Create Email Template GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their totally free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also provide a generous 50% discount to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an limitless number of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 customers.
- Max – custom-made pricing
- Max2 – custom prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to set up a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month for free, through a trial that you can access here.
Key differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which allows you to develop complicated autoresponder sequences based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which immediately sends tip emails to your site visitors who don’t finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order verification emails.
- SMS marketing – the choice to send marketing text is only available on the ‘Max‘ plans.
- Support – phone assistance is just readily available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its essential rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some beautiful good features – the plan lets you gain access to core email marketing features, the complete range of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ But even so, the totally free plan represents a good way to try the item out and to start with email marketing specifically if you have a small list and simply wish to send out newsletters periodically to it. | Even so, the free plan represents a excellent method to try the item out and to get going with email marketing particularly if you have a little list and just desire to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Add unique components like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can conserve templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
Once you create a totally free account, you can straight start developing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. For example, you can ‘ inform, promote, welcome‘ your consumers. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later.
After you select a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing alternatives are shown when you need them. So it‘s all extremely instinctive.
Traditional HTML code lovers can start based upon an HTML style or code it from scratch, however that isn’t needed at all. It is excellent to understand that there is also an choice for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and look of your email. Establish the number of columns you want, basic colors, etc. The main modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly utilize the same aspects for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like regular newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to develop automation to welcome my new clients. I start with pre-made automation template. And after a few clicks I currently have this:
I know, it looks remarkable. When you focus on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. For instance, when a client purchases something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as many emails and conditions as you desire.
For this email campaign, I‘ve produced a flow where my new consumers get 2 emails in 2 days. For my benefit, I separate clients who clicked on my email. When the campaign begins, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build total consumer journeys. Develop your own automation, develop client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel building process is guided. You get suggestions of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to create a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and design, and publish the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to choose higher plans.
I adore that I can create a entire funnel in one dashboard, all with the ability to track important stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will immediately generate a tailored website.
Other website building options include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to show a feature or item you can live-share your screen. If I‘m looking to offer a item, I can add a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently offers 198 templates. Although to be truthful, I ‘d adhere to the most recent 100 templates, some of the older ones … look really old.
After choosing a landing page template you can begin modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. But after messing around a bit you‘ll quickly know what is what and grab the best components.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you create as lots of variants as you desire, in addition to forms and thank-you pages. Create Email Template GetResponse
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more elegant features. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story doesn’t end here. To review an email marketing platform you need to take a look at consumer assistance and prices plans.
GetResponse: The Excellent and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a premium option for a lot of people, but delving into its virtues and defects will help expose whether it is a great fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and perform impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding procedure, walking you through the procedure of developing your first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, valuable, and quick to react to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you wish to use customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has various benefits for users. Support and convert leads with highly targeted projects. Build engagement and customer loyalty through pertinent messaging. And create landing pages to gather tons of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly anyone can establish an innovative automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions also enable innovative division. Produce lists of customers with comparable qualities or habits, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of customization means that recipients are most likely to respond and take action.
Freedom to design: GetResponse enables you to develop professional-looking e-mails with ease. Users enjoy the huge number of email design templates available, however you can also utilize the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to find and reuse style aspects from emails that have achieved success in the past. In any case, it‘s simple to make your e-mails stand apart, even with minimal or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of private subscribers. The tool even builds up detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant shortcomings. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Integration limitations: When you execute a brand-new tool, you desire something that fits into your existing tech stack quickly. Sadly, this is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, particularly with project management platforms. And some essential combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge aid, but GetResponse‘s tool doesn’t immediately develop mobile-friendly variations. Thus, you need to create the landing page view for mobile visitors separately. This appears like a big miss, considered that numerous of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan used to include more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran consumers. To open advanced automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding assistance choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you usually do not want to have to phone someone or fill out a kind and wait for an answer. That‘s why live chat is such a helpful tool for software support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak with a real human who can fix more complex issues.
Help Center
While live chat is the main assistance alternative available, a quick click of the enigma button on the homepage takes you to the extra assistance choices. You can choose to:
- Complete a fast kind to email GetResponse
- Search product in the Assistance Center
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the client assistance alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise assist you enhance your overall marketing abilities. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is more advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form builders are also quite effective. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat choice and while fantastic, lots of entrepreneur would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars include. This positions a substantial restriction on numerous services, but especially big ones. They are more likely to have a large audience that far goes beyond 500 people.
Finally, although not a big issue, the truth that a number of the GetResponse combinations rely on Zapier is barely ideal.
We recommend offering the free trial a spin. The platform has a lot to provide if you choose the best plan for you. Create Email Template GetResponse